- S3 E20
- 29 March 2024
- 59 mins
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Dive into the world of Hyper-Personalization and explore AI’s transformative role in Customer Experience in this enlightening episode of “The Growth Genius,” brought to you by Infidigit, your SEO specialists. We’re honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights.
- S3 E19
- 16 March 2024
- 25 mins
- Transcript
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Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today’s digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence in the education sector.
- S3 E18
- 12 February 2024
- 44 mins
- Transcript
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Join Aman Joshi in this captivating podcast as they delve into the dynamic world of entertainment marketing. Discover firsthand insights from a seasoned industry professional as they unveil cutting-edge strategies and experiences, navigating the intersection of technology, marketing innovations, and content creation to cultivate thriving entertainment brands.
- S3 E17
- 22 January 2024
- 52 mins
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Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit.
- S3 E16
- 5 January 2024
- 27 mins
- Transcript
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Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit’s Sr. VP – Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.
- S3 E15
- 8 December 2023
- 56 mins
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In this compelling episode of The Growth Genius (Ep. 15), we sit down with Sakshi Chaddha, the Head of Brand Strategy and marketing at Glance, to unravel the fascinating story of Glance’s transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP – Revenue at Infidigit, explores the origins, evolution, and future trajectory of Glance, showcasing its journey as a true game-changer in the tech landscape.
- S3 E14
- 24 November 2023
- 72 mins
- Transcript
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Dive into the dynamic world of E-Commerce with our latest episode of “The Growth Genius”! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape.
- S3 E13
- 03 November 2023
- 38 mins
- Transcript
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Dive into the dynamic world of pharma marketing with The Growth Genius Quick! 🚀 Join Reethika Nair, Head of Ecommerce at Dr. Reddy’s Laboratories, and Mehul Ashar, Sr. VP – Revenue at Infidigit, as they explore intriguing facets of the pharmaceutical industry. Here are some highlights from the conversation
- S3 E12
- 27 October 2023
- 45 mins
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In this episode, we dive deep into the world of business success and personal growth. Rajiv shares his invaluable insights on how to transition from being a bottleneck to a catalyst for growth within your own business. Discover the strategies to create a business that can operate without your constant presence, allowing for scalability and freedom.
- S3 E11
- 13 October 2023
- 31 mins
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In this episode, we explore Women’s Health marketing with Siji Nair Kaul, Head of Marketing – Women’s Health at Bayer Healthcare. She’s joined by our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, for an enlightening conversation.
- S3 E10
- 29 September 2023
- 37 mins
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Join us in this enlightening conversation where Divya Dixit, Business Growth and Strategy Advisor, shares her wealth of experience in the OTT Marketing landscape.
- S3 E9
- 15 September 2023
- 47 mins
- Transcript
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Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi’s role and his remarkable journey at Dun & Bradstreet.
- S3 E8
- 1 September 2023
- 38 mins
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Today’s the day for a game-changing episode of The Growth Genius! Join us as we explore “Mastering Content Marketing and CRO Strategies,” featuring Duane “DJ” Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit.
- S3 E7
- 25 August 2023
- 71 mins
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Join us as we bring you an exclusive interview with none other than Deepti Naithani, the Director of Direct-to-Consumer at Tata Consumer Products. With an illustrious career and a wealth of experience, Deepti is all set to share her valuable perspectives on the dynamic landscape of marketing, consumer needs, and the impact of digital advancements and AI.
- S3 E6
- 18 August 2023
- 46 mins
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Welcome to The Growth Genius Show, hosted by Kaushal Thakkar, MD of Infidigit! In this exciting episode, we have a special guest, Abhishek Gupta, Chief Marketing Officer at Edelweiss Tokio Life Insurance, who will take us on a captivating journey through his professional experiences and insights.
- S3 E5
- 11 August 2023
- 56 mins
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Step into a world of transformative insights as we unravel the evolution of healthcare, entrepreneurship, and growth strategies in India! Join us for an illuminating episode of The Growth Genius, where industry visionaries Vikas Chauhan, Co-founder of HexaHealth, and Mehul Ashar, Sr. VP of Revenue at Infidigit, converge for a riveting conversation.
- S3 E4
- 04 August 2023
- 23 mins
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In this captivating episode, we are thrilled to host Shrishail Deshnur, the esteemed Chief Marketing Officer of Indira IVF, as he engages in a dynamic conversation with Mehul Ashar, the brilliant Sr. Vice President – Revenue at Infidigit about the transformation of the healthcare industry over the past few years.
- S3 E3
- 28 July 2023
- 41 mins
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Get ready for an electrifying new episode of “The Growth Genius,” featuring the eminent Dr. Anirrban Ghosh, Associate Dean at NMIMS School of Branding & Advertising, as he joins us for an inspiring conversation! He shares his valuable insights on how he supports and mentors students during their time at NMIMS, helping them pave the way for a promising future.
- S3 E2
- 19 July 2023
- 40 mins
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Welcome to another exciting episode of The Growth Genius, where we delve deep into the fascinating world of marketing and business strategies! In this special edition, we are honored to have a distinguished guest, Mr. Abraham Alapatt, the President & Group Head of Marketing of Thomas Cook India, share his remarkable journey from technology-driven advertising to the dynamic travel industry.
- S3 E1
- 14 July 2023
- 28 mins
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Welcome to the official first episode of The Growth Genius Season 3! We are thrilled to kick off this season with an incredible guest, Jake Cain, the mastermind behind Cain Brands. In this episode, Jake dives deep into the growth journey of Cain Brands, sharing valuable insights on how he has successfully monetized the website and turned it into the most profitable business.
- S2 E32
- 29 June 2023
- 14 mins
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Welcome to the highly anticipated final episode of The Growth Genius In this thrilling installment, we have a captivating interview with Sarah Noel Block, Founder of Tiny Marketing, as she shares her expertise and unravels the secrets behind successful content marketing strategies.
- S2 E31
- 7 June 2023
- 32 mins
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In this episode of The Growth Genius, we have a special guest, Shelly Singh, Country Director – Americas at Infidigit, who will be discussing the role of privacy and data protection in marketing. Joining her is Mary Teahan, Head of APDA, who will share insights on what consumers want with respect to privacy and data protection in marketing, the changing landscape in consumer privacy, and suggestions for marketers.
- S2 E30
- May 31, 2023
- 38 mins
- Transcript
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In this episode of The Growth Genius, we dive into the world of innovative marketing strategies for growing BFSI (Banking, Financial Services, and Insurance) companies. Join us as Luisa Mazinter, the Chief Growth Officer of Mesh. trade, sits down with Shelly Singh, Infidigit’s Country Director – Americas, to discuss the key drivers and effective approaches in the BFSI sector.
- S2 E29
- May 24, 2023
- 24 mins
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In this exciting episode of The Growth Genius, we’re delighted to have Gretchen Littlefield, CEO of Moore, and Shelly Singh, Country Director – Americas at Infidigit, join us for an insightful discussion on customer data platforms (CDPs) and their potential to skyrocket your growth. 🚀
- S2 E28
- May 17, 2023
- 29 mins
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In this power-packed episode, Shelly and Jay will cover a wide range of topics related to email marketing. They will share tips and strategies for crafting effective subject lines that increase open rates, as well as techniques for implementing personalized content in your emails to drive engagement and conversions.
- S2 E27
- May 10, 2023
- 30 mins
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In this power-packed episode of The Growth Genius, Wendy Pease from Rapport International and Shelly Singh, Infidigit’s Country Director – Americas, come together to discuss the significance of global marketing as a growth driver for businesses. They’ll share insights on the challenges and opportunities that come with expanding your business globally and provide tips on finding a good translation company.
- S2 E26
- May 03, 2023
- 32 mins
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Welcome to another exciting episode of The Growth Genius! In today’s episode, we bring together two industry leaders – Shelly Singh, Infidigit’s Country Director – Americas, and Drew May, Wiland’s Chief Client Officer. They’ll be discussing the ins and outs of adopting a data-driven marketing strategy for achieving business success.
- S2 E25
- Apr 26, 2023
- 24 mins
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Join us for an engaging and informative conversation with Shelly Singh, Country Director – Americas at Infidigit, as she hosts Shannon McCraken, CEO of The Nonprofit Alliance. In this exclusive discussion, they will delve deep into the world of direct marketing and its immense potential in driving growth for nonprofit organizations.
- S2 E24
- Apr 19, 2023
- 26 mins
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Welcome to a brand new episode of The Growth Genius! In this episode, we have a special guest, Edward Leaman, Executive Vice President of California Closets, who will be sharing his expert tips and strategies for successful brand building with our host, Shelly Singh.
- S2 E23
- Apr 12, 2023
- 31 mins
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Join us for this episode of The Growth Genius where we explore how the pandemic has changed the marketing industry and what significant growth drivers are available for brands. Our guest, Adrian Heng, Senior Counsel at Merlot Consulting and Infidigit’s Country Director – Americas, shares his expertise on how post-COVID-19 marketing can be an opportunity for organizational growth.
- S2 E22
- Apr 05, 2023
- 26 mins
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Join us on April 5th for a new episode of The Growth Genius featuring Cedric Dias, Group Head of Digital and New Growth at OONA Insurance, as he shares insights on the significance of talent for driving business success. In this discussion, Cedric will elaborate on the following key points:
- S2 E21
- Mar 29, 2023
- 19 mins
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Welcome to the latest episode of The Growth Genius! In this episode, we are excited to bring you a special guest who is an expert in data-driven marketing – Renata Dadić, Head of Media & Website Management, from Deutsche Bank. Renata is a seasoned marketer who has spent years mastering the art of data-driven marketing, and in this episode, she will be sharing her insights on how data can be a game-changer for any business looking to drive growth.
- S2 E20
- Mar 22, 2023
- 44 mins
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Are you tired of spending countless hours on marketing campaigns that don’t seem to be working? Do you want to take your business to the next level and achieve your marketing goals? We have Charles Manuel of FreshIdeas, and Infidigit’s Host, Shelly Singh, discussing how marketing automation can help you streamline your marketing efforts, achieve better results, and take your business to the next level.
- S2 E19
- Mar 15, 2023
- 36 mins
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In this episode of The Growth Genius, powered by Infidigit, we explore the crucial role of data and analytics in achieving business success. Our guest, Prakash Chandrasekar, Director, Customer Experience ASEAN at Oracle, shares his experience and insights on the subject, joined by host Shelly Singh, CEO of Infidigit.
- S2 E18
- Mar 08, 2023
- 48 mins
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In this episode, we have a special guest, Rishad Tobaccowala, an expert in reinventing marketing strategies for business growth. Rishad has over four decades of experience in the advertising and marketing industry and has worked with some of the world’s biggest brands.
- S2 E17
- Mar 01, 2023
- 33 mins
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Marketing is a complex and dynamic field that is constantly evolving. With the rise of new technologies and changing consumer behaviour, marketers face various challenges that make it difficult to navigate. In this video, we’ll explore the key factors that make marketing challenging to ensure future generations of talent.
- S2 E16
- Feb 22, 2023
- 33 mins
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On this episode of The Growth Genius, we have Global Marketing Impact’s Karen Ebben talk about the importance of marketing accountability. Marketing accountability is a critical aspect of any successful marketing strategy that involves evaluating the performance of marketing campaigns and assessing their impact on business outcomes.
- S2 E15
- Feb 15, 2023
- 38 mins
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In this episode of The Growth Genius, we have Winterberry Group’s Senior Managing Partner, Bruce Biegel, to share insights from the agency’s recently published “The Outlook report for Advertising, Marketing, and Data 2023.” It is a comprehensive report forecasting the future of advertising, marketing, and data in 2023.
- S2 E14
- Feb 08, 2023
- 20 mins
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In today’s digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Today we have J. Schmid’s President & Chief Creative Officer, Brent Niemuth sharing valuable insights on implementing the humanity marketing strategy for business success.
- S2 E13
- Feb 01, 2023
- 41 mins
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On this episode of The Growth Genius, we chat with Stratabeat’s Founder & CEO, Tom Shapiro, about creative and lateral thinking in marketing and how businesses can take advantage of it. Tom will be hosted by Infidigit’s Country Director – Americas, Shelly Singh.
- S2 E12
- Jan 25, 2023
- 54 mins
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Learn about the importance of Direct-to-Consumer (D2C) eCommerce marketing in today’s episode of The Growth Genius series. Join Infidigit’s Country Director – Americas, Shelly Singh, as she delves deeper into the topic with today’s Genius Mugdha Hedaoo, the Founder & CEO of GoPlay Cosmetics.
- S2 E11
- Jan 18, 2023
- 45 mins
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In this episode of The Growth Genius, Infidigit’s Country Director – Americas, Shelly Singh discusses the importance of B2B (business-to-business) marketing with eMarketing Strategy’s President Ruth Stevens. She will share some major insights into adapting top B2B marketing for business success.
- S2 E10
- Jan 11, 2023
- 27 mins
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In this episode of The Growth Genius, we have Lifestyle Stores’ Sr VP & Head E-Commerce, Srinivas Rao, with whom we will talk about the emergence of e-commerce in offline retail brands.
- S2 E09
- Jan 04, 2023
- 37 mins
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In this episode of The Growth Genius, we have Parle Products’ Sr. Category Head – Marketing, Krishnarao Buddha, who will share the successful marketing story behind the popularity of Parle products in the Indian market and some of his marketing tips for new and upcoming brands.
- S2 E08
- Jan 02, 2023
- 36 min
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Continental Coffee has disrupted the Indian coffee industry since its establishment in the early 1990s. Meet Praveen Jaipuriar, the man responsible for making the brand one of the world’s best coffee brands. During an insightful conversation with Kaushal Thakkar, Director & Founding Partner of Infidigit, he discusses his contributions to the FMCG industry.
- S2 E07
- Dec 21, 2022
- 36 min
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In this episode of The Growth Genius, we talk about how behavioral science has changed the marketing game for businesses around the globe. HBT Marketing’s Co-Founder Nancy Harhurt and Infidigit’s Country Director of Americas, Shelly Singh, discussed the many things that make behavioral marketing a go-to strategy for business success.
- S2 E06
- Dec 15, 2022
- 36 min
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What is the most effective way to create a marketing strategy that will grow senior living communities like a pro? Piali Dasgupta, the Senior Vice President of Marketing at Columbia Pacific Communities, shares her insights into developing a marketing strategy for senior living properties.
- S2 E5
- Dec 10, 2022
- 30 min
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First-party data is now becoming a go-to strategy for many businesses worldwide. In today’s episode, Infidigit’s Country Director – Americas, Shelly Singh, and Marketdata’s Managing Director, David Charles Whittaker, talk about the crucial role first-party plays in business success and the challenges marketers face with implementing it for their marketing strategy.
- S2 E04
- Dec 6, 2022
- 38 min
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This episode features, Vodafone Idea’s Saurabh Bajaj joins us to discuss the impact of the Covid-19 pandemic on marketing. The conversation features Infidigit’s Founder and Managing Director, Kaushal Thakkar and Saurabh discussing the future of marketing and how marketing can impact businesses.
- S2 E03
- Dec 2, 2022
- 23 min
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In this video, we talk to Lou Mastria, Executive Director of the Digital Advertising Alliance (DAA). DAA is responsible for setting global standards for online advertising. They ensure that online ads are relevant, safe, effective, and transparent. This interview with Infidigit’s Country Director, Shelly Singh, explores the role of the DAA in business growth as well as insights on online advertising in the future.
- S2 E02
- Nov 26, 2022
- 23 min
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In this episode, Tedd Aurelius, Vice President of Strategic Services at SG360°, on the show. Tedd talks about a unified activation strategy and how a well-thought-out brand experience can be a significant growth driver.
- S2 E01
- Nov 18, 2022
- 29 min
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In our first episode of Season 2, we feature Pepe Larsson, Founder, Chairman and Head of Strategy & Innovation at Smicker, who breaks down how consumer buying behavior affects business success. He also delves into how consumer experience and trends are essential for business sucess.
The Growth Genius | Season 2 Trailer
- S2
- Nov 1 ,2022
- 1 min
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- S1 E 17
- Dec 23, 2020
- 25 min
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In episode #17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years.
- S1 E 16
- Dec 4, 2020
- 23 min
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In episode #16, Raam Nayakar, the Director – Marketing: Customer Loyalty & Marketing Science at Myntra shares trusted growth retention strategies for business sustainability and revenue growth of a business.
- S1 E 15
- Nov 10, 2020
- 29 min
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In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands.
- S1 E 14
- Oct 27, 2020
- 48 min
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In episode #14, Affle’s Director – Business Development & Partnerships, Ankit Rawal, talks about the importance of building local and selling global post-COVID-19 pandemic.
- S1 E 13
- Oct 13, 2020
- 41 min
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In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade.
- S1 E 12
- Sep 29, 2020
- 1 hr
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In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites.
- S1 E 11
- Sep 15, 2020
- 45 min
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In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem.
- S1 E 10
- Sep 8, 2020
- 52 min
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In episode #10, the founder & community builder at Community Folks, Paras Pundir, talks building communities for both as a profession and a hobby. He will discuss how he successfully established Community Folks with approximately 600 members in India in a span of five years.
- S1 E09
- Aug 31, 2020
- 32 min
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In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus
- S1 E08
- Aug 25, 2020
- 40 Min
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In episode #8, the Business Head at Mozak Labs, Nilay Shrivastav, talks about the importance of moving online from offline in 2020. He shares his insights about digital marketing strategies on building your brand presence on the internet and the ways of generating ROI.
- S1 E07
- Aug 19, 2020
- 42 Min
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In episode #7, Google India’s app marketing solutions manager, Rajat Srivastava, will talk about the future of apps in India and how one can take advantage of them to grow their business. Rajat also discusses his work in digital marketing, attribution, and category management domains with our host, and the founder and managing director of Infidigit, Kaushal Thakkar.
- S1 E06
- Aug 12, 2020
- 34 Min
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In episode #6, the marketing specialist genius, Kiran Kurnool, shares his insights about the right way to implement and attribute Google Analytics into your website. He will talk about how Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.
- S1 E05
- Aug 5, 2020
- 28 Min
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In episode #5, the social media marketing genius, Amit Panchal will decode some of the tips and tricks that could help agencies and companies to grow not only on Twitter but also on other social media platforms
- S1 E04
- Jul 30, 2020
- 28 min
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In episode #4, the founder and managing director of Infidigit, Kaushal Thakkar, discuss the importance of SEO, his journey in becoming an SEO expert, the reason why he founded Infidigit and started “The Growth Genius Podcast” series.
- S1 E03
- Jul 22, 2020
- 37 min
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In episode #3, Growth Genius, Divya Shrivastava, will talk about the importance of content in the world of marketing and Search Engine Optimization (SEO). She will share her experience of working as a marketing consultant and how she successfully created marketing campaigns for brands, such as Myntra, TataCLiQ, Diageo, and Unilever.
- S1 E02
- Jul 15, 2020
- 44 min
- Transcript
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In episode #2, we will discuss with digital marketer Manik Singla on how to effectively promote a brand and business on the social media king – Facebook. With his immense knowledge about the digital marketing industry, Manik shares some valuable tips about dos and don’ts about promoting through Facebook Ads.
- S1 E01
- Jul 8, 2020
- 38 min
- Transcript
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In episode #1 of “The Growth Genius Podcast,” we will be talking to the digital marketer and growth hacker Pinaki Chakraborty at Schneider Electric, who shares his insights for creating organic growth for business via SEO.
ABOUT THE GROWTH GENIUS PODCAST
Interested in hearing about the most relevant digital growth stories that have come out in recent times and made an impact on the industry? We have launched a whole new digital marketing podcast that covers interviews with industrial leaders and growth geniuses.
Kaushal Thakkar, founder of Infidigit sits down with the celebrated guests who have shown great resolve in upscaling their organizations, in both growth and revenue via digital marketing techniques. Listen to the digital marketing podcast that goes deep into what approaches and strategies the growth geniuses built to show impeccable growth results.
Learn all about the internal functioning of organizations, and what techniques you can leverage to your advantage to successfully grow your organization’s revenue and reach in the digital sphere. This informational podcast will impart you with many valuable lessons.
Growth genius podcast brings the best of both worlds, by combining the element of interviews with deep insights, and discussions about the latest trends, strategies and techniques in the digital marketing industry. Give yourself an edge over your competition by listening to these digital growth stories, and taking away the most relevant information and building a growth story of your own!