Top 11 Grey Hat SEO Techniques In 2022

What Is Grey Hat SEO?

Using White Hat SEO strategies in your content is accepted by Google, while Black Hat SEO is not. Grey Hat SEO is simply a combination of both Black and White Hat SEO. In simple words, Grey Hat SEO can be a riskier practice than White hat SEO – but it might still avoid getting your website penalised by search engines and their affiliated websites.

Purchased Old or Expired Domains

This is one of the major grey hat SEO techniques that centres between Black hat SEO and White hat SEO. Purchasing old or expired domains involves buying a domain that was left to expire but had a dominating authority due to the quantity and quality of backlinks leading back to the site.

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Careful keyword stuffing

Stuffing your keywords carelessly and hoping for augmented results is a foul practice that does not reap rewards. Keyword stuffing is bad for SEO. What you can do instead is practice including careful keyword stuffing. Careful keyword stuffing includes providing the right keywords that generate accurate density to produce unrivalled page ranking.

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Many Social Media Accounts

It’s no secret that all your customers are potentially on social media. A white hat SEO method is when you keep one social media account for your business on every platform to further share links, especially to obtain greater exposure and visibility. On the other hand, when you create several social media accounts to artificially spike the sharing rate and link to your site, the practice is part of grey hat SEO.

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Using PBN

A private blog network (also otherwise known as PBN) was once a strategic link building method. The primary motive of PBN for concerned grey hat SEO practices is to attack a link to one central domain in an attempt to move the most link equity, especially reasons as important as boosting its authority.

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Submit site to web directories

Web directory submission is one of the most used grey hat SEO strategies. When you add website directories, you can simultaneously get a free backlink to your site. However, when the same is performed, but in pretty small numbers, it is solely a practice of white hat SEO.

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Buying Links

One of the most popular grey hat SEO techniques used by webmasters is buying and trading links. Since these tactics directly violate Google’s Webmaster guidelines, they can be referred to as black hat SEO.

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Getting Paid Positive Reviews

Search engines are known for giving higher ratings to websites that have positive reviews. This holds true especially with local SEO. There are many service providers and groups that provide positive reviews for a slight discount or bonus or cash payment. This is grey hat SEO all the way.

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Spinning Content

Spinning content is another major grey hat SEO practice that can push your Google rankings. However, in most cases, it is an unethical practice, if continued for a long time. The basic mechanism is to produce a somewhat similar replica of the real content.

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Duplicate Content

Duplicate content occurs when you copy and paste several content blocks around the same site or elsewhere. Duplicate content is used widely in grey hat SEO.

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Content Automation

Using a specific software to automate the process usually required for creating content is known as content automation. In a nutshell, the primary motive of the same is to reap a constant flow of content in order to gain better opportunities for pushing your rank on Google and simultaneously also earning vital traffic.

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Cloaking is another major grey hat SEO tactic that represents one form of content to human users, while another to search engines. Cloaking is a very illusory grey hat SEO strategy that often helps to fool search engines.

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Grey hat SEO is one of the most integral practices, it is done with caution. It can fetch you unrivalled results and generate organic traffic. It is only a matter of time before every business will start including Grey Hat SEO to both be on the safe side, and still be able to augment their website.

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