Do you know what people are searching for on YouTube in 2021?
YouTube is the second largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for its topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference.
This brings us back to our opening query – what are people searching on YouTube in 2021? The answer is given below, beginning with trending searches from the USA.
Top 35 YouTube searches in the US
1. pewdiepie – 45,71,398
2. asmr – 40,36,274
3. music – 33,47,560
4. markiplier – 29,69,267
5. old town road – 25,01,430
6. billie eilish – 23,55,459
7. pewdiepie vs t series – 21,79,597
8. fortnite – 20,10,834
9. david dobrik – 20,06,263
10. jacksepticeye – 19,56,498
11. joe rogan – 19,22,619
12. james charles – 18,52,057
13. baby shark – 18,43,336
14. bts – 16,48,962
15. dantdm – 16,48,379
16. snl – 15,69,452
17. game grumps – 13,99,182
18. cnn – 13,83,248
19. wwe – 13,51,784
20. lofi – 13,17,905
21. minecraft – 12,94,920
22. shane dawson – 12,18,344
23. fox news – 11,94,207
24. msnbc – 11,62,435
25. mrbeast – 11,55,660
26. fgteev – 11,32,139
27. ssundee – 11,30,356
28. lofi hip hop – 11,15,248
29. t series – 11,06,948
30. gacha life – 10,88,275
31. stephen colbert – 10,71,076
32. flamingo – 10,53,715
33. ariana grande – 10,45,804
34. nightcore – 99,2960
35. songs – 94,5140
As per Ahrefs, the top 100 list contains musicians and singers topping the charts this year as well. With over 2 Million searches Billie Eilish moved from #7 to #6 compared to previous year. Along with singers, people are also looking for YouTubers and gaming vloggers now. This becomes increasingly obvious in YouTube’s global search trends list.
Also read –
Top 35 YouTube searches worldwide
1. bts – 16,723,304
2. pewdiepie – 16,495,659
3. asmr – 14,655,088
4. billie eilish – 13,801,247
5. baby shark – 12,110,100
6. old town road – 10,456,524
7. music – 10,232,134
8. badabun – 10,188,997
9. blackpink – 9,580,131
10. fortnite – 9,117,342
11. minecraft – 8,540,800
12. pewdiepie vs t series – 8,252,156
13. peliculas completas en español – 8,223,530
14. senorita – 8,203,240
15. ariana grande – 7,599,148
16. alan walker – 7,011,862
17. tik tok – 6,918,634
18. musica – 6,776,562
19. wwe – 6,720,364
20. calma – 6,570,493
21. bad bunny – 6,462,239
22. eminem – 6,454,801
23. queen – 6,443,123
24. ed sheeran – 6,098,093
25. peppa pig – 6,011,992
26. despacito – 5,694,159
27. la rosa de guadalupe – 5,653,795
28. taki taki – 5,437,988
29. enes batur – 5,424,066
30. michael jackson – 5,079,319
31. songs – 5,040,082
32. t series – 4,948,708
33. maluma – 4,858,299
34. bad guy – 4,806,490
35. markiplier – 4,770,407
Going by the list, “bts” and “pewdiepie” are still the most searched terms on YouTube this year as well. Along with BTS, people are also listening to Eminem, Ed Sheeran and Michael Jackson’s songs.
So, these are some of the queries that people are looking for in YouTube in 2021, and the year has just started.
Let me know in the comments section which of these queries you are looking for on YouTube.
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4 comments
Hi Anirban,
That’s a really brilliant idea to make a list of all the trending searches on YouTube for this year. It would help people a lot to figure out what really works in the market.
Thank you, Sarv, for sharing your feedback with us. It’s helpful.
It’s actually a great and useful piece of info. I’m happy that you just shared this useful info with us. Please stay informed like this. Thank you for sharing.
Thank you, Corine, for sharing your feedback. Read our latest posts for more insights.