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Do you know what people are searching for on YouTube in 2024?
YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference.
This brings us back to our opening query – what are people searching on YouTube in 2024? The answer is given below, beginning with trending searches from India.
Jump on to the –
Top 50 YouTube Searches in USA
Top 20 YouTube Searches in India
YouTube Users Growth from 2010 to 2023
YouTube Demographics Worldwide
Video Platform Used By Marketers
User’s of YouTube’s Competition
Top 100 YouTube Searches Worldwide
| Sr. No | Search Term | No. of Searches on YouTube (in Million) |
|---|---|---|
| 1 | bts | 16.72 |
| 2 | pewdiepie | 16.50 |
| 3 | asmr | 14.66 |
| 4 | billie eilish | 13.80 |
| 5 | baby shark | 12.11 |
| 6 | old town road | 10.46 |
| 7 | music | 10.23 |
| 8 | badabun | 10.19 |
| 9 | blackpink | 9.58 |
| 10 | fortnite | 9.12 |
| 11 | minecraft | 8.54 |
| 12 | pewdiepie vs t series | 8.25 |
| 13 | peliculas completas en español | 8.22 |
| 14 | senorita | 8.20 |
| 15 | ariana grande | 7.60 |
| 16 | alan walker | 7.01 |
| 17 | tik tok | 6.92 |
| 18 | musica | 6.78 |
| 19 | wwe | 6.72 |
| 20 | calma | 6.57 |
| 21 | bad bunny | 6.46 |
| 22 | eminem | 6.45 |
| 23 | queen | 6.44 |
| 24 | ed sheeran | 6.10 |
| 25 | peppa pig | 6.01 |
| 26 | despacito | 5.69 |
| 27 | la rosa de guadalupe | 5.65 |
| 28 | taki taki | 5.44 |
| 29 | enes batur | 5.42 |
| 30 | michael jackson | 5.08 |
| 31 | songs | 5.04 |
| 32 | t series | 4.95 |
| 33 | maluma | 4.86 |
| 34 | bad guy | 4.81 |
| 35 | markiplier | 4.77 |
| 36 | taylor swift | 4.71 |
| 37 | ozuna | 4.67 |
| 38 | nightcore | 4.62 |
| 39 | paulo londra | 4.61 |
| 40 | karaoke | 4.54 |
| 41 | james charles | 4.53 |
| 42 | YouTube | 4.47 |
| 43 | imagine dragons | 4.47 |
| 44 | dance monkey | 4.47 |
| 45 | twice | 4.39 |
| 46 | roblox | 4.38 |
| 47 | free fire | 4.37 |
| 48 | gacha life | 4.36 |
| 49 | post malone | 4.27 |
| 50 | justin bieber | 4.15 |
| 51 | felipe neto | 4.13 |
| 52 | bruno mars | 4.13 |
| 53 | 7 rings | 4.07 |
| 54 | china | 4.01 |
| 55 | doraemon | 3.92 |
| 56 | anuel | 3.90 |
| 57 | kill this love | 3.84 |
| 58 | jacksepticeye | 3.78 |
| 59 | maroon 5 | 3.77 |
| 60 | joe rogan | 3.76 |
| 61 | game of thrones | 3.76 |
| 62 | marshmello | 3.74 |
| 63 | linkin park | 3.74 |
| 64 | david dobrik | 3.71 |
| 65 | bohemian rhapsody | 3.70 |
| 66 | squeezie | 3.64 |
| 67 | lady gaga | 3.64 |
| 68 | aaj tak live | 3.58 |
| 69 | 5 minute crafts | 3.54 |
| 70 | cardi b | 3.54 |
| 71 | geo news live | 3.53 |
| 72 | музыка | 3.51 |
| 73 | selena gomez | 3.45 |
| 74 | coldplay | 3.44 |
| 75 | dantdm | 3.43 |
| 76 | lofi | 3.42 |
| 77 | anuel aa | 3.42 |
| 78 | rihanna | 3.40 |
| 79 | drake | 3.39 |
| 80 | dross | 3.39 |
| 81 | los polinesios | 3.38 |
| 82 | rap | 3.37 |
| 83 | shawn mendes | 3.30 |
| 84 | cocomelon | 3.29 |
| 85 | sia | 3.29 |
| 86 | song | 3.22 |
| 87 | slime | 3.22 |
| 88 | dua lipa | 3.22 |
| 89 | con calma | 3.21 |
| 90 | funny videos | 3.19 |
| 91 | mikecrack | 3.18 |
| 92 | vegetta777 | 3.15 |
| 93 | pubg | 3.05 |
| 94 | avengers endgame | 3.04 |
| 95 | movies | 3.04 |
| 96 | soolking | 3.04 |
| 97 | believer | 3.01 |
| 98 | gta 5 | 3.00 |
| 99 | romeo santos | 3.00 |
| 100 | katy perry | 2.99 |
Source – Ahrefs
Top 50 YouTube Searches in USA
| Sr. No | Search Term | No. of Searches on YouTube in US (in Million) |
|---|---|---|
| 1 | pewdiepie | 4.57 |
| 2 | asmr | 4.04 |
| 3 | music | 3.35 |
| 4 | markiplier | 2.97 |
| 5 | old town road | 2.50 |
| 6 | billie eilish | 2.36 |
| 7 | pewdiepie vs t series | 2.18 |
| 8 | fortnite | 2.01 |
| 9 | david dobrik | 2.01 |
| 10 | jacksepticeye | 1.96 |
| 11 | joe rogan | 1.92 |
| 12 | james charles | 1.85 |
| 13 | baby shark | 1.84 |
| 14 | bts | 1.65 |
| 15 | dantdm | 1.65 |
| 16 | snl | 1.57 |
| 17 | game grumps | 1.40 |
| 18 | cnn | 1.38 |
| 19 | wwe | 1.35 |
| 20 | lofi | 1.32 |
| 21 | minecraft | 1.29 |
| 22 | shane dawson | 1.22 |
| 23 | fox news | 1.19 |
| 24 | msnbc | 1.16 |
| 25 | mrbeast | 1.16 |
| 26 | fgteev | 1.13 |
| 27 | ssundee | 1.13 |
| 28 | lofi hip hop | 1.12 |
| 29 | t series | 1.11 |
| 30 | gacha life | 1.09 |
| 31 | stephen colbert | 1.07 |
| 32 | flamingo | 1.05 |
| 33 | ariana grande | 1.05 |
| 34 | nightcore | 0.99 |
| 35 | songs | 0.95 |
| 36 | jake paul | 0.94 |
| 37 | lazarbeam | 0.92 |
| 38 | tyt | 0.91 |
| 39 | eminem | 0.90 |
| 40 | taylor swift | 0.89 |
| 41 | post malone | 0.89 |
| 42 | vanossgaming | 0.89 |
| 43 | memes | 0.87 |
| 44 | jeffree star | 0.86 |
| 45 | trump | 0.85 |
| 46 | study music | 0.84 |
| 47 | cardi b | 0.83 |
| 48 | juice wrld | 0.81 |
| 49 | game of thrones | 0.81 |
| 50 | espn | 0.80 |
Source – Ahrefs
Top 20 YouTube Searches in India
| # | Keyword | No. of Searches on YouTube in India (K - Thousand) |
|---|---|---|
| 1 | wwe | 764 K |
| 2 | ashish chanchlani | 682 K |
| 3 | punjabi songs | 669 K |
| 4 | dynamo gaming | 632 K |
| 5 | carryminati | 626 K |
| 6 | pewdiepie | 618 K |
| 7 | bb ki vines | 616 K |
| 8 | t series | 544 K |
| 9 | pubg | 512 K |
| 10 | tom and jerry | 485 K |
| 11 | emiway bantai | 481 K |
| 12 | study iq | 478 K |
| 13 | 5 minute crafts | 465 K |
| 14 | amit bhadana | 406 K |
| 15 | stand up comedy | 403 K |
| 16 | mumbiker nikhil | 402 K |
| 17 | bts | 270 K |
| 18 | tik tok | 237 K |
| 19 | free fire | 163 K |
| 20 | baby shark | 95 K |
YouTube Users Growth from 2010 to 2023
| Year | Users (bn) | Growth % |
|---|---|---|
| 2010 | 0.2 billion | - |
| 2011 | 0.5 billion | 1.50 |
| 2012 | 0.7 billion | 2.50 |
| 2013 | 1 billion | 4.00 |
| 2014 | 1.1 billion | 4.50 |
| 2015 | 1.3 billion | 5.50 |
| 2016 | 1.5 billion | 6.50 |
| 2017 | 1.6 billion | 7.00 |
| 2018 | 1.8 billion | 8.00 |
| 2019 | 2 billion | 9.00 |
| 2020 | 2.3 billion | 10.50 |
| 2021 | 2.5 billion | 11.50 |
| 2022 | 2.6 billion | 12.00 |
| 2023 | 2.7 billion | 12.50 |
Source – businessofapps
YouTube Demographics Worldwide
- 53.9% of worldwide YouTube users are male.
- 46.1% of worldwide YouTube users are female.
- 81% of United States adults use YouTube.
- 82% of United States male adults use YouTube.
- 80% of United States female adults use YouTube.
- 95% of 18-29 year olds in the United States use YouTube.
- 91% of 30-49 year olds in the United States use YouTube.
- 49% of 65+ year-olds in the United States use YouTube.
- 62% of United States of YouTube users say they visit the site daily.
- 37% of Millennials aged 18-34 are binge-watch YouTube daily.
- YouTube services are available in more than 100 nations.
Video Platform Used By Marketers
| # | Channel | Percentage |
|---|---|---|
| 1 | YouTube Video | 0.55 |
| 2 | Facebook Video | 0.49 |
| 3 | Instagram Stories | 0.46 |
| 4 | Facebook stories | 0.32 |
| 5 | Instagram Feed Video | 0.29 |
| 6 | I do not use Video | 0.18 |
| 7 | Linkedin Video | 0.15 |
| 8 | IGTV Video | 0.15 |
| 9 | Twitter Video | 0.12 |
| 10 | YouTube Stories | 0.05 |
| 11 | TikTok Video | 0.03 |
User of YouTube’s Competition
| No. | Name | Launched | Monthly active users |
|---|---|---|---|
| 1 | 2004 | 3.07 billion | |
| 2 | YouTube | 2005 | 2.49 billion |
| 3 | 2009 | 2 billion | |
| 4 | 2010 | 2 billion | |
| 5 | 2011 | 1.31 billion | |
| 6 | TikTok | 2016 | 1.22 billion |
| 7 | 2003 | 930 million | |
| 8 | Telegram | 2013 | 800 million |
| 9 | Snapchat | 2011 | 750 million |
| 10 | Douyin | 2016 | 730 million |
Source – Wikipedia
Article Contributor – Anirban Bhattacharjee
