6 Tips to Make Your Website SEO Friendly

SEO Friendly Website:

1. Use Responsive Design to Connect with all Device Users

In today’s digital age, you never know what device users might visit your website on. According to a recent report, over 54% of the searches in 2020 were done from smartphones. User responsive design is one of the most crucial elements of creating an SEO-friendly website design.

Responsive design adapts your website to all types of devices and fits in based on user searches. Whether they are opening it on a tablet or a laptop, users will be able to operate the most suitable version of your website. You want your users to stay on your website for as long as possible, as it sends a positive indication to Google about your website’s adaptiveness and UX.

Moreover, having a responsive design will also help you in attaining higher rankings on Google as the search engine would consider it relevant to the search intent of the users.

2. Include Targeted Keywords in Your Website Content

Creating unique and valuable content is one of the most important parts of any website. It helps your website in driving traffic and generating valuable leads. Website content boosts your domain authority and helps drive high-value leads based on relevant search terms.

Targeting relevant keywords in your domain is an absolute necessity to increase the visibility of your content. Targeted keywords help your website in ranking higher on SERPs for the relevant search queries/terms. Finding these targeted keywords requires comprehensive keyword research, which allows you to find high and low competition keywords in your domain.

The next step after finding targeted keywords is to choose the best format of content that fits your marketing goals. You can pick from multiple types of formats like infographics, videos, blogs, ebooks, etc. After choosing your preferred formats, it is time to create valuable content with the targeted keywords. ou would want to ensure that the content created is not only educational but also easy to understand for your target audience.

3. Optimize Header Tags

Header tags are perhaps the most important aspect of creating structured and recognizable content for search engines. Optimizing your header tags can prove to be very beneficial in making a website SEO-friendly. The headings which describe the beginning of a particular section in content should have a header tag.

While optimizing your headers, you must incorporate the most relevant keywords into them organically. For instance, the title of your content should have the primary keyword in it. You can use secondary, LSI, or even long-tail keywords in the smaller headings like H2 or even H5. This would help the crawlers in understanding how deep your content goes into the main topic, and the diversity it has.

4. Optimize Your Meta Descriptions to Boost Clicks

The first thing that you see whenever you put a search query on Google is the title of the result pages. What you see underneath it is a small description of the relevant information about the topic, giving you a sneak peek into what the content on the webpage has. This small sneak peek is the meta description of your webpage.

Let’s take an example. For the search query “how to build a gaming PC”, the meta description of the top-ranking result is “Ever wanted to build your own PC? We have a step-by-step guide & short tutorial videos you can use to build a gaming PC / streaming PC”

This meta description is precise and tells the users exactly what the webpage has. Before even clicking on the link, the user knows that they will find a step-by-step guide on building a gaming PC on the page.

5. Focus on Increasing the Readability of Your Content

There are many elements that go into creating an SEO-friendly design and it’s easy to forget about how the content itself looks. When performing SEO optimization, ensure that the readability of the content in each webpage is on point.

It really won’t bring you any value having unappealing content even if your website design is world-class. While the design’s job is to set the aesthetic impression, the content determines how the remaining impressions are. Google always prefers websites that fulfill the needs of the users and pleases them. This again factors into the whole user experience and significantly impacts your website’s SEO-friendliness.

Usually, seeing a long paragraph can intimidate the reader, and also can prove to be unreadable for users with a short attention span.  Try to break the content’s format down even further to increase its readability by using bullet lists, points, etc. This technique makes the information easily digestible and keeps the readers engaged

Another element you can incorporate to increase the readability of your content is infographics. Infographics are a great way of condensing complicated information and presenting it in a simple and digestible format for readers of all kinds. Choose the most fitting font for your content based on your website design and pick the most fitting font size.

6. Improve Page Load Time

This point was discussed previously but is worth bringing up again due to its high importance. Make sure that every way you can optimize your website’s loading speed is worked upon, and maintained. With an SEO audit you can find elements you need to work upon to reduce the load time as little as possible.

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Let’s explore how to make SEO friendly websites and the 6 most important characteristics of one:

Time to Make Your Website SEO-Friendly

Now that you know what goes into creating an SEO-friendly website, it’s time to put the work in and take your website to new heights. Since there are many elements that require intrinsic knowledge of the SEO industry, it is always good to have an expert partner like Infidigit to ensure that your website is as SEO-friendly as it can be.