Group Head – Content Strategy & Premium Link Building :

The Group Head– Content Strategy & Premium Link Building will own and scale Infidigit’s Content and PBL business unit with end-to-end accountability for revenue growth, profitability, delivery excellence, and capability development.

Responsibilities :

Business Growth & P&L Ownership

  • Own the P&L for Content and PBL business, driving revenue growth, profitability, and overall business performance.
  • Develop and execute strategies to grow the business across existing accounts, new clients, and new offerings. 
  • Partner with sales and solutions teams to develop compelling  proposals and solutions, improving win rate and deal value..
  • Identify and drive cross-sell and up-sell opportunities across enterprise accounts.
  • Build a strong pipeline and ensure sustainable growth of the business line.

Delivery, Margins & Operational Excellence

  • Own delivery performance, ensuring quality, timelines, productivity, and profitability across engagements. 
  • Maintain agreed gross delivery margins across Content and PBL engagements. 
  • Improve project scoping, estimation, resource planning, and effort utilisation to minimise variance. 
  • Optimise resource deployment, balancing utilisation, productivity, employee capacity, and workload. 
  • Drive operational discipline through effective use of Odoo system, including workflows, timesheets, billable tracking, and KPIs.

Client Leadership, Quality & Retention

  • Ensure consistently high-quality content and link-building outcomes that meet or exceed client expectations. 
  • Maintain a Client Satisfaction (CSAT) rating of 4.0+ across the business portfolio. .
  • Build strategic relationships with key enterprise clients, and act as a senior escalation point for content strategy, performance, and link acquisition. 
  • Proactively identify client concerns, risks, and opportunities and drive timely resolution.
  • Partner with clients to understand their business objectives and translate them into effective content and SEO strategies.
  • Drive client retention, account expansion, and long-term relationship value.

Premium Linkbuilding & External Ecosystem

  • Build and scale a high-quality network of authoritative publishers, websites, freelancers, and specialist agencies. 
  • Establish robust processes for evaluating publisher quality, domain authority, relevance, traffic, authenticity, and commercial viability. 
  • Optimise vendor commercials and cost structures while maintaining quality and scalability.
  • Continuously strengthen the PBL offering through new publisher relationships, innovative approaches, and improved processes.

Content Strategy & Innovation

  • Define and strengthen Infidigit’s enterprise content strategy and delivery capabilities.
  • Build scalable content frameworks covering content strategy, topical authority, SEO content architecture, editorial quality, and content performance.
  • Drive adoption of AI-enabled content workflows and tools while maintaining quality, originality, accuracy, and editorial standards.
  • Stay ahead of developments in AI search, Generative Engine Optimisation (GEO), search behaviour, and content marketing and translate these into new offerings and capabilities.
  • Continuously improve the Content and PBL propositions to differentiate Infidigit in the market.
  • Contribute to and actively participate in the development of the annual Business Operating Plan (AOP) for the Content business. 

People Leadership & Capability Building

  • Lead, mentor, and develop content strategists, writers, editors, outreach specialists, and managers. 
  • Establish clear goals, KRAs, performance expectations, and career paths for the team.
  • Drive capability development through quarterly training, knowledge-sharing sessions, coaching, and mentoring.
  • Build leadership depth and succession capability within the business unit. 
  • Maintain strong employee engagement and retention while ensuring the organisation can scale with business growth.

Candidate Profile & Requirements :

Experience:

  • Approximately 8-10 years of experience in Content, SEO, Digital Marketing, or Digital Agency environments. .
  • At least 3 years in a leadership role with responsibility for revenue, P&L, or business-unit performance.
  • Experience managing large enterprise clients and multi-disciplinary teams.

Domain Mastery:  

  • Strong understanding of SEO content strategy, content architecture, editorial operations, and premium link building.
  • Strong understanding of AI-enabled content creation, AI search, and emerging SEO/GEO practices.

Commercial Acumen: 

  • Demonstrated ability to grow revenue, improve margins, manage P&L, and build scalable business lines.
  • Strong proposal development, commercial negotiation, and client expansion capabilities along with driving operational efficiency.
  • Ability to identify and convert new business and cross-sell opportunities.

System Orientation & Analytics:

  • Comfortable working with ERP systems, dashboards, KPIs, utilisation, financial metrics, and operational data.
  • Strong analytical and data-driven approach to business and operational decision-making.

Salary :

Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role.

Apply Now:

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