What Is SEO Consulting?

As the top SEO consulting company in the USA, our services include website audits. If your site has many technical flaws or if there is irrelevant or duplicate content, Google considers it a negative factor and lowers the site rank. As such, before proceeding to the strategy stage, we conduct a site audit. Our in-depth audit alerts our SEO experts to any underlying issues on the site so that they can be addressed immediately.

A website audit is the first step towards site optimization and making it search-friendly. It bridges the gap between your website and the benchmark set by the search engines.

After the site audit comes keyword research; it is critical to understand how your current site ranks for the keywords you intend to target. At this stage, our team searches for trending and evergreen search terms in your industry using paid and free tools. They will also examine your competitors’ websites to see which keywords they are targeting and how well they’re performing on those search terms.

When we have a list, we sort it by search volume, keyword difficulty, ranking potential, seasonality, and ever-greenness. We then begin keyword mapping for various Web pages in order to target keyword clusters.

An SEO roadmap is a detailed outline of how we intend to carry out our strategy. After gathering detailed information about the underlying issues on a site, our team creates a layout. We begin by repairing broken links, removing dead links, addressing thin and duplicate content, and so on. 

The implementation of keywords across different Web pages is the next stage of the SEO roadmap. The SEO roadmap stage is critical because the workflow created here is based on integrating what your prospects are looking for on the Internet with search engine guidelines to ensure that the website is both search engine and user-friendly.

The competitor analysis stage is undoubtedly one of the most crucial stages in building a successful SEO strategy. At this stage, our experts scrutinize the websites of various competitors. They look for the factors that are helping a site’s rankings, as well as those that are harming their performance. Based on this information, we create a strategy that will help in leveraging the positive aspects and avoid the irrelevant ones.. 

We examine your competitors’ backlink profile, keyword list, and traffic volume on product pages, and the conversion rate. The data gathered at this stage serves as the foundation for actionable tasks.

Link-building services are essentially SEO practices in which we use various methodologies to earn links that point to your website. The credibility of your website would automatically increase when your site receives a link from a website with a high domain score. It means that if you have a strong backlink profile, search engines will consider you an industry expert and rank your page higher in search results.

The distribution of existing content is the first step in our link-building process. Next we write a guest post aimed at specific product pages on your website and have it published on influencer websites. Press releases are another link-building strategy that we employ to obtain links from media outlets.

Reports are the only way for beginners to understand how well their SEO campaign is performing. When you choose us as your SEO service provider in the United States, we will provide you with monthly reports. The SEO reports include all of the information needed to calculate the return on investment (ROI).

The report provides insight into the traffic that critical Web pages of your site attract and engagement information such as bounce rate, session duration, and so on. In terms of sales metrics, you will learn about conversion rates, abandonment rates, user registration, and so on. The report will also help with budget planning and marketing strategy.