Before we start with types of SEO let’s just first understand what is SEO? SEO stands for Search Engine Optimization and it is the process of increasing the number of visitors on your site by ranking better on Google SERPs for relevant keywords or search phrases within your domain. Read more on What is SEO to get more insights.
In this post, we will explain to you 12 different types of SEO & how they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors.
12 Types of SEO in Digital Marketing Explained
|On-Page SEO||All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO.|
|Off-Page SEO||This refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs.|
|Technical SEO||It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use.|
|White Hat SEO||Refers to all the optimization techniques which abides by Google’s Search Engine Guidelines.|
Black Hat SEO
|This is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERPs.|
|Grey Hat SEO||It is often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in terms of approach.|
|Negative SEO||This is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it.|
1. On-Page SEO
All the measures you take to make your web page rank higher on search engines falls under this umbrella. On-Page SEO includes authoring high-quality content with the sole purpose of it proving helpful to your website visitors, adding meta tags to help Google bots better understand your content, using HTML tags to highlight headings and other content elements and ensuring there are no broken links or duplicate content/pages. Cleaning up the URL structure and having an ordered naming system for various similar pages that fall under one category, choosing images that are not too big while writing descriptive file names, etc. are just a few other on-page SEO techniques. If you want to know more about it, you can read our detailed post on what is on-page SEO.
2. Off-Page SEO
Off-page SEO refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs. It includes working on external ranking factors like building links from trusted sites in the same domain as you, successful social media marketing, having customers give you a positive review on various online forums, etc. If you want to know more about it, you can read our detailed post on off-page SEO techniques.
3. Technical SEO
Technical SEO is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use. Creating a thorough XML sitemap, making your site mobile-friendly, adding structured data to help web crawlers sort and categorize your pages based on the type of content they carry are just some of the techniques used. Do refer to our deep-dive post on what is technical SEO for more insights.
4. White-Hat SEO
White-hat SEO refers to all the optimization techniques which abide by Google’s search engine guidelines. Although one needs to be patient to see results, they are sustainable and create genuine goodwill around your brand. Besides, there is no risk of your site getting banned or bumped down in the search results if there is a new algorithm change. All in all, white-hat SEO is low-risk and high rewards if you do it right. Examples of white-hat SEO techniques include authoring useful and relevant content after doing extensive keyword research, earning links from high-authority sites based on the merit of your on-page content, etc.
5. Black-Hat SEO
Black-hat SEO is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERP. It does not stick to the search engine’s list of SEO dos and don’ts and resorts to spammy or paid link building methods, keyword stuffing, showing different content to bots/crawlers and humans (called cloaking), etc. to get ahead. It goes without saying that black-hat SEO can get your site blacklisted or its rankings to drop so it is best avoided. Besides, these high-risk SEO techniques give you only short-lived results.
Here in this video, Matt Cutts explained how can a website compete using White Hat Techniques rather than using Black Hat Techniques.
6. Grey-Hat SEO
Grey-hat SEO tactics are often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in terms of approach. Although Google’s webmaster guidelines do not explicitly say that such methods are prohibited, they are still frowned upon and can lead to undesired search outcomes. Examples of this type of SEO include clickbait content that is sensational yet mediocre and of no value to the user, excessive and suspicious link exchange between sites, paid reviews, etc. Again, it is best to stay far away from such underhanded SEO tactics.
7. Negative SEO
Among the different types of SEO, this is by far the most detestable and unethical. Negative SEO is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it. Negative SEO methods include hacking into someone’s site and building a suspiciously high number of low-quality links to it, posting negative feedback or reviews about them in various online forums, etc. Needless to say, negative SEO can even lead to legal ordeals if the one practicing it is caught. Check out this video to know more about Negative SEO.
8. Local SEO
One of the essential types of SEO is for local businesses. Thousands of businesses require customers to visit their physical locations, even though many operate entirely online. You will not make any money if customers do not come in the door. The better you present the content to search engines, the more likely they will show it to potential customers. Including a region or city in your content, like page titles, descriptions, and keywords, and displaying awards and trust symbols for the visitors can help you convert local leads into paying customers more efficiently. In addition, if your customers have a positive experience with your brand, they are more likely to recommend it to others.
9. Mobile SEO
The process of optimizing a website for search engines while also ensuring that it is viewable flawlessly on mobile devices like smartphones and tablets is known as mobile SEO. A negative mobile phone experience with a brand can turn off a potential customer for good. This type of SEO is essential because it allows you to reach out to your customers at the right time and in the right place, giving them the best experience possible. Mobile optimization helps you analyze your site’s design, structure, page speed, and other significant factors to ensure mobile visitors are not turned away by any point of information.
10. Ecommerce SEO
The process of optimizing online stores of businesses is ecommerce SEO. Ecommerce SEO encompasses all aspects of the SEO trend of the horizon. It’s a real business that requires you to make money and sell products while expanding them over time. Millions of queries are answered every day by search engines, many of which are related to ecommerce. Ecommerce SEO benefits you in increasing the traffic and ranking of your website.
11. International SEO
Optimizing your website to drive organic traffic from multiple regions and languages is the goal of international SEO. You must allow your target audience to make purchases in their currencies and their language, and you must address them appropriately in their cultural context to do international SEO well. If you list dates and times, make sure you use the correct format for their location. Speak to them in their native tongue if they have any concerns. The goal of international SEO is to provide your target audience with a positive experience on your website.
12. Content SEO
If you have been haphazardly producing content, hoping that some of it will rank, it’s time to commit to a more organized content SEO strategy. Content SEO works best when the content is high-quality and optimized to rank high in search engines. It will attract search engine traffic and efficiently achieve the targets. The overall goal of content SEO is to create SEO-friendly content that search engines understand while satisfying the user’s intent and keeping them happy. When it comes to content SEO, it’s important to remember that optimizing your existing content develops a strategy that fits best for you.
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