Types of SERP Results

Paid Ads

These are ads paid by businesses that pop up on the first page of SERPs.

Organic Listings

An organic listing is a type of search result that appears on SERPs because it is relevant to the search query of the user.

Knowledge Graphs

A knowledge graph in Google SERP is a collection of sources or a knowledge base that presents complete results to the users’ search queries in the form of boxes or panels.

Rich Features

Rich features add a visual layer to a SERP. They provide users with a universal view of their searches. This view includes carousels, featured snippets, and reviews.