Let me cover the basics, for the people who are not much aware about algorithm. Google has built a logic (algorithm) based on which it ranks the sites when you perform a Google search for a particular set of words. Google keeps on updating this algorithm frequently (almost 500 times a year) so as to ensure that sites following wrong practices to rank themselves higher in search are penalized.
Examples of wrong practices could be
It also needs to update the algorithm so as to ensure that it is updated with the new ways in which user performs search e.g. Voice search.
Let us discuss about the recent three critical Google algorithm updates. Google keeps on updating these major algorithms with some minor changes regularly. If your business is not heavily dependent on organic search you need not worry much about the smaller updates that happen on a regular basis. However it is important to understand the fundamentals of these updates so that your site is not penalized.
While you may not be following these wrong practices (Black-hat SEO) intentionally, it is important to ensure that your site is not adversely impacted because of these updates.
At Myntra.com, 6 months back we had approximately 30+ million URLs in Google search index. After proper due diligence we have been able to bring this count to 3 million indexed URLs. This helped us in reducing duplicate and thin content on the site and it helped us in enhancing organic traffic.
This brings us to the next question – How do we check if our site has duplicate content? I will write on this soon.
By Kaushal Thakkar