12 Types of SEO in Digital Marketing Explained

On-Page SEO

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All the measures you take to make your web page rank higher on search engines falls under this umbrella. On-Page SEO includes authoring high-quality content with the sole purpose of it proving helpful to your website visitors, adding meta tags to help Google bots better understand your content, using HTML tags to highlight headings and other content elements and ensuring there are no broken links or duplicate content/pages.

Off-Page SEO

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Off-page SEO refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs. It includes working on external ranking factors like building links from trusted sites in the same domain as you. Successful social media marketing, having customers give you a positive review on various online forums, etc.

Technical SEO

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Technical SEO is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use. Creating a thorough XML sitemap, making your site mobile-friendly, adding structured data to help web crawlers sort and categorize your pages based on the type of content they carry are just some of the techniques used.

White-Hat SEO

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White-hat SEO refers to all the optimization techniques which abide by Google’s search engine guidelines. Although one needs to be patient to see results, they are sustainable and create genuine goodwill around your brand. Besides, there is no risk of your site getting banned or bumped down in the search results if there is a new algorithm change. All in all, white-hat SEO is low-risk and high rewards if you do it right.

Black-Hat SEO

Black-Hat SEO

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Black-hat SEO is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERP. It does not stick to the search engine’s list of SEO dos and don’ts and resorts to spammy or paid link building methods, keyword stuffing, showing different content to bots/crawlers and humans (called cloaking), etc. to get ahead.

Grey-Hat SEO

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Grey-hat SEO tactics are often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in terms of approach. Although Google’s webmaster guidelines do not explicitly say that such methods are prohibited, they are still frowned upon and can lead to undesired search outcomes.

Negative SEO

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Negative SEO is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it. Negative SEO methods include hacking into someone’s site and building a suspiciously high number of low-quality links to it, posting negative feedback or reviews about them in various online forums, etc.

Local SEO

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One of the essential types of SEO is for local businesses. Thousands of businesses require customers to visit their physical locations, even though many operate entirely online. You will not make any money if customers do not come in the door. The better you present the content to search engines, the more likely they will show it to potential customers. 

Mobile SEO

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The process of optimizing a website for search engines while also ensuring that it is viewable flawlessly on mobile devices like smartphones and tablets is known as mobile SEO. A negative mobile phone experience with a brand can turn off a potential customer for good. This type of SEO is essential because it allows you to reach out to your customers at the right time & in the right place, giving them the best experience possible.

Ecommerce SEO

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The process of optimizing online stores of businesses is ecommerce SEO. Ecommerce SEO encompasses all aspects of the SEO trend of the horizon. It’s a real business that requires you to make money and sell products while expanding them over time. Millions of queries are answered every day by search engines, many of which are related to ecommerce.

International SEO

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Optimizing your website to drive organic traffic from multiple regions and languages is the goal of international SEO. You must allow your target audience to make purchases in their currencies and their language, and you must address them appropriately in their cultural context to do international SEO well. If you list dates and times, make sure you use the correct format for their location.

Content SEO

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If you have been haphazardly producing content, hoping that some of it will rank, it’s time to commit to a more organized content SEO strategy. Content SEO works best when the content is high-quality and optimized to rank high in search engines. It will attract search engine traffic and efficiently achieve the targets.

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