Bags the Best Search Marketing Campaign Award at the Drivers of Digital, 2017
Myntra, India’s largest fashion e-commerce platform and it’s SEO agency, INFIDIGIT, have walked away with top honours at the Drivers of Digital, 2017, by winning the coveted Best Search Marketing Campaign Award.
The field of e-commerce, although on an upswing, is witnessing more competition than ever. Investors are focusing intensely on ROI (return-on-investment) and e-commerce companies are feeling the need to bring more users to their site through organic search marketing. In a bid to win the numbers game, they are doing all they can to drive up user acquisition and conversion rates.
However, instead of spending big bucks on paid online marketing channels, many e-commerce heavyweights have turned their attention to an organic and inexpensive branch of digital marketing – SEO (Search Engine Optimization). And this is where Myntra stands out for having gone with a Mumbai-based SEO agency, INFIDIGIT. The firm’s niche lies in the fact that it focuses solely on Search Engine Optimization, affording itself a sound business strategy.
With Google making changes to its search algorithm almost every day, INFIDIGIT helps Myntra stay on top of things with a dedicated analytics and data-driven approach. Drawing from their vast product and engineering background, the SEO specialists at INFIDIGIT work with the digital marketing team at Myntra to ensure a top rank for almost all targeted search keywords for an extended period.
As Deepak Srikumar, Head of Digital Marketing at Myntra puts it:
“Myntra and INFIDIGIT have been working together over the last several months to solve the challenge of increasing traffic and acquisitions via Search Engine Optimisation (SEO). INFIDIGIT team got well-integrated with Myntra team. We never felt that they were a separate organisation. We were happy to see the results delivered because of this team synergies and are proud of the Best Search Marketing Campaign Award that the team has won at the Drivers of Digital 2017.”
Kaushal Thakkar, the Founder of INFIDIGIT, said: “Our Clients in the USA were always focused on SEO. We are happy to see Indian companies, like Myntra, doing the same and leading the way towards achieving their business goals through SEO. Myntra faces tough competition from Amazon and other leading e-commerce companies in India. To achieve the results that helped us get this award, INFIDIGIT’s SEO analysts and content writers were working tirelessly over the last few months. I would like to dedicate this award to the team at INFIDIGIT for providing customised and scalable solutions for resolving Myntra’s SEO challenges. A special mention goes to the marketing; product and engineering team at Myntra for helping us incorporate several SEO-related changes on the platform at speed.”
Myntra is India’s leading online shopping platform for fashion brands and a pioneer in m-commerce. The Myntra marketplace boasts of a catalogue of over 2,000 top international as well as Indian fashion and lifestyle brands, including Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba, etc. Myntra services over 19,000 pin codes across the country. It has inspiring collections of women’s clothing, men’s clothing and kids’ clothing, all made from high-quality materials. With the most extensive, in-season product inventory, 100% authentic products, a cash-on-delivery option and a 30-day exchange/return policy, Myntra, today, is India’s preferred online shopping destination.
INFIDIGIT is a Mumbai-based SEO agency with clients in the USA & India. Founded by Kaushal Thakkar, whose 15 years-long digital marketing career spanning roles with the Times Group, Tata Group, ICICI group and Myntra, speaks for itself. INFIDIGIT focuses exclusively on Search Engine Optimization and employs a no-room-for-error technique, based on a thorough analysis of all data. Its team of dedicated digital marketing professionals has helped win multiple accolades.