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Top YouTube Searches in 2021

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Do you know what people are searching for on YouTube in 2021?

YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference. 

This brings us back to our opening query – what are people searching on YouTube in 2021? The answer is given below, beginning with trending searches from India. 

Top 20 Most Searched Topics on YouTube in India

#KeywordNo of Searches
1wwe
7,64,000
2ashish chanchlani
6,82,000
3punjabi songs
6,69,000
4dynamo gaming
6,32,000
5carryminati
6,26,000
6pewdiepie
6,18,000
7bb ki vines
6,16,000
8t series
5,44,000
9pubg
5,12,000
10tom and jerry
4,85,000
11emiway bantai
4,81,000
12study iq
4,78,000
135 minute crafts
4,65,000
14amit bhadana
4,06,000
15stand up comedy
4,03,000
16mumbiker nikhil
4,02,000
17bts
2,70,000
18tik tok
2,37,000
19free fire
1,63,000
20baby shark
95,000
Also read –

Let’s also discover what people are searching on Youtube in the US 

 Top 100 YouTube searches in the US

#KeywordNo of Searches
1pewdiepie45,71,398
2asmr40,36,274
3music33,47,560
4markiplier29,69,267
5old town road25,01,430
6billie eilish23,55,459
7pewdiepie vs t series21,79,597
8fortnite20,10,834
9david dobrik20,06,263
10jacksepticeye19,56,498
11joe rogan19,22,619
12james charles18,52,057
13baby shark18,43,336
14bts16,48,962
15dantdm16,48,379
16snl15,69,452
17game grumps13,99,182
18cnn13,83,248
19wwe13,51,784
20lofi13,17,905
21minecraft12,94,920
22shane dawson12,18,344
23fox news11,94,207
24msnbc11,62,435
25mrbeast11,55,660
26fgteev11,32,139
27ssundee11,30,356
28lofi hip hop11,15,248
29t series11,06,948
30gacha life10,88,275
31stephen colbert10,71,076
32flamingo10,53,715
33ariana grande10,45,804
34nightcore99,2960
35songs94,5140
36jake paul938,932
37lazarbeam921,944
38tyt905,280
39eminem901,503
40taylor swift894,841
41post malone888,713
42vanossgaming888,357
43memes871,174
44jeffree star861,302
45trump853,570
46study music840,359
47cardi b833,307
48juice wrld809,349
49game of thrones807,388
50espn801,990
51unspeakable794,403
52john oliver784,305
53logan paul775,211
54nba youngboy770,299
55try not to laugh766,004
56blackpink761,919
57coryxkenshin759,131
58avengers endgame752,274
59roblox735,723
60andrew yang732,854
61dude perfect730,066
62last week tonight726,970
63peppa pig725,073
64mr beast715,461
65chad wild clay708,328
66dunkey706,010
67ufc699,040
68game theory693,334
69nfl688,779
70jre687,693
71buzzfeed unsolved682,198
72popularmmos679,442
73drake679,361
74borderlands 3670,494
75ninja670,413
76colbert669,343
77sml662,973
78tik tok658,256
79itsfunneh652,226
80undisputed651,707
81ben shapiro650,475
82seth meyers650,378
83rachel maddow648,303
84projared641,203
85pokemon sword and shield640,846
86jeffy640,603
87trevor noah640,279
88critical role637,750
89trisha paytas636,567
90blippi634,897
91gmm623,242
92first take622,691
93nintendo620,470
94queen619,303
95sssniperwolf618,963
96ryans toy review611,976
97tati604,341
98funny videos601,083
99sis vs bro599,916
100jenna marbles598,684

As per Ahrefs, the top 100 list contains musicians and singers topping the charts this year as well. With over 2 Million searches Billie Eilish moved from #7 to #6 compared to the previous year. 

Billie Eilish seems to be the most famous artist on the list, with over two million monthly searches. This song, “The Power,” which was released in April 2021, already garnered over 97M views

According to YouTube data, these are the top 10 most popular music channels.

#KeywordNo of Subscribers
1justin bieber64,800,000
2ariana grande49,400,000
3eminem48,700,000
4katy perry41,300,000
5rihanna37,800,000
6bruno mars32,600,000
7wiz khalifa24,900,000
8nicki minaj23,200,000
9beyonce23,500,000
10chris brown22,000,000

Along with singers, people are also looking for YouTubers and gaming vloggers now. This becomes increasingly obvious in YouTube’s global search trends list.

This video from Fortnite showing German player of the Year Marco Reus joining the icon series squad proved very popular with over 1.1M monthly searches on YouTube.

According to YouTube data as updated on 1st September 2021, these are some of the popular gaming channels with their no of subscribers.

#KeywordNo of Subscribers
1sssnipperwolf
2,92,00,000
2ksi
2,34,00,000
3popularmmos
1,73,00,000
4stampylonghead
1,03,00,000
5rooster teeth
93,20,000
6anesongib
23,00,000
7thejwittz
15,80,000
8putther
9,30,000
9ser winter
5,98,000
10giancarlo parimango
3,27,000

Let’s understand US statistics Comparison with Worldwide.

Top 100 YouTube searches worldwide

#KeywordNo of Searches
1bts16,723,304
2pewdiepie16,495,659
3asmr14,655,088
4billie eilish13,801,247
5baby shark12,110,100
6old town road10,456,524
7music10,232,134
8badabun10,188,997
9blackpink9,580,131
10fortnite9,117,342
11minecraft8,540,800
12pewdiepie vs t series8,252,156
13peliculas completas en español8,223,530
14senorita8,203,240
15ariana grande7,599,148
16alan walker7,011,862
17tik tok6,918,634
18musica6,776,562
19wwe6,720,364
20calma6,570,493
21bad bunny6,462,239
22eminem6,454,801
23queen6,443,123
24ed sheeran6,098,093
25peppa pig6,011,992
26despacito5,694,159
27la rosa de guadalupe5,653,795
28taki taki5,437,988
29enes batur5,424,066
30michael jackson5,079,319
31songs5,040,082
32t series4,948,708
33maluma4,858,299
34bad guy4,806,490
35markiplier4,770,407
36taylor swift4,709,317
37ozuna4,665,643
38nightcore4,622,362
39paulo londra4,606,009
40karaoke4,542,724
41james charles4,530,707
42youtube4,472,373
43imagine dragons4,471,413
44dance monkey4,468,853
45twice4,388,230
46roblox4,383,944
47free fire4,368,431
48gacha life4,360,138
49post malone4,268,859
50justin bieber4,153,259
51felipe neto4,129,776
52bruno mars4,125,165
537 rings4,071,507
54china4,007,730
55doraemon3,919,814
56anuel3,895,705
57kill this love3,841,537
58jacksepticeye3,777,353
59maroon 53,771,017
60joe rogan3,763,617
61game of thrones3,762,771
62marshmello3,739,179
63linkin park3,735,715
64david dobrik3,707,115
65bohemian rhapsody3,702,925
66squeezie3,639,897
67lady gaga3,636,055
68aaj tak live3,576,911
695 minute crafts3,542,329
70cardi b3,541,762
71geo news live3,529,420
72музыка3,510,408
73selena gomez3,452,110
74coldplay3,438,660
75dantdm3,432,755
76lofi3,423,363
77anuel aa3,421,588
78rihanna3,399,253
79drake3,391,085
80dross3,388,714
81los polinesios3,378,828
82rap3,372,895
83shawn mendes3,303,856
84cocomelon3,286,720
85sia3,286,486
86song3,216,548
87slime3,215,921
88dua lipa3,215,514
89con calma3,209,614
90funny videos3,185,759
91mikecrack3,183,225
92vegetta7773,150,688
93pubg3,052,130
94avengers endgame3,043,992
95movies3,041,954
96soolking3,039,784
97believer3,008,394
98gta 53,000,893
99romeo santos2,995,028
100katy perry2,993,646

Going by the list, “bts” and “pewdiepie” are still the most searched terms on YouTube this year as well. Along with BTS, people are also listening to Eminem, Ed Sheeran and Michael Jackson’s songs. 

Seems like  BTS has a huge fan following as it has over 16M monthly Searches and its one of the most search query on YouTube

Let’s check out this song by BTS, which has over  1.2 Billion views.

According to YouTube data as updated on 1st September 2021, these are some of the popular Tech channels with their no of subscribers.

#KeywordNo of Subscribers
1unbox therapy
1,81,00,000
2
uravgconsumer
31,20,000
3engadget
12,50,000
4phonearene
12,10,000
5derek banas
11,40,000
6barnacules nerdgasm
8,89,000
7the art of photography
7,21,000
8roberto blake
5,33,000
9droid life
4,14,000
10david di franco
1,77,000

According to YouTube data as updated on 1st September 2021, these are some of the popular Cooking & Health channels with their no of subscribers.

#KeywordNo of Subscribers
1bon appetit
58,30,000
2the food ranger
52,40,000
3eater
28,20,000
4vahchef vahrehvah
24,10,000
5foodfood
14,80,000
6nickos kitchen
12,40,000
7just one cookbook
8,01,000
8steph and adam
5,71,000
9I heart recipes
5,07,000
10cookwithapril
3,19,000

According to YouTube data as updated on 2nd September 2021, these are some of the popular Beauty & Fashion channels with their no of subscribers.

#KeywordNo of Subscribers
1alishamarie
81,00,000
2meg deangelis
47,50,000
3sarai jones
34,90,000
4simplynessa15
25,50,000
5arden rose
14,50,000
6gabriella
8,51,000
7leah pripps
7,11,000
8cambria joy
6,19,000
9daina
5,16,000
10tasmin dhaliwal
2,68,000

According to YouTube data as updated on 2nd September 2021, these are some of the popular Comedy channels with their no of subscribers.

#KeywordNo of Subscribers
1jennamarbles
2,00,00,000
2good mythical morning
1,72,00,000
3failarmy
1,50,00,000
4lilly singh
1,48,00,000
5collegehumor
1,43,00,000
6people vs food
1,24,00,000
7all def
45,30,000
8jinx
16,80,000
9clifford owusu
4,31,000
10whatsupwoods
2,36,000

According to YouTube data as updated on 2nd September 2021, these are some of the popular Film & Entertainment channels with their no of subscribers.

#KeywordNo of Subscribers
1miranda sings
1,09,00,000
2buzzfeed multiplayer
99,00,000
3awesomenesstv
85,50,000
4clevver news
48,30,000
5mcjuggernuggets
41,10,000
6grace helbig
26,50,000
7button poetry
13,40,000
8hamilton evans
6,39,000
9eilemonty
6,31,000
10fyi television network
2,43,000
Also Read –

Tools you can use for Youtube keyword research

  • Keyword tool.io

With “Keyword Tool.io,” you can enter a query and select YouTube to find a particular keyword’s search volume and competition on youtube.

Let’s check out how many people are searching for “bts” globally. 

bts keywords

bts keywords and their search volume

  • Ahrefs

This tool gives you the data on how many searches a particular keyword gets on YouTube every month.

Taylor Swift keywords by ahref

So, these are some of the queries that people are looking for in YouTube in 2021, and the year has just started. 

Let me know in the comments section which of these queries you are looking for on YouTube.

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4 comments

Sarv Angad Singh February 17, 2021 - 10:05 am

Hi Anirban,
That’s a really brilliant idea to make a list of all the trending searches on YouTube for this year. It would help people a lot to figure out what really works in the market.

Reply
Infidigit February 18, 2021 - 9:19 am

Thank you, Sarv, for sharing your feedback with us. It’s helpful.

Reply
Corine Harris February 25, 2021 - 12:38 pm

It’s actually a great and useful piece of info. I’m happy that you just shared this useful info with us. Please stay informed like this. Thank you for sharing.

Reply
Infidigit March 13, 2021 - 6:17 am

Thank you, Corine, for sharing your feedback. Read our latest posts for more insights.

Reply

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