Types of Search Intent
The searcher is looking for information here.
Eg. "what are on page seo techniques"
The User uses the Google Search Engine to look for a certain website since they are already aware of where they want to go.
Eg. "Infidigit seo services"
Here, the searcher is trying to make a purchase and is seeking a website to do it from.
Eg. "Buy shoes"
In this case, the user is looking for a specific good or service but is unsure of which is the best. They search for the greatest choices.
Eg. "Best seo agency in India"