SEO Company in Bangalore
Get Revenue Generating Organic Traffic

SEO Audit Process: Step-by-Step

• Technical SEO Audit
  Our team conducts a comprehensive technical SEO audit to enhance your website’s visibility and ranking. Using tools like Screaming Frog and Google Search Console, we identify and resolve crawl errors, indexing issues, XML sitemap problems, and robots.txt blocks. Additionally, we optimize your website’s structure, content, and code to improve search engine friendliness.
• On-Page SEO Audit
  We evaluate key on-page elements like title tags, meta descriptions, content relevance, and keyword usage. Broken links, oversized images, and missing alt text are identified and addressed. Internal linking and overall site navigation are improved to enhance user experience and search rankings.
• Site Speed Optimization
  Site speed is a critical ranking factor. Our experts focus on improving Core Web Vitals (LCP, FID, CLS) by compressing files, optimizing mobile usability, and minimizing CSS/JS issues. We ensure your website’s load time is under 3 seconds, improving both ranking and conversion rates.
• Off-Page SEO Audit
  We assess your backlink profile to remove spammy links and improve link quality. Additionally, we ensure your Google My Business listings are consistent and accurate, focusing on NAP (Name, Address, Phone) consistency.
• Business-Specific SEO
  For businesses targeting local and international markets, we optimize hreflang tags, local content, and SSL or mixed-content issues to ensure proper indexing across regions.
• Comprehensive Reporting
  Following the audit, we provide a detailed, data-driven report highlighting actionable insights to improve your site’s performance. This includes bounce rate analysis, user time spent on-site, and strategies to improve UI/UX for better engagement.

• Define Objectives & Audience
  We start by identifying keywords that align with your business goals and audience intent. Tools like Google Keyword Planner, SEMrush, and Ahrefs are used to uncover high-traffic keywords relevant to your market.
• Competitive Keyword Analysis
  Through a detailed content gap analysis, we evaluate the keywords and content your competitors are ranking for. This helps us reverse-engineer successful strategies and uncover gaps to position your website ahead of the competition.
• Analyze Keyword Metrics
  Key metrics such as search volume, keyword difficulty, competition, CPC, and trends are assessed to identify opportunities that offer maximum ROI.
• Identify Keyword Types
  A strategic blend of short-tail, long-tail, branded, and competitor keywords is incorporated to target both broad and niche audiences effectively.
• Group by Intent
  Keywords are categorized into informational (knowledge-seeking), navigational (brand-specific), and transactional (action-oriented) to engage users at every stage of their journey.
• Map Keywords to Content
  We optimize your existing content and create new pages targeting high-value keywords. This ensures your content remains relevant, unique, and aligned with audience search behavior.
• Monitor & Refine
  Using tools like Infigrowth Rank Tracking, we continuously monitor keyword performance and refine strategies based on search engine updates and evolving market trends.

• Keyword Integration
  We identify primary and secondary keywords for each page and seamlessly integrate them into title tags, meta descriptions, H1 tags, and subheadings. This ensures natural readability and alignment with user intent.
• Content Optimization
  Our content strategy follows E-E-A-T guidelines to create engaging, high-quality, and relevant content. This includes short paragraphs, bullet points, and optimized media like images to enhance user experience and search rankings.
• Meta Tags and Schema Markup
  We ensure each page has unique and optimized meta titles and descriptions to improve visibility. Implementing structured data like FAQ or product schema helps enhance search results with rich snippets, increasing click-through rates.
• URL Structure
  We create clean, concise, and keyword-optimized URLs. Using hyphens to separate words and avoiding unnecessary parameters ensures better readability and indexing by search engines.
• Internal Linking
  By incorporating keyword-rich anchor text, we guide visitors to relevant pages, improving navigation, user engagement, and link equity across the website.
• Image Optimization
  We optimize images for faster loading by compressing file sizes, using descriptive file names, and adding keyword-rich alt text. This improves performance, accessibility, and search engine visibility.
• Duplicate Content Check
  Our team ensures there’s no duplicate or plagiarized content across the site. Each page is unique, informative, and designed to enhance user engagement.
• Local SEO
  For businesses targeting specific regions, we implement local SEO strategies by optimizing content and metadata for local search intent, making it easier for nearby customers to find your brand.

• Keyword Research and Placement
  We optimize content for engagement and SEO by strategically placing keywords in titles, headings, and throughout the text while avoiding overstuffing and maintaining a natural flow.
• Content Relevance and Quality
  We focus on creating content that meets user intent and adheres to E-E-A-T (Expertise, Authoritativeness, Trustworthiness) principles, using actionable insights, statistics, and examples to add value.
• Structure and Readability
  We use clear headings (H2, H3, H4), short paragraphs (2-3 sentences), and bullet points to improve readability. We also update content regularly with fresh data and remove outdated or low-performing information.
• Optimize for Featured Snippets and Voice Search
  We structure content to target featured snippets by answering common questions with bullet points and tables, and optimize for voice search using conversational, long-tail keywords.
• Performance Monitoring
  We track keyword rankings and traffic using Google Search Console and Infigrowth, and monitor metrics like bounce rate, time on page, and social shares to assess content performance.

• Identify High-Value Pages
  Using tools like Google Analytics and SEMrush, we identify high-value pages such as product, category, or service pages. These pages are grouped into topic clusters, ensuring better user engagement and search engine visibility.
• Add Contextual Links
  Our team uses descriptive, keyword-rich anchor text instead of generic terms like “click here.” Internal links are naturally embedded within the content where they add value, with an optimal limit of 2–5 links per 1,000 words to maintain a clean structure.
• Maintain a Logical Linking Structure
  We design an intuitive website layout that ensures internal links guide users seamlessly from less important pages to higher-priority ones. This not only improves user experience but also helps search engine crawlers navigate your site effectively.
• Improve Navigation
  A clear and hierarchical navigation structure is created to organize content based on its importance. This allows users to browse the entire website smoothly, leading to increased traffic, better user engagement, and improved revenue.
• Site Review and Optimization
  Our experts conduct regular site reviews to identify gaps in internal linking and ensure the structure aligns with both user needs and SEO best practices.

• Build High-Quality Backlinks
  Our team focuses on creating a strong backlink profile by eliminating irrelevant or low-quality links and securing high-quality backlinks from authoritative websites. We use strategies such as expert guest posting, collaborations with bloggers and influencers, and participation in Q&A forums to enhance your website’s credibility and rankings.
• Leverage Influencer Activities
  To boost search rankings, we collaborate with influencers and domain experts to amplify your content’s reach. These activities improve brand authority and contribute to organic backlink generation.
• Promote Shareable Content
  We create shareable assets like infographics, case studies, and research papers, promoting them through email outreach and social media campaigns to attract organic backlinks and improve visibility.
• Social Media Engagement
  We utilize platforms like LinkedIn, Twitter, and Facebook to amplify content reach. By engaging in online communities such as Quora and Reddit, we build credibility, drive traffic, and enhance brand awareness.
• User-Generated Content
  Encouraging reviews, testimonials, and social shares further strengthens your website’s off-page SEO. Positive user-generated content not only increases trust but also contributes to improved search engine performance.

• Crawlability & Indexing
  We ensure your website is easily crawled and indexed by search engines using tools like Google Search Console to resolve issues such as blocked pages and improve overall SEO performance.
• Website Usability and Accessibility
  We focus on improving website usability, making sure your site is easy to navigate. A well-optimized website enhances user experience, leading to longer engagement and lower bounce rates. Additionally, we ensure that your website is accessible to users with disabilities, contributing to a more inclusive experience for all visitors.
• Site Speed Improvements
  Our team implements strategies to improve page load speed, such as compressing images, reducing server response time, and using caching to ensure fast loading times. Faster pages not only provide a better user experience but also positively impact search engine rankings.
• Mobile Optimization
  We ensure your website is mobile-friendly, offering a responsive design and fast load times on all devices, ensuring a seamless experience for mobile users.
• XML Sitemap Optimization
  To help search engines understand your site structure, we keep your XML sitemap up to date and submit it to search engines for better indexing.
• Fixing Site Errors
  We identify and fix issues like 404 errors, broken links, and redirect loops to ensure smooth navigation, improve SEO performance, and reduce user frustration.
• Structured Data Implementation
  We use schema markup to help search engines better understand your content, allowing it to be displayed with rich snippets in search results.

• Traffic and Engagement Metrics
  We provide detailed reports on organic traffic, including metrics like sessions, users, page views, and impressions. By analyzing bounce rates, session duration, and pages per session, we ensure your website attracts the right audience and caters to their needs effectively.
• Keyword Performance
  Our reports track changes in keyword rankings and click-through rates (CTR), helping to identify areas for improvement and boost visibility for your target keywords.
• Technical SEO Insights
  We offer insights into key technical SEO improvements, such as crawl error fixes, site speed optimizations, and other technical updates, helping to ensure your website is search engine-friendly and continues to perform well.
• Content Performance
  We identify your website’s top-performing pages that generate the most traffic, leads, and conversions. This ensures these pages are regularly updated and optimized to maintain their high performance.
• Goals and Conversions
  Our reporting also tracks goal completions such as leads, sales, and revenue, helping to understand how organic search contributes to overall conversions and aligning SEO efforts with your business objectives.
• Visual Dashboards and Trends
  We provide visual dashboards with line graphs, bar charts, and pie charts to help you easily track trends in traffic sources, keyword rankings, and other important SEO metrics.
• Recommendations and Action Plan
  After analyzing performance, we provide actionable recommendations such as content updates, keyword targeting, and backlink strategies, along with a clear roadmap for future optimizations to align with your business goals.