Philadelphia SEO Services
Philadelphia is a historic city located in the north-eastern region of the United States. It is the largest city in Pennsylvania, with a population of over 1.5 million. Founded in 1682, Philadelphia played a vital role in the American Revolution and served as the nation’s capital from 1790 to 1800. Today, the city is a vibrant cultural and economic center with a rich history, diverse population, and thriving business community. With its strategic location, talented workforce, and supportive business community, this place offers endless possibilities for growth and success. Both established and small businesses rely on SEO services in Philadelphia to scale their reach and improve revenue.
We are Driven by Results
#1 Ranking Keyword
Awards & Recognition
#1 Ranking Keyword
Awards & Recognition
Trusted by Global Brands
PHILADELPHIA SEO COMPANY
Welcome to Philadelphia, the opportunity hub for all businesses. Philadelphia is a vibrant and dynamic city with a highly competitive market. You need a solid online foothold if you want your business to stand out and succeed in this bustling metropolis. That is where Search Engine Optimization in Philadelphia comes in. You can generate more traffic to your site, get leads, and ultimately grow your business by optimizing your website as well as the content to rank higher on SERP.
However, not every SEO agency is the same. That is why you need a partner that understands the unique needs of Philadelphia’s business community. That partner is Infidigit, a leading Philadelphia SEO consultant with experience assisting businesses for years. Our team of experts understands the local market, the latest SEO trends, and the importance of data-driven strategies. We work closely with clients to create custom solutions that deliver results and help businesses achieve their goals.
At Infidigit, we believe that effective SEO is not just about rankings but about delivering value to customers and driving business growth. Whether you are a small local business or a large national brand, Infidigit has the expertise, tools, and experience you need to achieve your online goals and grow your business in Philadelphia. So why wait? Partner with Infidigit today and take your business to the next level.
Director - Marketing, CSR & Learning at Dun & Bradstreet
“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”
+156% Organic Sessions +188% Organic Revenue +186% Organic Clicks
+156% Organic Sessions
+188% Organic Revenue
+186% Organic Clicks
Our Cost- effective services as a Philadelphia SEO company
As a Philadelphia SEO agency, we offer cost-effective services that can aid businesses in improving their online presence as well as attracting more customers. Our team of experts utilizes the latest SEO techniques and strategies to deliver effective results within your budget. We prioritize our clients’ goals and work towards achieving them through customized solutions that cater to their unique business needs. A few of our services include
1. Local SEO
Local SEO in the United States is a search engine optimization strategy designed to help businesses improve their regional visibility and attract more local customers. The process involves optimizing your website and your online presence. This is done to appear on the top search results for location-specific searches, such as "coffee shops near me" or "best doctor in Philadelphia."
This SEO involves a variety of tactics, including creating location-specific landing pages, claiming and optimizing your business listings on local directories and review sites, and building high-quality local backlinks. It also involves creating content relevant and helpful to local customers, such as local news, events, and promotions.
2. E-commerce SEO
E-commerce SEO in the United States is for online stores looking to increase their visibility and ranking, like Amazon. The process focuses on improving the site's architecture with technical structure, such as ensuring the site is mobile friendly, has fast load times, uses clean URLs, and is easy to navigate. The incorporation of relevant keywords is another crucial aspect. For example, if a customer is searching for "blue running shoes," an E-commerce site selling running shoes might optimize its product pages to include the keyword phrase "blue running shoes" in the product title, description, and metadata.
3. Website Audit
Website audit in SEO is a process of evaluating the health and performance of a website, identifying areas that need improvement, and creating an action plan to address those issues. A website audit can help identify technical errors, content gaps, and other flaws hindering a site's ranking on search engines and preventing it from achieving its full potential. With this service, you can easily find duplicate content, spam links, and content with keyword stuffing.
4. App Store Optimization
If you are looking to optimize your app on mobile app stores such as Google Play Store or the Apple App Store, you will need to implement App Store Optimization (ASO). It involves optimizing various elements of an app, such as its title, description, keywords, and visuals, to improve its visibility and discoverability. ASO is similar to SEO for websites, but instead of search engines, it focuses on app store algorithms. ASO is essential for mobile app developers and publishers who want to increase their app's organic downloads and user engagement.
5. Conversion Rate Optimization
The process of improving the percentage of visitors on the website or mobile app, who take a desired action, which can lead them to make a purchase, or filling out inquiry forms, or subscribing to a newsletter, is known as conversion rate optimization. It also involves analyzing user behavior, conducting experiments, and making changes to the website or app design to increase the likelihood of conversion. CRO involves various strategies and techniques, including A/B testing, user surveys, heat mapping, and website analytics. By collecting data on user behavior and preferences, businesses can gain valuable insights to improve user experience.
6. Penalty Recovery
Search engines, such as Google, penalize websites that violate their policies. Guidelines violation includes the use of spammy backlinks or keyword stuffing, which can result in a significant drop in search engine rankings and traffic. Our penalty recovery service involves identifying the cause of the penalty and taking appropriate steps to correct the issue. This step can include removing or disavowing bad backlinks, rewriting website content to eliminate keyword stuffing, and adhering to white hat SEO.
7. Enterprise SEO services
Enterprise SEO in the United States is meant for large organizations or enterprises having a significant online presence and requires a comprehensive and strategic approach to their SEO efforts. These organizations often have a complex website structure, multiple subdomains, large amounts of content, and a diverse range of products or services. Enterprise SEO services intend to address the unique challenges and opportunities in managing a broad online presence. The process includes optimizing web pages with highly competitive keywords and producing high-quality content on a large scale.
8. Link Building
Link building service is an essential component of SEO that involves acquiring backlinks from other websites to improve a website's search engine ranking. Backlinks refer to hyperlinks that direct visitors from one site to another website. When a website has a high volume of high-quality backlinks, search engines consider it to be an authoritative and trustworthy source of information, which can improve its ranking on SERPs. Our link building services can include guest posting, broken link building, and outreach to other websites to request backlinks.
9. Content Marketing
Content marketing service is a digital marketing strategy focusing on creating and distributing high-quality, valuable, and relevant content to attract and engage a target audience. Content marketing aims to increase brand awareness, establish thought leadership, and drive profitable customer action. Activities such as creating blog posts, articles, videos, social media posts, and infographics are some of our content marketing services. Our service further includes content promotion through social media and email marketing, and tracking and analyzing results.
10. SEO Audit
SEO auditing is the process of assessing a website's past SEO practices to identify areas for improvement. The SEO audit aims to identify technical issues and content issues that obstruct a website's visibility and ranking on SERP. Our SEO audit service typically enhances structure, meta tags, content, backlinks analysis, and overall website performance on the search engine. We provide regular audit results in a comprehensive report that outlines the issues and opportunities for improvement, along with recommendations that aid in improving your site ranking.
11. On-Page SEO
Our on-page SEO in the United States is the process of optimizing the individual pages of a website to improve its visibility and ranking on SERPs. This step involves diverse activities, such as optimizing meta tags, headings, and URLs, optimizing images and videos, and creating high-quality, relevant, and engaging content.
12. Off- Page SEO
Off-page SEO services refer to activities outside a website to improve its visibility and ranking on SERPs. These activities include social media marketing, link building, and other online promotion formats.
Off-page activities aim to increase the website's authority, trustworthiness, and popularity by building high-quality backlinks from reputable websites. We achieve this by creating engaging and shareable content that naturally attracts backlinks, incorporating social media marketing to promote content and engage with potential customers, and leveraging industry influencers and thought leaders to increase brand awareness and authority.
13. Technical SEO
Technical SEO refers to the optimization of the site's complex architecture. This process involves a range of activities, such as optimizing the website's crawlability, indexing, and mobile-friendliness, fixing broken links and redirects, improving website speed and performance, and ensuring the website's structural optimization for search engines. Technical SEO is critical for ensuring that search engine crawlers can easily navigate and understand a website's content and that the website is understandable for users and search engines. A successful technical SEO strategy requires a deep understanding of website architecture, HTML and CSS, server configuration, and the ability to use SEO tools to monitor and optimize website performance.
FEATURED SUCCESS STORIES
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative. “
+415% Organic Sessions +236% Organic Revenue +240% Return on Investment
+415% Organic Sessions
+236% Organic Revenue
+240% Return on Investment
What do we do in our Philadelphia SEO process?
Our small business SEO in the US aims to help businesses improve their online visibility, attract targeted traffic, and increase conversions. We begin with a thorough website audit to identify technical issues hindering performance. We then conduct extensive keyword research and develop an effective content strategy that aligns with the client’s goals and target audience. Our team also focuses on high-quality building and optimizing website pages for search engine crawlers. We continually monitor performance and adjust our strategies to ensure our clients see maximum results.
Let’s throw some more light on our tried and tested procedures.
1. Keyword Research and Strategy
Keyword research is a crucial aspect of any solid SEO strategy. We begin this process by understanding your business and target audience and using various tools and techniques to analyze keyword competition and develop a keyword strategy. We will then prepare a list of target keywords and phrases to focus on your content and other SEO efforts. Once done with this, we monitor the performance of your keywords and adjust our strategy as needed to improve your search engine rankings and generate more targeted traffic.
2. Competitive Analysis
The next step is to identify who our client's main competitors are. This process involves analyzing the strengths and weaknesses of your competitors and identifying opportunities for you to gain a competitive advantage in the search rankings. Once we have identified the peers, we analyze their website structure, content, and backlink profile to determine what they are doing well and what areas they need to improve. We use various SEO tools to conduct this process, including Ahrefs and SEMrush.
3. White Hat SEO
White Hat SEO techniques are those approved by search engines like Google and focus on creating valuable, user-friendly content that meets the needs of searchers. These techniques include using relevant keywords without stuffing, optimizing on-page elements such as titles and meta descriptions, creating high-quality content that engages readers, and building high-quality backlinks from reputable sources. By prioritizing ethical, effective, and sustainable techniques, we deliver long-term results for our clients while maintaining the integrity of the search engine ecosystem.
4. Business Analysis
Business analysis is a critical process in SEO that involves understanding a company's goals, target audience, and industry landscape. Through this process, we gather crucial data and insights informing our strategies and helping us create a customized plan that meets the business's unique needs. This stage includes analyzing website traffic and user behavior, identifying opportunities for growth and optimization, and creating a comprehensive roadmap that outlines the steps needed to achieve the client's goals.
5. Content Gap Analysis
At this step, we identify gaps in a website's content and develop a plan to fill them. To perform a content gap analysis, we first identify the topics and keywords relevant to the website's niche and target audience. This step entails researching competitor websites, industry publications, and online forums to gain an understanding of the topics and questions important to the audience. Once the relevant topics and keywords have been identified, the next step is to analyze the website's existing content to identify the gaps. Here we look at the web pages and blog posts to see which topics or sections are missing or lowering the website’s overall standards.
6. SEO planning
The SEO planning stage is another crucial part of our SEO process. It involves developing a comprehensive plan that outlines your goals, target audience, keyword strategy, and tactics to improve your search engine rankings. This stage includes extensive research on your market, competition, and audience to identify the best approach for your SEO strategy. In the planning stage, we will also create a roadmap for optimizing your website and content, including on-page and off-page optimization techniques.
Optimizing website navigation is an essential step in the SEO process. It involves improving the structure and organization of a website's pages and menus, making navigation easier for users and search engines. For website navigation optimization, our first step is to create a clear and logical hierarchy of pages. This stage involves organizing the website's pages into categories and subcategories that make sense to users and search engines. We then create internal links between pages to establish a hierarchy of pages and make it easier for search engines to crawl and index all pages on the site.
8. Improve Site Speed
9. Link Building
Think of link building as a relationship-building tool that secures the trust of other websites in your industry and, in turn, your target audience. Just as in real life, your reputation and credibility are enhanced by your connections with others; the same goes for your website's online reputation. By acquiring high-quality links from reputable websites, you establish yourself as a trustworthy and authoritative source of information in your industry.
However, it's important to note that not all links are created equal. Acquiring low-quality links from spammy websites can harm your site's reputation and ranking. That is why it is critical to prioritize high-quality link acquisition from relevant, authoritative websites.
10. Content Marketing
As said before, content marketing means creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately, to drive profitable customer action. To do content marketing effectively, we first define your target audience and understand their needs, interests, and pain points. It will help us create content for them, such as blog posts, videos, social media posts, podcasts, and webinars. We distribute content through different channels, including social media, email, and other digital platforms.
11. Targeting Right Audience
At this stage, we identify the specific group who are most likely to be interested in your product or service and tailor our SEO strategy to reach them effectively. This involves conducting extensive research on your target audience, including their demographics, interests, and online behavior.
Once you have identified your target audience, you can optimize your website and content to cater to their needs and preferences. This includes using relevant keywords and phrases, creating engaging and informative content, and ensuring your website is user-friendly and accessible on all devices.
AVP Marketing & Growth at Spinny
“Since SEO was an unexplored area for us till Jan 2021, we trusted Infidigit’s SEO team to fulfil our requirements and formulate an action plan. Within 11 months, we observed an improvement in non-brand clicks by 169% and organic users by 131% with more than 800 keywords ranking in the top 10 positions. As a result, our overall organic numbers improved. With that said, we hope to achieve similar milestones in the future.”
+169% Non-Brand Clicks +111% Organic New Users 800+ Keyword rank in top 8 pos
+169% Non-Brand Clicks
+111% Organic New Users
800+ Keyword rank in top 8 pos
Why choose Infidigit as your SEO agency?
1. Award-winning agency
We have demonstrated a high level of expertise, experience, and success in the industry, which gives you greater confidence in our ability to deliver results for your business. Our recognition and credibility in the market have been enhanced by the awards and recognitions we have received from industry experts. We have been recognized for our outstanding work, which is a strong indicator of our professionalism and commitment to excellence. Some notable awards we have won in the past include the Drivers Of Digital Awards 2021 in Best Search Marketing Campaign, Best Use of Search in B2B segment by APAC 2021 Category, and India Content Leadership Awards 2021 for best content in a Business to Client Digital Campaign.
2. Expertise across Industries
As a noteworthy SEO company in the US, we have served different industries since our inception. Our experience demonstrates our ability to adapt and customize the services to meet the unique needs of your business. Whether you belong to the hospitalization industry or the e-commerce domain, we can always bring fresh perspectives and innovative ideas to the table, which can be beneficial in developing effective SEO strategies. Moreover, we can also provide insights into industry-specific trends and consumer behavior that can inform your marketing strategies.
3. Featured snippet and # 1Rank
Media outlets often feature agencies that have a proven track record of success and can deliver high-quality services to their clients. And we are pleased to inform our visitors that, since our inception, we have made headlines in various media articles due to our exceptional digital marketing in the United States and abroad. Another reason to work with us is the trust our current and previous customers have shown in us.
4. Brand Awareness
At Infidigit, we help businesses improve their online reputation by optimizing their online profiles, managing their online reviews, and responding to customer feedback. This builds trust and credibility with potential customers and improves the company's overall reputation while increasing brand awareness.
5. Innovative Ideas
We have a group of innovators who come up with crazy ideas. Our team's creative ideas can help you differentiate your company from competitors and establish a distinct online presence. This aspect becomes of utmost importance in today's competitive digital landscape, where businesses compete for search engine attention and traffic. Second, our ideas can inspire new and effective SEO strategies that boost your website's visibility and ranking, resulting in more website traffic, leads, and revenue.
6. Services Offered Across Globe
If you intend to expand your business beyond Philadelphia or the United States, beware that different cultures have different values and beliefs. This can affect how people respond to marketing messages. Being a professional SEO service provider in the United States with experience working in multiple countries and cultures, we can help you create content and marketing strategies that are culturally sensitive and resonate with your target audience.
7. Increased ROI
As a full-fledged SEO agency, we use complex data analysis and tracking tools to monitor the effectiveness of our marketing strategies and make regular adjustments if needed to drive online sales or improve potential leads. If you are a new company, our team can effectively deploy PPC campaigns to increase website visibility in no time and drive targeted traffic to the site, alongside focusing on organic SEO. All these will assist you in improving ROI in quick succession.
FAQ's on SEO Services
Are SEO packages cost-effective?
Yes, SEO packages can be cost-effective for businesses, especially when you compare them to other marketing and advertising formats that necessitate significant and cyclical investment in display hoardings, newspaper publication, and television ad placement. SEO packages typically offer a broad range of services, such as keyword research, on-page optimization, link building, content creation, and analytics tracking. By choosing an SEO package that meets your business needs and budget, you can benefit from a tailored approach to SEO that delivers results while keeping costs under control. Moreover, SEO is a long-term strategy that delivers sustainable results.
Will SEO help me improve my website ranking?
Yes! SEO can help you improve your website ranking on search engines like Google. The process involves optimizing your website's content, structure, and technical elements to make it more appealing to search engines and users.
By implementing best practices for SEO, such as using relevant and high-quality content, optimizing for keywords and phrases, improving website speed and mobile-friendliness, and building quality backlinks, your website can outperform competitors to appear at the top of the search results.
How does SEO help in generating leads?
Here are some ways that SEO can help generate leads for your business:
- SEO aids in ranking higher in search engine results pages (SERPs) for relevant keywords and phrases, attracting more targeted traffic to your website.
- SEO involves improving the structure and content of your website to make it more user-friendly and engaging, helping visitors stay longer on your website and increasing the probability of them becoming leads.
- SEO entails constructing high-quality backlinks to your website from other high authority websites, indicating to search engines that your website is authoritative and trustworthy. And the more legitimate the site appears, the more sales it will be able to generate.
How long would it take for SEO to produce results?
The amount of time it takes to see results from SEO can vary depending on several factors, such as the current state of your website, the level of competition in your industry, and the strategies and tactics used for SEO. Generally, you can see slight improvements in your website's ranking and traffic within a few weeks or months. Remember, it takes time for search engines to crawl and index your website and even more time for your website to gain authority and trust. You should not expect overnight success or quick fixes from SEO. Instead, focus on building a solid foundation for your website.