Do you know what people are searching for on YouTube in 2021?
YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference.
This brings us back to our opening query – what are people searching on YouTube in 2021? The answer is given below, beginning with trending searches from India.
Top 20 Most Searched Topics on YouTube in India
| # | Keyword | No of Searches |
|---|---|---|
| 1 | wwe | 7,64,000 |
| 2 | ashish chanchlani | 6,82,000 |
| 3 | punjabi songs | 6,69,000 |
| 4 | dynamo gaming | 6,32,000 |
| 5 | carryminati | 6,26,000 |
| 6 | pewdiepie | 6,18,000 |
| 7 | bb ki vines | 6,16,000 |
| 8 | t series | 5,44,000 |
| 9 | pubg | 5,12,000 |
| 10 | tom and jerry | 4,85,000 |
| 11 | emiway bantai | 4,81,000 |
| 12 | study iq | 4,78,000 |
| 13 | 5 minute crafts | 4,65,000 |
| 14 | amit bhadana | 4,06,000 |
| 15 | stand up comedy | 4,03,000 |
| 16 | mumbiker nikhil | 4,02,000 |
| 17 | bts | 2,70,000 |
| 18 | tik tok | 2,37,000 |
| 19 | free fire | 1,63,000 |
| 20 | baby shark | 95,000 |
Also read –
Let’s also discover what people are searching on Youtube in the US
Top 100 YouTube searches in the US
| # | Keyword | No of Searches |
|---|---|---|
| 1 | pewdiepie | 45,71,398 |
| 2 | asmr | 40,36,274 |
| 3 | music | 33,47,560 |
| 4 | markiplier | 29,69,267 |
| 5 | old town road | 25,01,430 |
| 6 | billie eilish | 23,55,459 |
| 7 | pewdiepie vs t series | 21,79,597 |
| 8 | fortnite | 20,10,834 |
| 9 | david dobrik | 20,06,263 |
| 10 | jacksepticeye | 19,56,498 |
| 11 | joe rogan | 19,22,619 |
| 12 | james charles | 18,52,057 |
| 13 | baby shark | 18,43,336 |
| 14 | bts | 16,48,962 |
| 15 | dantdm | 16,48,379 |
| 16 | snl | 15,69,452 |
| 17 | game grumps | 13,99,182 |
| 18 | cnn | 13,83,248 |
| 19 | wwe | 13,51,784 |
| 20 | lofi | 13,17,905 |
| 21 | minecraft | 12,94,920 |
| 22 | shane dawson | 12,18,344 |
| 23 | fox news | 11,94,207 |
| 24 | msnbc | 11,62,435 |
| 25 | mrbeast | 11,55,660 |
| 26 | fgteev | 11,32,139 |
| 27 | ssundee | 11,30,356 |
| 28 | lofi hip hop | 11,15,248 |
| 29 | t series | 11,06,948 |
| 30 | gacha life | 10,88,275 |
| 31 | stephen colbert | 10,71,076 |
| 32 | flamingo | 10,53,715 |
| 33 | ariana grande | 10,45,804 |
| 34 | nightcore | 99,2960 |
| 35 | songs | 94,5140 |
| 36 | jake paul | 938,932 |
| 37 | lazarbeam | 921,944 |
| 38 | tyt | 905,280 |
| 39 | eminem | 901,503 |
| 40 | taylor swift | 894,841 |
| 41 | post malone | 888,713 |
| 42 | vanossgaming | 888,357 |
| 43 | memes | 871,174 |
| 44 | jeffree star | 861,302 |
| 45 | trump | 853,570 |
| 46 | study music | 840,359 |
| 47 | cardi b | 833,307 |
| 48 | juice wrld | 809,349 |
| 49 | game of thrones | 807,388 |
| 50 | espn | 801,990 |
| 51 | unspeakable | 794,403 |
| 52 | john oliver | 784,305 |
| 53 | logan paul | 775,211 |
| 54 | nba youngboy | 770,299 |
| 55 | try not to laugh | 766,004 |
| 56 | blackpink | 761,919 |
| 57 | coryxkenshin | 759,131 |
| 58 | avengers endgame | 752,274 |
| 59 | roblox | 735,723 |
| 60 | andrew yang | 732,854 |
| 61 | dude perfect | 730,066 |
| 62 | last week tonight | 726,970 |
| 63 | peppa pig | 725,073 |
| 64 | mr beast | 715,461 |
| 65 | chad wild clay | 708,328 |
| 66 | dunkey | 706,010 |
| 67 | ufc | 699,040 |
| 68 | game theory | 693,334 |
| 69 | nfl | 688,779 |
| 70 | jre | 687,693 |
| 71 | buzzfeed unsolved | 682,198 |
| 72 | popularmmos | 679,442 |
| 73 | drake | 679,361 |
| 74 | borderlands 3 | 670,494 |
| 75 | ninja | 670,413 |
| 76 | colbert | 669,343 |
| 77 | sml | 662,973 |
| 78 | tik tok | 658,256 |
| 79 | itsfunneh | 652,226 |
| 80 | undisputed | 651,707 |
| 81 | ben shapiro | 650,475 |
| 82 | seth meyers | 650,378 |
| 83 | rachel maddow | 648,303 |
| 84 | projared | 641,203 |
| 85 | pokemon sword and shield | 640,846 |
| 86 | jeffy | 640,603 |
| 87 | trevor noah | 640,279 |
| 88 | critical role | 637,750 |
| 89 | trisha paytas | 636,567 |
| 90 | blippi | 634,897 |
| 91 | gmm | 623,242 |
| 92 | first take | 622,691 |
| 93 | nintendo | 620,470 |
| 94 | queen | 619,303 |
| 95 | sssniperwolf | 618,963 |
| 96 | ryans toy review | 611,976 |
| 97 | tati | 604,341 |
| 98 | funny videos | 601,083 |
| 99 | sis vs bro | 599,916 |
| 100 | jenna marbles | 598,684 |
As per Ahrefs, the top 100 list contains musicians and singers topping the charts this year as well. With over 2 Million searches Billie Eilish moved from #7 to #6 compared to the previous year.
Billie Eilish seems to be the most famous artist on the list, with over two million monthly searches. This song, “The Power,” which was released in April 2021, already garnered over 97M views
According to YouTube data, these are the top 10 most popular music channels.
| # | Keyword | No of Subscribers |
|---|---|---|
| 1 | justin bieber | 64,800,000 |
| 2 | ariana grande | 49,400,000 |
| 3 | eminem | 48,700,000 |
| 4 | katy perry | 41,300,000 |
| 5 | rihanna | 37,800,000 |
| 6 | bruno mars | 32,600,000 |
| 7 | wiz khalifa | 24,900,000 |
| 8 | nicki minaj | 23,200,000 |
| 9 | beyonce | 23,500,000 |
| 10 | chris brown | 22,000,000 |
Along with singers, people are also looking for YouTubers and gaming vloggers now. This becomes increasingly obvious in YouTube’s global search trends list.
This video from Fortnite showing German player of the Year Marco Reus joining the icon series squad proved very popular with over 1.1M monthly searches on YouTube.
According to YouTube data as updated on 1st September 2021, these are some of the popular gaming channels with their no of subscribers.
| # | Keyword | No of Subscribers |
|---|---|---|
| 1 | sssnipperwolf | 2,92,00,000 |
| 2 | ksi | 2,34,00,000 |
| 3 | popularmmos | 1,73,00,000 |
| 4 | stampylonghead | 1,03,00,000 |
| 5 | rooster teeth | 93,20,000 |
| 6 | anesongib | 23,00,000 |
| 7 | thejwittz | 15,80,000 |
| 8 | putther | 9,30,000 |
| 9 | ser winter | 5,98,000 |
| 10 | giancarlo parimango | 3,27,000 |
Let’s understand US statistics Comparison with Worldwide.
Top 100 YouTube searches worldwide
| # | Keyword | No of Searches |
|---|---|---|
| 1 | bts | 16,723,304 |
| 2 | pewdiepie | 16,495,659 |
| 3 | asmr | 14,655,088 |
| 4 | billie eilish | 13,801,247 |
| 5 | baby shark | 12,110,100 |
| 6 | old town road | 10,456,524 |
| 7 | music | 10,232,134 |
| 8 | badabun | 10,188,997 |
| 9 | blackpink | 9,580,131 |
| 10 | fortnite | 9,117,342 |
| 11 | minecraft | 8,540,800 |
| 12 | pewdiepie vs t series | 8,252,156 |
| 13 | peliculas completas en español | 8,223,530 |
| 14 | senorita | 8,203,240 |
| 15 | ariana grande | 7,599,148 |
| 16 | alan walker | 7,011,862 |
| 17 | tik tok | 6,918,634 |
| 18 | musica | 6,776,562 |
| 19 | wwe | 6,720,364 |
| 20 | calma | 6,570,493 |
| 21 | bad bunny | 6,462,239 |
| 22 | eminem | 6,454,801 |
| 23 | queen | 6,443,123 |
| 24 | ed sheeran | 6,098,093 |
| 25 | peppa pig | 6,011,992 |
| 26 | despacito | 5,694,159 |
| 27 | la rosa de guadalupe | 5,653,795 |
| 28 | taki taki | 5,437,988 |
| 29 | enes batur | 5,424,066 |
| 30 | michael jackson | 5,079,319 |
| 31 | songs | 5,040,082 |
| 32 | t series | 4,948,708 |
| 33 | maluma | 4,858,299 |
| 34 | bad guy | 4,806,490 |
| 35 | markiplier | 4,770,407 |
| 36 | taylor swift | 4,709,317 |
| 37 | ozuna | 4,665,643 |
| 38 | nightcore | 4,622,362 |
| 39 | paulo londra | 4,606,009 |
| 40 | karaoke | 4,542,724 |
| 41 | james charles | 4,530,707 |
| 42 | youtube | 4,472,373 |
| 43 | imagine dragons | 4,471,413 |
| 44 | dance monkey | 4,468,853 |
| 45 | twice | 4,388,230 |
| 46 | roblox | 4,383,944 |
| 47 | free fire | 4,368,431 |
| 48 | gacha life | 4,360,138 |
| 49 | post malone | 4,268,859 |
| 50 | justin bieber | 4,153,259 |
| 51 | felipe neto | 4,129,776 |
| 52 | bruno mars | 4,125,165 |
| 53 | 7 rings | 4,071,507 |
| 54 | china | 4,007,730 |
| 55 | doraemon | 3,919,814 |
| 56 | anuel | 3,895,705 |
| 57 | kill this love | 3,841,537 |
| 58 | jacksepticeye | 3,777,353 |
| 59 | maroon 5 | 3,771,017 |
| 60 | joe rogan | 3,763,617 |
| 61 | game of thrones | 3,762,771 |
| 62 | marshmello | 3,739,179 |
| 63 | linkin park | 3,735,715 |
| 64 | david dobrik | 3,707,115 |
| 65 | bohemian rhapsody | 3,702,925 |
| 66 | squeezie | 3,639,897 |
| 67 | lady gaga | 3,636,055 |
| 68 | aaj tak live | 3,576,911 |
| 69 | 5 minute crafts | 3,542,329 |
| 70 | cardi b | 3,541,762 |
| 71 | geo news live | 3,529,420 |
| 72 | музыка | 3,510,408 |
| 73 | selena gomez | 3,452,110 |
| 74 | coldplay | 3,438,660 |
| 75 | dantdm | 3,432,755 |
| 76 | lofi | 3,423,363 |
| 77 | anuel aa | 3,421,588 |
| 78 | rihanna | 3,399,253 |
| 79 | drake | 3,391,085 |
| 80 | dross | 3,388,714 |
| 81 | los polinesios | 3,378,828 |
| 82 | rap | 3,372,895 |
| 83 | shawn mendes | 3,303,856 |
| 84 | cocomelon | 3,286,720 |
| 85 | sia | 3,286,486 |
| 86 | song | 3,216,548 |
| 87 | slime | 3,215,921 |
| 88 | dua lipa | 3,215,514 |
| 89 | con calma | 3,209,614 |
| 90 | funny videos | 3,185,759 |
| 91 | mikecrack | 3,183,225 |
| 92 | vegetta777 | 3,150,688 |
| 93 | pubg | 3,052,130 |
| 94 | avengers endgame | 3,043,992 |
| 95 | movies | 3,041,954 |
| 96 | soolking | 3,039,784 |
| 97 | believer | 3,008,394 |
| 98 | gta 5 | 3,000,893 |
| 99 | romeo santos | 2,995,028 |
| 100 | katy perry | 2,993,646 |
Going by the list, “bts” and “pewdiepie” are still the most searched terms on YouTube this year as well. Along with BTS, people are also listening to Eminem, Ed Sheeran and Michael Jackson’s songs.
Seems like BTS has a huge fan following as it has over 16M monthly Searches and its one of the most search query on YouTube
Let’s check out this song by BTS, which has over 1.2 Billion views.
According to YouTube data as updated on 1st September 2021, these are some of the popular Tech channels with their no of subscribers.
| # | Keyword | No of Subscribers |
|---|---|---|
| 1 | unbox therapy | 1,81,00,000 |
| 2 | uravgconsumer | 31,20,000 |
| 3 | engadget | 12,50,000 |
| 4 | phonearene | 12,10,000 |
| 5 | derek banas | 11,40,000 |
| 6 | barnacules nerdgasm | 8,89,000 |
| 7 | the art of photography | 7,21,000 |
| 8 | roberto blake | 5,33,000 |
| 9 | droid life | 4,14,000 |
| 10 | david di franco | 1,77,000 |
According to YouTube data as updated on 1st September 2021, these are some of the popular Cooking & Health channels with their no of subscribers.
| # | Keyword | No of Subscribers |
|---|---|---|
| 1 | bon appetit | 58,30,000 |
| 2 | the food ranger | 52,40,000 |
| 3 | eater | 28,20,000 |
| 4 | vahchef vahrehvah | 24,10,000 |
| 5 | foodfood | 14,80,000 |
| 6 | nickos kitchen | 12,40,000 |
| 7 | just one cookbook | 8,01,000 |
| 8 | steph and adam | 5,71,000 |
| 9 | I heart recipes | 5,07,000 |
| 10 | cookwithapril | 3,19,000 |
According to YouTube data as updated on 2nd September 2021, these are some of the popular Beauty & Fashion channels with their no of subscribers.
| # | Keyword | No of Subscribers |
|---|---|---|
| 1 | alishamarie | 81,00,000 |
| 2 | meg deangelis | 47,50,000 |
| 3 | sarai jones | 34,90,000 |
| 4 | simplynessa15 | 25,50,000 |
| 5 | arden rose | 14,50,000 |
| 6 | gabriella | 8,51,000 |
| 7 | leah pripps | 7,11,000 |
| 8 | cambria joy | 6,19,000 |
| 9 | daina | 5,16,000 |
| 10 | tasmin dhaliwal | 2,68,000 |
According to YouTube data as updated on 2nd September 2021, these are some of the popular Comedy channels with their no of subscribers.
| # | Keyword | No of Subscribers |
|---|---|---|
| 1 | jennamarbles | 2,00,00,000 |
| 2 | good mythical morning | 1,72,00,000 |
| 3 | failarmy | 1,50,00,000 |
| 4 | lilly singh | 1,48,00,000 |
| 5 | collegehumor | 1,43,00,000 |
| 6 | people vs food | 1,24,00,000 |
| 7 | all def | 45,30,000 |
| 8 | jinx | 16,80,000 |
| 9 | clifford owusu | 4,31,000 |
| 10 | whatsupwoods | 2,36,000 |
According to YouTube data as updated on 2nd September 2021, these are some of the popular Film & Entertainment channels with their no of subscribers.
| # | Keyword | No of Subscribers |
|---|---|---|
| 1 | miranda sings | 1,09,00,000 |
| 2 | buzzfeed multiplayer | 99,00,000 |
| 3 | awesomenesstv | 85,50,000 |
| 4 | clevver news | 48,30,000 |
| 5 | mcjuggernuggets | 41,10,000 |
| 6 | grace helbig | 26,50,000 |
| 7 | button poetry | 13,40,000 |
| 8 | hamilton evans | 6,39,000 |
| 9 | eilemonty | 6,31,000 |
| 10 | fyi television network | 2,43,000 |
Also Read –
Tools you can use for Youtube keyword research
-
Keyword tool.io
With “Keyword Tool.io,” you can enter a query and select YouTube to find a particular keyword’s search volume and competition on youtube.
Let’s check out how many people are searching for “bts” globally.
-
Ahrefs
This tool gives you the data on how many searches a particular keyword gets on YouTube every month.
So, these are some of the queries that people are looking for in YouTube in 2021, and the year has just started.
Let me know in the comments section which of these queries you are looking for on YouTube.
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4 comments
Hi Anirban,
That’s a really brilliant idea to make a list of all the trending searches on YouTube for this year. It would help people a lot to figure out what really works in the market.
Thank you, Sarv, for sharing your feedback with us. It’s helpful.
It’s actually a great and useful piece of info. I’m happy that you just shared this useful info with us. Please stay informed like this. Thank you for sharing.
Thank you, Corine, for sharing your feedback. Read our latest posts for more insights.