Hidden content check |
Hidden content detection and removal enhance user experience and search engine visibility.
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Identifying “thin” pages |
Identification and addressing of thin or low-quality content ensure value for users and search engines.
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Identifying duplicated pages |
Resolution of duplicate content issues boosts visibility of unique and relevant content while avoiding penalties.
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Indentifying under-optimized landing pages |
Identification of pages lacking keyword optimization, meta tags, and on-page elements, along with improvement suggestions.
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Indentifying pages with low click through rates |
Suggestions for optimizing low CTR pages to attract organic traffic and enhance visibility.
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Robots.txt file check |
Proper configuration of robots.txt enables search engines to crawl and index desired pages on your website.
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Checking XML sitemap declaration in Robots.txt |
Declaration of XML sitemap in robots.txt ensures seamless website crawling and indexing by search engines.
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Identifying Errors in robots.txt file |
Effective control of search engine access by identifying and resolving errors in the robots.txt file.
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Identifying pages that should be blocked using robots.txt |
Identification and resolution of errors or syntax issues in the robots.txt file for better search engine control.
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Checking whether robots.txt file is uploaded in the correct directory |
Uploading the file to the correct server location allows search engines to access and follow its instructions.
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Checking whether records are grouped improperly |
Reviewing and categorizing records to provide clear instructions for search engine bots.
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Auditing & Recommending relevant Wildcards |
Assessing wildcard directives and recommending optimal usage to regulate specific areas of the website.
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Differentiate pages that require noindex tag/ should be blocked in robots.txt |
Identification of 'noindex' pages and blocking them in robots.txt if necessary to safeguard against search engine crawling.
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Sitemap.xml check |
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Checking whether XML Sitemap is submitted to Google or Bing |
Submission of XML sitemap to Google and Bing ensures indexing and visibility of website pages.
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Identifying Errors in XML sitemap |
Identification and rectification of errors or issues within the XML sitemap that may hinder search engine crawling and indexing.
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Finding non-200 pages in sitemap |
Detection of non-200 status code pages in the XML sitemap reveals concerns related to crawlability and accessibility.
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Finding non-canonical URLs in sitemap |
Uncovering non-canonical URLs in the XML sitemap helps prevent duplicate content indexing.
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Finding PPC pages in sitemap |
Exclusion of PPC landing pages from the XML sitemap improves indexing and relevancy.
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Checking XML Sitemap size |
Evaluation of the size of the XML sitemap to ensure compliance with search engine guidelines and optimize crawling efficiency.
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Checking whether blocked pages are declared in sitemap |
Ensuring an accurate XML sitemap to prevent indexing of sensitive or unnecessary content.
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Checking whether orphaned pages are declared in sitemap |
Discovery of orphaned pages in the XML sitemap ensures their inclusion by search engines, identifying pages not linked from others.
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Recommendation for Specialty Sitemaps |
Enhancement of content visibility through specialized sitemaps, such as video and image sitemaps, along with indexing suggestions.
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Recommending categorized structure for XML Sitemap |
Optimization of XML sitemap with structured categorization for better organization and management.
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Checking existing Structured Data on pages (JSON-LD, Microdata & RDFa) |
The presence and accuracy of structured data markup (such as JSON-LD, Microdata, and RDFa) on your website's pages can be assessed to enhance search engine understanding.
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Identifying errors in Structured Data |
Errors in the implementation of structured data can be identified and fixed to ensure error-free schema markup.
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Structured markup isn’t resulting in rich snippets |
The impact of structured data on search results can be evaluated, and recommendations for improvement can be provided.
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Identifying pages that require structured data |
Pages or content that can benefit from structured data implementation can be identified, resulting in enhanced search engine visibility.
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Recommending Schemas that need to be added on pages |
Recommendations can be made regarding schemas and structured data to improve search engine comprehension of your pages.
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Collating list of large images |
Identifying and compiling a list of large images can help optimize website performance.
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Finding images with no or irrelevant ALT text |
Optimizing images by providing ALT text or updating irrelevant ALT text improves search engine understanding.
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Image sitemap check |
Ensuring the completeness and accuracy of the image sitemap facilitates search engine crawling and indexing.
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Checking visibility for image search |
Optimizing image metadata and relevance enhances the visibility of images in image search results.
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Creation of Image sitemap |
Creating an image sitemap improves the discoverability of images by search engines.
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Checking whether images are served through a CDN |
Verifying if images are served through a Content Delivery Network (CDN) improves loading speed and performance.
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Video sitemap check |
Checking the video sitemap for proper indexing and inclusion of video content in search results.
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Checking markup for videos |
Reviewing video markup for proper implementation and compatibility with search engines.
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Identifying whether video pages lack text |
Identifying video pages lacking text content and considering the addition of relevant text improves SEO performance.
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Creation Video sitemap |
Creating a video sitemap enhances the indexing and visibility of video content by search engines.
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Pages with missing titles |
Improving the optimization of page titles enhances search engine visibility.
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Pages with long titles |
Improving the optimization of page titles enhances search engine visibility.
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Pages with short titles |
Improving the optimization of page titles enhances search engine visibility.
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Pages with missing meta descriptions |
Enhancing the optimization of meta descriptions improves search engine visibility.
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Pages with long meta descriptions |
Enhancing the optimization of meta descriptions improves search engine visibility.
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Pages with short meta descriptions |
Enhancing the optimization of meta descriptions improves search engine visibility.
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Duplicate page titles |
Eliminating duplicate page titles ensures uniqueness and clarity.
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Odd capitalizations in titles |
Ensuring consistent capitalization in titles for a cohesive presentation.
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Odd capitalizations in descriptions |
Ensuring consistent capitalization in descriptions for a cohesive presentation.
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Pages with non-descriptive titles |
Enhancing the relevance and click-through rates of pages with non-descriptive titles.
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Identifying whether descriptions have a powerful calls to action |
Evaluating meta descriptions for compelling calls to action and messaging.
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Checking Page load times of top landing pages |
The performance of the website can be improved by measuring page load times for top landing pages.
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Checking Page load times of money pages |
Ensuring fast and efficient delivery of key content by assessing page load times for money pages.
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Examining Page Caching mechanism |
Enhancing website speed and reducing server load by examining the page caching mechanism.
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Checking Page Size |
Optimizing loading speed and overall website performance by checking page size.
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Check whether code is using Gzip compression |
Reducing file sizes and improving page load times through the utilization of Gzip compression.
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Inline CSS check |
Optimizing code and improving rendering speed through an inline CSS check.
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Indetifying whether minification of JavaScript or CSS is required |
Optimizing code efficiency and page load times by identifying the need for minification of JavaScript or CSS.
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Identifying Core Web Vitals metrics for pages |
Identifying areas for improvement in user experience by evaluating Core Web Vitals metrics for pages.
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Indentifying HTTP requests |
Reducing server load and improving page load times by identifying and optimizing HTTP requests.
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Inline JavaScript check |
Optimizing code and improving website performance through an inline JavaScript check.
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Auditing Canonical tags |
An audit of Canonical tags is conducted to consolidate URLs correctly and prevent duplicate content issues.
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Redirection checks for non www and .html pages |
Checks are performed to ensure consistent redirection of non-www and .html pages, maintaining a uniform URL structure.
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Checking URLs through both secure and non-secure protocols |
The accessibility and indexing of URLs are verified through both secure and non-secure protocols.
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Checking whether URLs resolve to a single case |
URLs are ensured to resolve to a single case to avoid potential duplicate content and indexing challenges.
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Checking if trailing slashes are resulting in duplicate content |
Duplicate content concerns arising from trailing slashes are addressed to maintain a clean URL structure.
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Checking if parameter URLs are resulting in duplicate content |
Duplicate content problems caused by parameter URLs are identified and resolved to enhance SEO performance.
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Auditing Page indexation |
A comprehensive audit of page indexation is conducted to ensure that all relevant pages are appropriately indexed by search engines.
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Checking whether site elements are mobile-friendly |
Enhancing the mobile user experience and improving SEO performance involves ensuring that site elements are mobile-friendly.
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Checking Bounce rate of mobile visitors |
Analyzing the bounce rate of mobile visitors helps identify potential issues and optimize user engagement.
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JavaScript and/or CSS are blocked |
Verifying if JavaScript and/or CSS are blocked ensures proper rendering and indexing by search engines.
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Auditing Vary HTTP headers |
Conducting an audit of Vary HTTP headers optimizes caching and improves website performance.
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Auditing rel="alternate" and rel="canonical" tags |
Auditing rel="alternate" and rel="canonical" tags ensures proper handling of mobile and desktop versions for better search engine performance.
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Mobile sitemap check |
Checking the mobile sitemap for completeness and accuracy facilitates search engine crawling and indexing.
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Identifying mobile-only 404s |
Identifying mobile-only 404 errors ensures a seamless user experience on mobile devices.
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Identifying whether interstitials on mobile disrupt mobile browsing |
Evaluating interstitials on mobile prevents disruptions in mobile browsing and improves overall usability.
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Identifying irrelevant cross links |
Identifying and eliminating irrelevant cross-links enhances user navigation and SEO relevance.
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Auditing mobile site for unusual breakpoints |
Auditing the mobile site for unusual breakpoints ensures consistent design and functionality.
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Checking whether mobile app content is indexed correctly |
Verifying the correct indexing of mobile app content improves visibility in mobile search results.
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Checking zoom functionality on mobile |
Checking the zoom functionality on mobile devices ensures an optimal user experience and accessibility.
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Checking disparity between desktop and mobile version |
Identifying and addressing any disparities between the desktop and mobile versions of the website is important for consistency.
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Checking for Navigation Mismatch on Mobile and Desktop |
Checking for navigation mismatches between mobile and desktop versions maintains a consistent user journey.
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Checking for Content Mismatch on Mobile and Desktop |
Identifying and addressing content mismatches between mobile and desktop versions improves the user experience and SEO consistency.
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Identify multiple templates on the website and checking crawl issues |
To enhance SEO performance, it is important to identify multiple templates on the website and address crawl issues.
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Internal Site search pages getting indexed |
Preventing duplicate content issues involves excluding internal site search pages from being indexed.
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Staging site / any other version of the website indexed |
It is crucial to ensure that staging sites or alternate versions of the website are not indexed by search engines.
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Unnecessary/Irrerelavant pages geting indexed |
Improving website relevance can be achieved by eliminating unnecessary or irrelevant pages from being indexed.
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Footer Audit & Recommendation |
An audit of the footer should be conducted to identify optimization opportunities and provide recommendations.
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Internal Linking Structure Audit & Recommendaton |
Evaluating the internal linking structure and offering recommendations for improvement can contribute to better SEO performance.
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Redirection Checks |
Checking and optimizing redirections is essential to maintain proper website flow and prevent broken links.
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Top Navigation & Breadcrumbs Audit & Recommendation |
The top navigation and breadcrumbs should be audited for usability, and recommendations for improvement should be provided.
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In-depth Backlink Profile Audit |
Conducting an in-depth analysis of the backlink profile can help identify areas for improvement in SEO.
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Checking Implementation of Tracking Codes |
Verifying the proper implementation of tracking codes ensures accurate data collection and analysis.
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Pagination/Infinite Scroll Audit |
Auditing pagination and infinite scroll functionality is important for better user experience and indexability.
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HTTPS Check & Server-level Configuration Audit |
A thorough check of HTTPS implementation and server-level configurations is necessary for security and SEO compliance.
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Accelerated Mobile Pages (AMP) & Progressive Web Apps (PWA) Audit |
Optimizing Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) can enhance mobile performance.
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Detailed Recommendation for improving Core Web Vitals metrics |
Providing detailed recommendations for improving Core Web Vitals metrics, with a focus on speed and user experience, is essential.
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Site Architecture Audit |
Conducting a comprehensive site architecture audit and suggesting improvements can improve crawlability and indexability.
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Crawl Rate Optimization Audit |
Optimizing the crawl rate ensures that search engines can efficiently access and index website content.
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DOM Structure Audit |
An audit of the DOM structure should be performed to identify optimizations for efficient rendering and better performance.
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SEO Scorecard |
SEO scorecard is generated to assess website performance and identify areas for improvement.
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In-depth Backlink Audit Report |
An in-depth backlink audit report is provided to analyze the quality and quantity of backlinks.
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Audit Report Version |
The audit report version outlines SEO findings and recommendations for optimization.
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Spreadsheet + Document Version
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SEO Strategic recommendations |
Strategic recommendations are offered to improve SEO performance and organic visibility.
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4 Points
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Audit implementation explanation |
A detailed explanation of the audit implementation process and its impact on SEO is provided.
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8 hours
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Time Duration |
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Receive report in 45 Days
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Note: Additional Audit explanation support for engineering team can be provided at additonal cost |
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$500 for 15 hours (Min 1 hour duration meetings)
To be utilized in two months
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