What are The Types of Digital Marketing & How to use Them?

Here is the list of various types of digital marketing you should be aware of

– Search Engine Optimization  (SEO) – Pay Per Click (PPC) – Social Media Marketing (SMM) – Content Marketing – Email Marketing  – Influencer/ Affiliate Marketing – Viral Marketing – Mobile Marketing – Native Advertising – Online PR

10 Types of Digital Marketing

White Scribbled Underline

(SEO) is the process of increasing your website’s visibility when people search for products or services online. Google has a 95.23% of the global search market.

Pay-per-click marketing deals with paid search results on Google & involves bidding on specific keywords that will garner the most web traffic for you.

Social media marketing is the use of social media platforms so as to connect with your audience and build your brand.

Content marketing is a type of marketing which involves creating relevant and consistent content to attract defined audience.

Influencer marketing is a type of online networking advertising which includes influencers to endorse & make reference to your products.

Email Marketing

Email marketing is a process of sending commercial messages to group of people via email.

Viral marketing is a type of marketing where consumers give or share information about the company’s goods or services through social networks.

Mobile Marketing

Mobile marketing is a way of marketing through SMS.more than 90% of such messages are opened right after receiving them.

Native Advertising

native advertising is a specialized type of marketing that enables business owners to run paid ads across platforms or portals they intend to target.

Online PR

When companies & brands decide to make announcements to their customers & stakeholders, they develop content for PR purposes and release them on exclusive platforms

Marketing Automation

Marketing automation involves the use of software to automate certain digital marketing activities. 

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