SEO Audit Services That Maximize Business Growth & Revenue

Driving Growth for Mid-Market & Enterprise Ecommerce Brands
- 3.1B+ Organic Sessions
- 135+ Case Studies
- 39M+ Leads Generated
- 100+ Awards Won
Clients
We are trusted partners for brands to achieve organic success
BENEFITS
How SEO Audit Services Benefit Your Business?
Generate Leads
Bring more qualified leads through technical fixes and keyword research.
Increase Sales
Boost sales by fixing slow-loading pages, improving product pages, and ensuring quicker checkouts.
Higher Organic Rankings
Get higher organic search rankings by finding and fixing technical errors and with strong website structure updates.
Grow ROI
SEO audit boosts ROI by spending on fixes that bring real traffic.
Boost Brand Visibility
Enhance brand visibility with higher organic search rankings and credibility with consumers.
Improve Engagement
Get better engagement with a mobile-friendly, optimised and organised site, while lowering bounce rates.
Challenges
What's Holding Back Your Website's SEO Performance?
"Why are my SEO efforts not improving rankings, traffic, or leads?"
You need the right SEO audit services to improve your rankings, traffic, or leads. SEO will take some time to grow, although you may be making the mistake of targeting hard-to-win keywords. You may also be neglecting user intent or have poor website/domain authority. A keyword audit is necessary (along with changes), while your pages should be in sync with user intent. Thin/low-quality pages need fixing, while clearer conversion pathways for converting traffic into leads are also necessary.
"Which technical issues are stopping Google from crawling or indexing my pages?"
The right audit-based SEO services stop this problem. Many technical issues may stop Google from indexing/crawling your pages. Your robots.txt file needs a check to ensure that you are not blocking key pages. Check the XML sitemap, while ensuring it includes clean and canonical URLs only. Use Google Search Console to uncover hidden no-index tags on live pages. Broken links, redirect loops wasting crawl budgets. Bots can also be hampered by server errors and slow response times. Strategic cleaning of site architecture also helps bots to conveniently discover, crawl and index every page you publish.
"Why are my important pages not ranking despite having content?"
SEO audit services are crucial to identify and fix the problem. Search engines will find duplicate content or weak signals, and good content won’t be enough. If there are several pages that target the same keyword, they will compete with each other. It’s called keyword cannibalisation. Canonical tags help to point to the main page while ensuring your content is more valuable than the top competitors. Google will not rank thin content that simply repeats basic details. Include original data, clear depth and expert insights, and use on-page elements that clearly signal topics to search engines. If information is not current, it must be updated and weak sections must be expanded to fully satisfy user requirements.
"Is my site speed, mobile usability, or Core Web Vitals affecting performance?"
Yes, they may be affecting your performance; you should use SEO audit services to check these aspects carefully. Slow loading times frustrate visitors and make them bounce instantly. Core Web Vitals measure loading performance, interactivity, and visual stability. Poor mobile device scores negatively affect your rankings (since Google uses mobile-first indexing). Compress heavy images and clean up heavy code scripts, while upgrading the hosting server. Test pages regularly with performance tools, while ensuring that font sizes, layouts, and tap targets work smoothly on smaller screens.
"Are my titles, headings, content, and internal links aligned with search intent?"
Content should match what audiences are looking for whenever they type queries. Your title tags and H1 headings should clearly mention the page topic. Structured sub-headings with H2/H3 tags should enhance readability, while the user’s primary query should be answered instantly before adding more details. A smart internal linking strategy is necessary, while connecting related pages with descriptive anchor text. It will distribute authority throughout the site, while helping bots understand context better. Fluff removal, updating old details, and matching content formats (lists, guides, product pages, etc.) that work best are other solutions.
"Is my backlink profile helping my authority or damaging my rankings?"
SEO audit will help you to deeply investigate your backlink profile to understand if it boosts your authority or harms your rankings. Links from authoritative websites will be votes of confidence. A healthy profile will have natural links from relevant and trusted industry sites. Toxic, spammy or paid link schemes can lead to algorithmic penalties or other problems. You need to audit your inbound links with search tools and steer clear of low-quality links if you see sudden spam attacks. Other solutions include new link-building through guest posting, shareable resources or digital PR. In this case, focus more on quality as one authoritative link will be better than several directory spam links for establishing credibility and improving keyword rankings.
"Are my analytics, GA4 events, and conversion tracking showing the right SEO data?"
Poor data may lead to poor decision-making. If your Google Analytics 4 setup does not track important events, you won’t be able to understand what specific pages create real business value. You should have proper tracking for your form submissions, conversion goals and button clicks. Take out internal traffic from your company so your reports stay clean. Link Google Search Console to the analytics platform to see the complete impression and keyword metrics. Ensure that tracking codes fire on each page without errors. Clean data reveals real user behavior, identifying content that pulls in high-value traffic and pages requiring instant content expansion or immediate optimisation.
"Is my website ready for AI Overviews, rich results, and answer-led search?"
With search engines, AI (artificial intelligence) now mainly summarises answers directly on results pages. To get this done, SEO audit services help analyse and structure content strategically for clarity or readability. Answer the question. Use bulleted lists, short definitions, and clear tables. Use schema markup (FAQ, Product, Article, etc.) so search bots can easily understand your content. Build entity trust by searching for authoritative, expert-driven writing. If you have good, well-structured and optimised content AI tools are more likely to use/reference/recommend you as a primary source.
Why US
Why Choose Infidigit as Your SEO Audit Service Provider?
AI-Driven SEO with InfiGrowth
InfiGrowth is our proprietary software application that leverages AI and best-in-class automation to diagnose technical SEO issues, assess search potential, and identify performance patterns more quickly and accurately. Offering technical audit services, content optimisation and comprehensive site health audits, InfiGrowth assists enterprises in better targeting, visibility, and engagement via smarter and data-driven decision-making for long-term organic growth and scalable search performance.
Recognised for Industry Excellence
Our awards and accolades strengthened our credibility as an expert in technical SEO, content strategy, performance optimisation and digital growth. More businesses view us as a trusted SEO company capable of offering scalable, high-quality optimisation services that support evolving search engine needs and business goals.
Supported by 180+ SEO Experts
Our 180+ team of SEO experts is skilled in technical SEO, analytics, content strategy, authority building, and YouTube optimisation. This teamwork structure enables us to provide end-to-end SEO audit services with accuracy and scalability. We help businesses identify development opportunities, break technical limitations, increase long-term search visibility through performance-based implementation, and integrate specialised knowledge.
Performance-Driven Strategy
Our performance data, user behaviour analysis and shifting search trends all support all of our SEO suggestions. Our strategies seek to identify technical impediments, enhance the signal of engagement, and amplify organic presence through measurable optimisation. Our focus on practical insights rather than generic advice is to help companies develop scalable SEO architectures that directly improve rankings, increase traffic quality, and increase revenue.
Proven Success Across Various Projects
Infidigit has delivered quantifiable SEO benefits across fields such as ecommerce, enterprise, SaaS, healthcare, education, and local SEO business. Due to our experience, we are able to tailor audit plans to any kind of business models, competitiveness and search environment. Having a combination of technical expertise and strategic optimisation, we have constantly helped businesses to gain more visibility, break ranking limits and attain sustainable organic growth.
Clear and Transparent Reporting
Our SEO audit process revolves around transparency. Our reports are comprehensive and accessible to all, covering technical findings, optimisation priorities, keyword visibility, crawlability issues, and performance insights. In addition to data representation, we clarify the business impact of each recommendation, so that clients know how technical solutions help to achieve higher rankings, improved engagement, and unlimited opportunities for organic growth.
Case studies
We create success stories like these for your brand
Myntra Records 270% Revenue Growth in the Kids’ Category via SEO
Objective
To scale revenue, #1 rankings, and organic traffic in the Kids’ category and establish market leadership.
Challenges
– 51% crawl budget wasted on irrelevant URLs
– Slow page speed impacting UX & conversions
– No schema implementation & content gaps
Solutions
– Log file analysis to optimise crawl budget & indexing
– FAQ, video, breadcrumb & rating schema for higher CTR
– Page speed optimisation, contextual linking & keyword-focused landing pages
Results
270%
Revenue Growth – Kids’ Category
273.87%
Increase in #1 Keyword Rankings
201%
Growth in Organic Sessions
How Infidigit Helped Mochi Shoes Boost Non-Brand Rankings by 47.78%
Objective
To push high-potential category & non-brand keywords from Page 2 to Page 1 using strategic content SEO.
Challenges
– Oversaturated footwear e-commerce market
– Keywords stuck between Page 1 & 2
– Need for differentiation via content optimisation
Solutions
– AI-driven content optimisation inspired by top-ranking competitors
– SEO-focused footer content expansion with intent-aligned keywords
– Refined titles & meta descriptions for higher visibility & CTR
Results
47.78%
SERP Position Improved in Non brand clicks
49.04%
Increase in Clicks –
Men’s Category
44.30%
Increase in Clicks –
Women’s Category
How Infidigit Boosted HDFC Life Term Insurance Non-Brand Clicks by 132%
Objective
To increase non-brand clicks by 100% and grow term insurance leads by 30%.
Challenges
– Competitive insurance SERPs
– Need for highly qualified, conversion-ready traffic
– Strengthening topical authority in term insurance
Solutions
– Competitive gap analysis with Hub & Spoke content strategy
– Programmatic SEO with EEAT-driven content enhancement
– Technical optimisation, A/B testing & high-authority backlink building
Results
132%
Increase in Non-Brand Clicks
188%
Growth in Non-Brand Impressions
39%
Increase in Term Insurance Leads
How Flipkart Seller Hub Achieved 22x Surge in Business Leads
Objective
To reduce paid media dependency and scale organic growth by increasing non-brand clicks, improving top 10 rankings, and building a seller-focused information hub to drive qualified business leads.
Challenges
– Heavy reliance on paid campaigns
– Intense competition for non-brand keywords
– Low organic visibility for seller-intent queries
Solutions
– In-depth keyword research and content gap analysis
– Creation of pillar pages and structured content clusters
– SEO-optimized seller-focused content development
Results
22x
Growth in Business Leads
91.67%
Reduction in Cost Per Click
12x
Improvement in Non-Brand Rankings
Dun & Bradstreet Boosts 176% Qualified Organic Leads with CRO & SEO
Objective
Increase qualified organic leads, improve conversion rates, and significantly reduce organic CPL through technical optimization, UX enhancement, and intent-driven SEO.
Challenges
– High traffic but low organic conversion rates
– Elevated CPL exceeding 600+ per lead
– Technical, UX, and user journey friction points
Solutions
– Implemented user-centric UX and form optimization
– Strengthened technical performance and mobile experience
– Targeted high-intent SEO with deep behavioral analytics
Results
176%
Increased in Qualified Organic Leads
64%
Reduction in Optimized Organic CPL
95%
Increase in Organic Lead Goals (Desktop)
Kotak Life Sees 216% Growth in ULIP Clicks & 148% More Leads via SEO
Objective
Strengthen organic visibility for the ULIP category by improving rankings, increasing non-brand traffic, and driving higher-quality leads through strategic SEO interventions.
Challenges
– Content indexing issues limiting search visibility
– Poor keyword rankings impacting discoverability
– Unoptimized on-page and technical SEO elements
Solutions
– Implemented crawling, indexation, and technical SEO fixes
– Deployed Hub & Spoke content strategy with contextual internal linking
– Executed content refresh, A/B testing, and 6R optimization framework
Results
2x
Increase in ULIP clicks
160%
Growth in top 10 keyword rankings
148%
Rise in organic ULIP leads
Standard
Elevate your website to
achieve higher visibility
- Technical Audit - Full website
- Site SEO strategy included
- Full Audit Report
- Receive report in 45 Days
SEO Process
Our Comprehensive SEO Audit Process
1. SEO Discovery and Baseline Review
Our SEO audit services start with a thorough discovery and baseline review process. Be it enterprise or ecommerce SEO services, we map your business and website goals, understanding your model, present SEO performance and traffic trends. We also look at known rankings issues and important pages. Review of your Google Search Console, GA4, traffic sources, current rankings, past SEO changes and conversions. We also report on any known ranking or technical issues, while building a clear measurement framework to evaluate future optimisation success. We document everything in a central report, laying the groundwork for ROI tracking and prioritising content/technical fixes.
2. Competitor and Keyword Gap Audit
Our SEO audit services now conduct an extensive competitor and keyword gap audit. We compare your website with your leading competitors. The goal is to identify content gaps, backlink differences, keyword gaps, ranking opportunities, and weaknesses in terms of SERPs. We look at the keywords that your rivals are ranking for, but your website does not, particularly for pages that may bring in more qualified traffic, higher sales and better leads. We also assess content depth, format choices and user intent alignment. We unearth link acquisition opportunities with our link building services and evaluate featured snippets, local packs and knowledge panels that your rivals hold.
3. Crawlability, Indexation and Site Architecture Audit
We closely look at crawlability, indexation, and site architecture audit. The goal is to check whether search engines can suitably index, crawl, or understand your key pages. We look at things such as URL hierarchies, site structure, sitemap, internal linking, crawl errors, robots.txt, broken pages, orphan pages, redirect issues, and navigation issues. We look at broken links and we look at HTTP status codes. We look at internal link paths too. Other tasks include investigating report distribution of link equity, navigation depth and index coverage in search consoles. We fix structured hindrances/blocks to make search bots process/index your site better.
4. Technical Performance and Mobile Audit
Our SEO audit company now looks at technical performance and mobile audits for your website/brand. We use our multi-dimensional expertise in local SEO services and web development services to perform a comprehensive assessment of website loading speeds and Core Web Vitals metrics like LCP (Largest Contentful Paint), Interaction to Next Paint and Cumulative Layout Shift. We also test page performance across desktop and mobile devices, as well as checking server response times, CDN (content delivery network) configurations, hosting reliability, code efficiency (minimising heavy CSS and JavaScript execution times) and unused DOM elements. performance issues affect rankings and user performance, it is important to fix performance problems quickly.
5. On-Page, Content and Media Audit
We tap our specialisations in content writing services and on-page SEO services to get you the fixes you need. We check and refine your content quality, on-page approach, videos and images, along with title tags, meta descriptions, page copy, headings, keyword alignment, internal links, image alt text and video optimisation. We also look at content relevance/helpfulness, along with FAQs and identification of thin or duplicate content. The end goal is logically structured content with proper depth and internal anchor text patterns, along with optimised elements overall. We also enrich weak sections, boost readability and update outdated text.
6. Structured Data, Rich Results and AI/AEO Readiness Audit
Our SEO audit agency will now take up structured data, rich results and your readiness in the AI/AEO (answer engine optimisation) space. Our content marketing services also come into play, where we check your schema markup and rich result eligibility. We execute and validate JSON-LD schema markup across relevant page types, while working on FAQ structure, entity clarity, direct answers, topical depth and answer-friendly content. This helps your site perform better in AI Overviews, rich snippets, answer-led searches and ChatGPT, Perplexity or Gemini recommendations/answers. We strategically optimise content for AEO and generative AI discovery platforms, helping AI crawlers parse and synthesise your content without hurdles.
7. Backlink, Local and Off-Page Authority Audit
As part of our website audit service, we also look into your backlinks, along with local and off-page authority audits. We review your external web reputation, backlink profiles, link quality, anchor text balance and referral domains. We track your unlinked brand mentions while converting them into direct links. We also look at local citations, reviews, listings and local visibility signals, along with local trust signals. We also optimise your GBP (Google Business Profile) and ensure NAP (name, address and phone number) consistency. Our tasks also cover reviews and ratings, along with map pack rankings, fixing wrong listings, building new local links and more.
8. Analytics, CRO and Priority Action Roadmap
Get into analytics, conversion rate optimisation (CRO) and building the priority action roadmap with Infidigit. We review GA4 events, lead tracking, ecommerce tracking, landing page problems, conversion pathways, UX/CRO gaps and pages that are underperforming. The end goal is creating a priority-wise blueprint that explains what needs a solution first, what can wait for later, and the impact of each solution/fix. This converts valuable data insights into clear action plans. We find where visitors drop off, boost user experience, and group tasks by effort/impact level. What you get is a clear action plan to boost conversions, grow organic search results, and fix pressing issues.
Testimonials
Our clients talk about their transformative growth journeys with us.
SEo Growth
How Infidigit’s SEO Audit Services Turn Website Issues Into Growth Opportunities
The SEO audit cost and investment will always be worth it, since it will help businesses shift from only guesswork to clear action plans. This happens through identifying issues that impact your rankings, traffic, conversions, revenues, and leads. It will help you get priority-based recommendations, including quick and medium-stage wins, along with long-term optimisation priorities. Other aspects include Google Analytics 4 (GA4) tracking checks, CRO gaps, AI and AEO readiness, ecommerce or local website problems and clear blueprints that teams can use to implement solutions/fixes to various problems.
At Infidigit, what we do is eliminate any guesswork by giving you data-centric execution. We evaluate innumerable checkpoints that reveal several hurdles affecting your vital factors like conversions, revenues, traffic, leads, etc. It will convert underperforming digital assets into growth drivers through proper attribution, future-proof optimisation, and priority scheduling. What we do is pinpoint the specific gaps that are hurting your performance instead of wasting time on trial-and-error methods. We also turn your attention to high-value pathways that boost your sales and conversion-specific metrics. We also verify that Google Analytics 4 is accurately tracking your key user interactions, while correcting any broken goal setups. This will help your marketing teams track true lead generation. We eliminate data blind spots that are impacting your ROI calculations for campaigns and bridge CRO gaps too.
This is done by finding friction points where interested people may leave before conversions, enabling us to facilitate call to action alignment by recomposing page layouts. It enhances micro-conversions and visitor engagement. Among other things, we also fix product facet, inventory display, and filter problems that could water down your category authority. At the same time we also optimise on location data and proximity signals to successfully capture high intent or near me traffic.
One of our core focus areas as part of website SEO audit services is AI and answer engine optimisation (AEO) readiness. We conduct LLM audits, evaluating how AI platforms and generative engines may parse and reference your brand entities. We also look at machine readability, finding entity recognition gaps and resolving topical formatting errors. This makes your brand appear prominently in AI search summaries. So, what we generate is a ranking of the fixes/technical solutions based on effort versus revenue potential. We also deliver sequential implementation-based milestones for writers, developers, designers, and other members of the team.
solutions
Explore Our Comprehensive Suite of Digital Growth Solutions
SEO
Improve search visibility for steady growth
LLM SEO
Optimize for AI search visibility
AI SEO
Smarter SEO with AI insights
E-commerce SEO
Boost product visibility and sales
CRO
Increase conversions from existing traffic
SEO Audit
Get found in local searches
Local SEO
Get found in local searches
Small Business SEO
SEO that helps small businesses grow faster
Enterprise SEO
Scale SEO across large websites
ASO
Increase app visibility and install growth
Website Development
Build fast, scalable websites for growth
Content Writing
Drive organic growth with strategic content
The team is very proactive and adheres to the timeline, while also, the team members have a never say no attitude. It has been a good collaboration so far.

Supriya Layek
Manager: Digital Marketing - Myntra
What our SEO Audit Package includes
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Standard Get Proposal |
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Content Audit |
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Hidden content check |
Hidden content detection and removal enhance user experience and search engine visibility. |
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Identifying “thin” pages |
Identification and addressing of thin or low-quality content ensure value for users and search engines. |
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Identifying duplicated pages |
Resolution of duplicate content issues boosts visibility of unique and relevant content while avoiding penalties. |
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Indentifying under-optimized landing pages |
Identification of pages lacking keyword optimization, meta tags, and on-page elements, along with improvement suggestions. |
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Indentifying pages with low click through rates |
Suggestions for optimizing low CTR pages to attract organic traffic and enhance visibility. |
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Robots.txt Configuration Audit |
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Robots.txt file check |
Proper configuration of robots.txt enables search engines to crawl and index desired pages on your website. |
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Checking XML sitemap declaration in Robots.txt |
Declaration of XML sitemap in robots.txt ensures seamless website crawling and indexing by search engines. |
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Identifying Errors in robots.txt file |
Effective control of search engine access by identifying and resolving errors in the robots.txt file. |
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Identifying pages that should be blocked using robots.txt |
Identification and resolution of errors or syntax issues in the robots.txt file for better search engine control. |
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Checking whether robots.txt file is uploaded in the correct directory |
Uploading the file to the correct server location allows search engines to access and follow its instructions. |
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Checking whether records are grouped improperly |
Reviewing and categorizing records to provide clear instructions for search engine bots. |
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Auditing & Recommending relevant Wildcards |
Assessing wildcard directives and recommending optimal usage to regulate specific areas of the website. |
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Differentiate pages that require noindex tag/ should be blocked in robots.txt |
Identification of 'noindex' pages and blocking them in robots.txt if necessary to safeguard against search engine crawling. |
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XML & HTML Sitemap Audit |
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Sitemap.xml check |
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Checking whether XML Sitemap is submitted to Google or Bing |
Submission of XML sitemap to Google and Bing ensures indexing and visibility of website pages. |
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Identifying Errors in XML sitemap |
Identification and rectification of errors or issues within the XML sitemap that may hinder search engine crawling and indexing. |
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Finding non-200 pages in sitemap |
Detection of non-200 status code pages in the XML sitemap reveals concerns related to crawlability and accessibility. |
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Finding non-canonical URLs in sitemap |
Uncovering non-canonical URLs in the XML sitemap helps prevent duplicate content indexing. |
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Finding PPC pages in sitemap |
Exclusion of PPC landing pages from the XML sitemap improves indexing and relevancy. |
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Checking XML Sitemap size |
Evaluation of the size of the XML sitemap to ensure compliance with search engine guidelines and optimize crawling efficiency. |
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Checking whether blocked pages are declared in sitemap |
Ensuring an accurate XML sitemap to prevent indexing of sensitive or unnecessary content. |
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Checking whether orphaned pages are declared in sitemap |
Discovery of orphaned pages in the XML sitemap ensures their inclusion by search engines, identifying pages not linked from others. |
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Recommendation for Specialty Sitemaps |
Enhancement of content visibility through specialized sitemaps, such as video and image sitemaps, along with indexing suggestions. |
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Recommending categorized structure for XML Sitemap |
Optimization of XML sitemap with structured categorization for better organization and management. |
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Structured Data/Schema Markup Audit |
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Checking existing Structured Data on pages (JSON-LD, Microdata & RDFa) |
The presence and accuracy of structured data markup (such as JSON-LD, Microdata, and RDFa) on your website's pages can be assessed to enhance search engine understanding. |
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Identifying errors in Structured Data |
Errors in the implementation of structured data can be identified and fixed to ensure error-free schema markup. |
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Structured markup isn’t resulting in rich snippets |
The impact of structured data on search results can be evaluated, and recommendations for improvement can be provided. |
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Identifying pages that require structured data |
Pages or content that can benefit from structured data implementation can be identified, resulting in enhanced search engine visibility. |
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Recommending Schemas that need to be added on pages |
Recommendations can be made regarding schemas and structured data to improve search engine comprehension of your pages. |
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Image/Video SEO Audit |
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Collating list of large images |
Identifying and compiling a list of large images can help optimize website performance. |
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Finding images with no or irrelevant ALT text |
Optimizing images by providing ALT text or updating irrelevant ALT text improves search engine understanding. |
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Image sitemap check |
Ensuring the completeness and accuracy of the image sitemap facilitates search engine crawling and indexing. |
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Checking visibility for image search |
Optimizing image metadata and relevance enhances the visibility of images in image search results. |
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Creation of Image sitemap |
Creating an image sitemap improves the discoverability of images by search engines. |
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Checking whether images are served through a CDN |
Verifying if images are served through a Content Delivery Network (CDN) improves loading speed and performance. |
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Video sitemap check |
Checking the video sitemap for proper indexing and inclusion of video content in search results. |
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Checking markup for videos |
Reviewing video markup for proper implementation and compatibility with search engines. |
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Identifying whether video pages lack text |
Identifying video pages lacking text content and considering the addition of relevant text improves SEO performance. |
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Creation Video sitemap |
Creating a video sitemap enhances the indexing and visibility of video content by search engines. |
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Titles & Meta Description Audit |
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Pages with missing titles |
Improving the optimization of page titles enhances search engine visibility. |
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Pages with long titles |
Improving the optimization of page titles enhances search engine visibility. |
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Pages with short titles |
Improving the optimization of page titles enhances search engine visibility. |
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Pages with missing meta descriptions |
Enhancing the optimization of meta descriptions improves search engine visibility. |
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Pages with long meta descriptions |
Enhancing the optimization of meta descriptions improves search engine visibility. |
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Pages with short meta descriptions |
Enhancing the optimization of meta descriptions improves search engine visibility. |
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Duplicate page titles |
Eliminating duplicate page titles ensures uniqueness and clarity. |
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Odd capitalizations in titles |
Ensuring consistent capitalization in titles for a cohesive presentation. |
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Odd capitalizations in descriptions |
Ensuring consistent capitalization in descriptions for a cohesive presentation. |
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Pages with non-descriptive titles |
Enhancing the relevance and click-through rates of pages with non-descriptive titles. |
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Identifying whether descriptions have a powerful calls to action |
Evaluating meta descriptions for compelling calls to action and messaging. |
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PageSpeed Audit |
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Checking Page load times of top landing pages |
The performance of the website can be improved by measuring page load times for top landing pages. |
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Checking Page load times of money pages |
Ensuring fast and efficient delivery of key content by assessing page load times for money pages. |
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Examining Page Caching mechanism |
Enhancing website speed and reducing server load by examining the page caching mechanism. |
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Checking Page Size |
Optimizing loading speed and overall website performance by checking page size. |
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Check whether code is using Gzip compression |
Reducing file sizes and improving page load times through the utilization of Gzip compression. |
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Inline CSS check |
Optimizing code and improving rendering speed through an inline CSS check. |
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Indetifying whether minification of JavaScript or CSS is required |
Optimizing code efficiency and page load times by identifying the need for minification of JavaScript or CSS. |
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Identifying Core Web Vitals metrics for pages |
Identifying areas for improvement in user experience by evaluating Core Web Vitals metrics for pages. |
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Indentifying HTTP requests |
Reducing server load and improving page load times by identifying and optimizing HTTP requests. |
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Inline JavaScript check |
Optimizing code and improving website performance through an inline JavaScript check. |
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URL/Folder Structure Audit |
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Auditing Canonical tags |
An audit of Canonical tags is conducted to consolidate URLs correctly and prevent duplicate content issues. |
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Redirection checks for non www and .html pages |
Checks are performed to ensure consistent redirection of non-www and .html pages, maintaining a uniform URL structure. |
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Checking URLs through both secure and non-secure protocols |
The accessibility and indexing of URLs are verified through both secure and non-secure protocols. |
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Checking whether URLs resolve to a single case |
URLs are ensured to resolve to a single case to avoid potential duplicate content and indexing challenges. |
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Checking if trailing slashes are resulting in duplicate content |
Duplicate content concerns arising from trailing slashes are addressed to maintain a clean URL structure. |
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Checking if parameter URLs are resulting in duplicate content |
Duplicate content problems caused by parameter URLs are identified and resolved to enhance SEO performance. |
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Auditing Page indexation |
A comprehensive audit of page indexation is conducted to ensure that all relevant pages are appropriately indexed by search engines. |
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Mobile Friendliness Audit |
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Checking whether site elements are mobile-friendly |
Enhancing the mobile user experience and improving SEO performance involves ensuring that site elements are mobile-friendly. |
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Checking Bounce rate of mobile visitors |
Analyzing the bounce rate of mobile visitors helps identify potential issues and optimize user engagement. |
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JavaScript and/or CSS are blocked |
Verifying if JavaScript and/or CSS are blocked ensures proper rendering and indexing by search engines. |
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Auditing Vary HTTP headers |
Conducting an audit of Vary HTTP headers optimizes caching and improves website performance. |
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Auditing rel="alternate" and rel="canonical" tags |
Auditing rel="alternate" and rel="canonical" tags ensures proper handling of mobile and desktop versions for better search engine performance. |
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Mobile sitemap check |
Checking the mobile sitemap for completeness and accuracy facilitates search engine crawling and indexing. |
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Identifying mobile-only 404s |
Identifying mobile-only 404 errors ensures a seamless user experience on mobile devices. |
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Identifying whether interstitials on mobile disrupt mobile browsing |
Evaluating interstitials on mobile prevents disruptions in mobile browsing and improves overall usability. |
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Identifying irrelevant cross links |
Identifying and eliminating irrelevant cross-links enhances user navigation and SEO relevance. |
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Auditing mobile site for unusual breakpoints |
Auditing the mobile site for unusual breakpoints ensures consistent design and functionality. |
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Checking whether mobile app content is indexed correctly |
Verifying the correct indexing of mobile app content improves visibility in mobile search results. |
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Checking zoom functionality on mobile |
Checking the zoom functionality on mobile devices ensures an optimal user experience and accessibility. |
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Checking disparity between desktop and mobile version |
Identifying and addressing any disparities between the desktop and mobile versions of the website is important for consistency. |
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Checking for Navigation Mismatch on Mobile and Desktop |
Checking for navigation mismatches between mobile and desktop versions maintains a consistent user journey. |
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Checking for Content Mismatch on Mobile and Desktop |
Identifying and addressing content mismatches between mobile and desktop versions improves the user experience and SEO consistency. |
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Rendering Techniques and Suggestions |
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Identify multiple templates on the website and checking crawl issues |
To enhance SEO performance, it is important to identify multiple templates on the website and address crawl issues. |
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Identify Index Bloat Issues |
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Internal Site search pages getting indexed |
Preventing duplicate content issues involves excluding internal site search pages from being indexed. |
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Staging site / any other version of the website indexed |
It is crucial to ensure that staging sites or alternate versions of the website are not indexed by search engines. |
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Unnecessary/Irrerelavant pages geting indexed |
Improving website relevance can be achieved by eliminating unnecessary or irrelevant pages from being indexed. |
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Footer Audit & Recommendation |
An audit of the footer should be conducted to identify optimization opportunities and provide recommendations. |
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Internal Linking Structure Audit & Recommendaton |
Evaluating the internal linking structure and offering recommendations for improvement can contribute to better SEO performance. |
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Redirection Checks |
Checking and optimizing redirections is essential to maintain proper website flow and prevent broken links. |
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Top Navigation & Breadcrumbs Audit & Recommendation |
The top navigation and breadcrumbs should be audited for usability, and recommendations for improvement should be provided. |
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In-depth Backlink Profile Audit |
Conducting an in-depth analysis of the backlink profile can help identify areas for improvement in SEO. |
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Checking Implementation of Tracking Codes |
Verifying the proper implementation of tracking codes ensures accurate data collection and analysis. |
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Pagination/Infinite Scroll Audit |
Auditing pagination and infinite scroll functionality is important for better user experience and indexability. |
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HTTPS Check & Server-level Configuration Audit |
A thorough check of HTTPS implementation and server-level configurations is necessary for security and SEO compliance. |
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Accelerated Mobile Pages (AMP) & Progressive Web Apps (PWA) Audit |
Optimizing Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) can enhance mobile performance. |
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Detailed Recommendation for improving Core Web Vitals metrics |
Providing detailed recommendations for improving Core Web Vitals metrics, with a focus on speed and user experience, is essential. |
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Site Architecture Audit |
Conducting a comprehensive site architecture audit and suggesting improvements can improve crawlability and indexability. |
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Crawl Rate Optimization Audit |
Optimizing the crawl rate ensures that search engines can efficiently access and index website content. |
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DOM Structure Audit |
An audit of the DOM structure should be performed to identify optimizations for efficient rendering and better performance. |
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Reports Included |
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SEO Scorecard |
SEO scorecard is generated to assess website performance and identify areas for improvement. |
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In-depth Backlink Audit Report |
An in-depth backlink audit report is provided to analyze the quality and quantity of backlinks. |
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Audit Report Version |
The audit report version outlines SEO findings and recommendations for optimization. |
Spreadsheet + Document Version |
SEO Strategic recommendations |
Strategic recommendations are offered to improve SEO performance and organic visibility. |
4 Points |
Audit implementation explanation |
A detailed explanation of the audit implementation process and its impact on SEO is provided. |
8 hours |
Time Duration |
Receive report in 45 Days |
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Note: Additional Audit explanation support for engineering team can be provided at additonal cost |
$500 for 15 hours (Min 1 hour duration meetings) To be utilized in two months |
FAQs
FAQ's on SEO Audit Services
How often should my site be audited?
Monthly SEO Audits are great for e-commerce sites or sites that get heavy traffic. Smaller sites should perform one major and one minor audit at least once a year. Regular audits are necessary to identify drops in traffic quickly, to fix broken links before search engines notice them, to update content, and to keep up with Google updates. Growing businesses/active platforms require quarterly audits. Smaller sites can choose bi-yearly audits.
What are SEO Audit services?
SEO audit services consist of a comprehensive review of the technical health, content quality, user experience, and search visibility of a web page. The aim is to pinpoint issues affecting rankings, traffic and conversions and deliver prioritised recommendations to improve overall organic performance and long-term digital growth.
What level of link profile audit is offered as part of your service?
Our link profile audits check the quality of the backlink, referring domains, distribution of anchor text, toxic links, and authority relevancy. We detect destructive backlink trends, missed authority-building chances and competitive loopholes to enable companies to enhance off-page credibility and better long-term ranking stability in a strategic manner.
What kind of access is required to enable a comprehensive SEO audit of my website?
Depending on the intensity of the technical level, the SEO audit typically requires access to Google Search Console, Google Analytics, CMS platforms and sometimes server or hosting information. By using these access points, we can analyse crawlability, indexing, behavioural data and technical performance and be more accurate with giving more optimisation advice.
What is the underlying importance of conducting an SEO audit?
SEO audit services are used to identify technical, structural, and content-related factors that could be limiting organic growth that are not visible. A lack of frequent audits can lead businesses to ignore issues that affect crawlability, rankings, engagement, and conversions. Audits develop a strategic map on how to improve the visibility, enhance the performance of the websites and remain competitive in the changing search landscapes.
What specific factors are analysed in an SEO Audit?
With SEO audit services you can examine technical SEO, Core Web Vitals, Mobile usability and crawlability, indexing, internal linking, metadata, site architecture, backlink quality, structured data, content relevance and user experience signals. The readiness of AI and LLM search in modern audits is also reviewed to guarantee the visibility and flexibility of search in the long term.
How much time would you take to do an SEO audit?
The schedule will depend on the size of the site, the complexity of the site and the level of audit. Analysis can take a few days for smaller sites but for large enterprise or ecommerce sites it will be more thorough analysis. Long audits focus on accuracy and strategic prioritisation, not on providing results in a hurry and superficially.
I have heard of free online SEO audit tools. How are your deliverables different than them?
Free tools will give automated reports on predefined checks, but do not offer any strategic interpretation and business context. Our SEO service audits are merged with technical skills, behavioural analysis, search intent, competitive intelligence and prioritised recommendations. This generates actionable growth plans as opposed to generic automated issue lists that are not as business-relevant.
What is the next step after the SEO Audit process?
Once the audit has been conducted, we rank identified issues in accordance with business impact and create a roadmap to optimise the business. This can include technical fixes, content optimisation, authority-building tactics, UX optimisation, and continuous SEO monitoring to enhance the visibility, engagement, and performance of long-term organic growth.
What's the difference between a paid SEO audit and a free one?
Paid SEO audits are more technical, strategic, competitor analysis, behavioural and personalised based on business goals. Free audits are usually limited to automated superficial checks. A professional audit will provide practical solutions to improve rankings, quality of traffic and conversion performance for the long term.
How much does a website audit service cost?
Website audit prices differ based on the size of the website, technical complexity and scope of the audit. Technically advanced environments, ecommerce platforms, and enterprise websites will tend to be more detailed to evaluate. SEO audit cost is assessed in terms of the scope of analysis, strategic understanding and long-term value added by the business in terms of enhanced search performance.
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