12 Reasons Why Website is Important For a Business

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Importance of a Website

12 Reasons Proving the Importance of a Website  for your Business

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 24/7 Online Presence

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One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website & avail your services or get the information they need.

 24/7 Customer Support

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Providing customer support is a tough job for any business. However, providing customer support online is much easier and more cost-efficient than hiring personnel to provide support.

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 24/7 Customer Support

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FAQs

This is the most commonly used medium. All the frequent customer queries are answered on the website, saving your time and resources while providing precise and relevant information to customers.

 24/7 Customer Support

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Chatbots

Chatbots on websites also do the job of addressing frequent customer queries through template answers. Chatbots can also provide users with many other important pieces of information like signing-up procedures, information about services/products, and so on.

Information Exchange

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Over 50% of the customers expect any brand or business to have an online presence where they can access their services.

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Information Exchange 

1. Advertisements that update customers about the latest offers on products and services 2. Newsletters that update customers about any upcoming events and news 3. Contact forms that invite inquiries or requests from customers

Establish Credibility and Build Trust

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Just like in the old days, when customers expected businesses to have contact numbers and addresses mentioned in their information brochure, customers nowadays expect businesses to have a website or online presence.

Professional Web Design

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Website visitors have no reason to stay on any web page unless they’re tempted to. Visitors can get bored very easily and expect something unique to capture their interest whenever they’re visiting any website.

Sales

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The accessibility of your business grows exponentially with a website, as it can be accessed from any corner of the world. Hence, websites help businesses break geographical barriers and significantly increase their sales.

Revenue

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There is no limit to the revenue that could be generated by your website. If the reach of your website can cross the borders, the revenue can reach sky high. All you need to do is optimize your site and make sure that your audience finds you when they are looking for you.

Cost-Effective

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A physical store requires a massive investment for owning or renting a commercial space. Besides that, furniture, interiors, and employees are also some additional expenses that cannot be ignored. On the other hand, creating a website is very easy and cost-effective. With CMS like WordPress, Shopify, or Wix, one can easily create a website

 Visibility

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Websites can become your online store, office, or showroom at a very minimal cost. A physical store will have visibility within a particular radius of its location, depending on its type.

Marketing

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Having a website makes it pretty easy to spread the word about your business when people are searching for them. There are two types of marketing methods that make this possible. One is Search Engine Optimization (SEO), and the second is Search Engine Marketing (SEM).

Marketing

Besides SEO and PPC, you can also market your website using social media, display Ads, and other techniques. You can set up a target audience of your choice and use demographics

Portfolio

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Do not limit your website to just selling products or providing services. Create a portfolio that shows how well you are doing in the business.

Growth Opportunity

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A website can act as a company’s portfolio or resume. This can prove to be beneficial for businesses as the website can act as a reference for potential investors who can get acquainted with your services, know what you have achieved so far and what your future plans are as a business, and invest accordingly.

To Learn More about Importance of a Website click on the Learn More button

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