- A secure site is everything
Thin content is one of the dominating factors in understanding what technical SEO is. It can be discovered by the ranking signals that are uncovered from the data sent by Google. To avoid instances of thin content, websites are recommended to have higher quality content written by the experts instead of using mass-produced content.
A site can be accessed by typing in either https://www.abc.com or https://abc.com (sans the www). While users may do this on a whim, without giving it much thought, it might confuse search engines and lead to indexing and page rank issues. Hence, you must indicate to Google the version you prefer. Note that there is no advantage of choosing one over the other but once you make a decision, you must stick to it, or else there will be problems during site migration using a 301 redirect.
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Investing precious time into getting the technical SEO of your site right is a must for any business or brand owner as its benefits far outweigh the initial difficulty that they may face while understanding its concepts and executing its techniques.