13 Major YouTube Trends You Should Know

Videos have been leveraged as an effective marketing resource. Here are some major YouTube trends that most brands have adopted to improve customer engagement and traffic.

YouTube Shorts

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As much as Instagram Reels, YouTube trends introduced Shorts to market content, products and services. Most of the population like watching short videos, especially something which is not verbose and length driven

How-to Videos

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How-to videos play a major role in gaining maximum audience engagement. It can drive traffic even more than other methods several brands use. It is an integral part because it allows people to follow preferred content

Live Streaming

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Live streaming is one of the YouTube trends that draws unnaturally high traffic to businesses. People attend live videos almost every time they are streamed.

Live Streaming

Live Streaming

They reach a broader audience on YouTube and invite more views than normal videos. On YouTube Live, you can host product or service launches, interviews with market specialists, live discussions on key topics & more.

Live Shopping Game

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YouTube first launched the livestream shopping feature for about a week, and might go with it full-time in the coming months. The Live Shopping feature will allow users to purchase items from YouTube itself.

Live Shopping Game

Most creators attach a link that redirects users to the product or company website where they can purchase the product. Simultaneously, they mention upcoming live shopping streaming events that consumers can attend.

Audience-decided Content

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Until recently, YouTube creators put out content which the audience either connected with and watched, or gave a miss. This was difficult for content creators as there was no saying which content the audience would consume.

Current Events

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Current events are one of the major top searches on YouTube, which propels it to become an integral area of marketing, promoting products and services. One of the major YouTube trends is current events. People desperately need updates on what’s happening around them, which generates leads

Youtube Challenges

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YouTube challenges are a major trend that cannot be ignored. Most bloggers and brands try different challenges to keep their core audience entertained. YouTube challenges keep audience engagement alive, which also contributes to YouTube SEO by driving high traffic.

Video Chapters

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Video chapters, recently introduced by YouTube, are videos where chapters, which are literally just timestamps on a video, permit you to skip to a particular part or a segment of the whole video. So, if you are listening to a recorded show or a TV show, it allows you to skip to the section of your choice.

Routine Videos

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Routine videos typically show YouTubers sharing their morning or night routine, which might include getting ready for bed, dressing for different occasions, and such other activities. Beauty tutorials have acquired over 50% views in the year of 2020 which makes many marketers believe that routine videos are the new go-to as far as YouTube trends are concerned.

Gaming

Gaming

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Gaming is another YouTube trend that most people are adopting. Gaming isn’t limited to playing alone. ame streaming, commentary, and walk-throughs are extremely popular too. Surprisingly, more than 9 lakh YouTube channels were streaming live, and attracting unusually high traffic.

ASMR

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Autonomous Sensory Meridian Response (ASMR) is a technical term for the sensations that people get when watching something stimulating. These sensations have been variously described as “tingles” that run down the spine to feelings that are so deeply relaxing that they induce sleep.

Docuseries

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Docuseries differ  from documentaries in one crucial aspect. Documentaries are single films that deal with a topic or event; docuseries, on the other hand, do the same over a series of episodes released by the creator in installments.  YouTube series not only attract more eyeballs but also have higher viewer retention.

360 Degree Videos

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Docuseries differ  360 degree videos are immersive, or surround, videos that offer a view from every direction. In the context of a product, it means a complete and thorough examination of the product. 360 degree videos brought about a lasting change in the marketing sector, assisting the growth of some brands.

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