13 Different Types of Off-Page SEO 

What is off-page SEO?

Off-page SEO includes all the SEO activities and strategies that are taking place outside your website. Off-page SEO is often associated with just link-building, but it is more than that. Tactics like content marketing, engaging with the audience outside your website, listing in directories, etc

13 Types 

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Broken Link Building

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Users do not like to be redirected to other pages or find non-existent 404 pages when they visit your site. Broken link building is about finding such broken, outbound links on other sites within your niche, alerting them to it, and offering them your page link as a worthy replacement.

 Brand Building

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Brand building helps companies of all sizes present themselves as a consumer reliable brand. It provides the much-needed stature, social media presence, and trustworthiness to brands. A good brand-building exercise results in an increase in the number of clicks on your web page and also pulls you ahead of your competitors.

As per Google, if the online brand presence meets the EAT criteria, it has higher prospects of a good ranking

1. Brand building via social media

2. Brand building via expertise

3. Brand building via content marketing

Here are few brand-building efforts that form part of off-page SEO techniques and help in meeting the EAT criteria:

Blogger Outreach

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By conducting some research online or using professional off-page SEO services, you can work alongside influential bloggers to reach their followers. Sponsored posts, online giveaways or promotions, ambassadorships, podcasts, product reviews, blogger events, etc. all fall under this category.

Forums Posting

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Being active on various online discussion forums is a great way of getting people to notice your brand. Helping people find solutions to various problems and discretely linking to your site wherever appropriate (without overdoing it) or leaving comments on others’ posts with optimized anchor text in your signature is key.

– Q&A

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This is an extension of posting on forums as various online platforms now use the simple but effective question-and-answer or Q&A format to attract users. Being active on Quora, Yahoo Answers, etc. is a great way to boost your online presence and direct users to your site. The more helpful and genuine the information you give out, the better your reputation as a helpful participant gets.

Social Bookmarking

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Social bookmarking involves searching for, saving, and sharing sites or pages that you find interesting using social bookmarking sites. Digg, StumbleUpon, Reddit, and other social bookmarking sites are quite popular today. Again, it is important to find sites that are relevant to your niche and promote your content there. Being tagged on such sites can lead to a feature on Google SERPs

Image Submissions

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Image submission is to do with submitting the images you use on your site (including infographics) on various image submissions or sharing directories/sites. Selecting the best image file format, size, description, alt text, etc. also falls under this category. Photobucket, Flickr, imgur, etc. are examples of such sites.

Document Submissions

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Certain sites like Scribd, SlideShare, etc. accept informative documents in specific formats (like PDF or docx) to help users who are looking for articles on specific subjects. Submitting interesting content on relevant, popular topics within your niche in the form of well-formatted documents. Branding your content, including a few keywords in it, submitting your content to multiple sites, etc.

Influencer Outreach

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An influencer, as the name suggests, is anyone with the ability to impact user behavior or purchase decisions. They may have a large following on various social media channels like Facebook or Instagram, their blogs, online publications, etc. Celebrities, industry experts or thought leaders, bloggers and digital content creators, micro-influencers and others can be called influencers depending on their relationship with their followers.

Events

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Events are a real buzz creator for your brand. As an off-page SEO technique, these events (online/offline) go a long way in brand building. One can create an off-site buzz by sponsoring or hosting the events. Whenever there is a mention of the event, the brand also gets noticed with hashtags, URLs, and social media links. The brand also gets a mention on the event’s landing page, which attracts more customers.

Social Networking

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A well-maintained social media profile on various channels is a must for any upcoming business. Engaging with your customers as often as possible, keeping them in the know about future sales, new launches, etc., addressing their queries or grievances, asking for their feedback, sharing viral but relevant content created by you are all important social media marketing measures.

Newsletters

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Newsletters are perhaps the simplest yet most overlooked off-page SEO tactic. Keeping your user/customer base informed about your latest product or service offering, events, and sales, etc. can pay off like no other. While you can include content that you posted recently on your site in them, keeping your newsletters short but informative is best.

Content marketing

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Content marketing is one of the most popular types of off-page SEO techniques and can help your website achieve many goals. Defining the goals of your content marketing campaigns will influence what type of content you generate and help you in creating an effective content strategy.

Local SEO (GMB & Citation)

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Local SEO plays a key role in helping rank your website high for local search terms. A local citation is the mention of your brand online. This mention can be in a blog, an industry-specific website, a business directory, a PR release, or any other locally relevant website.

Podcasts

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Any form of audio content like podcasts was not considered an SEO asset by Google until very recently. Knowing your way around making podcasts SEO-friendly can be of significant help in your off-page SEO strategy. For instance, Google’s NLPs are now very capable of detecting verbalized keywords. This can also help you organically advertise on your podcast to gain more visibility on the search engine.

Reviews

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Do you know that nearly 89% of people consult online reviews before purchasing a product or service? Reviews are an integral part of the buyer’s buying process since people have a high level of confidence in the feedback of fellow buyers.

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