The Growth Genius

 Digital Marketing Podcast

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Interested in hearing about the most relevant digital growth stories that have come out in recent times and made an impact on the industry? We have launched a whole new digital marketing podcast that covers interviews with industrial leaders and growth geniuses.

Kaushal Thakkar, founder of Infidigit sits down with the celebrated guests who have shown great resolve in upscaling their organizations, in both growth and revenue via digital marketing techniques. Listen to the digital marketing podcast that goes deep into what approaches and strategies the growth geniuses built to show impeccable growth results.

Learn all about the internal functioning of organizations, and what techniques you can leverage to your advantage to successfully grow your organization’s revenue and reach in the digital sphere. This informational podcast will impart you with many valuable lessons.

Growth genius podcast brings the best of both worlds, by combining the element of interviews with deep insights, and discussions about the latest trends, strategies and techniques in the digital marketing industry. Give yourself an edge over your competition by listening to these digital growth stories, and taking away the most relevant information and building a growth story of your own! 

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Episode 17 – How ALTBalaji Became One of The Most Popular OTT Platforms in India by Divya Dixit

In episode #17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years. Read More.

Episode 16 – Customer Retention Strategies by Raam Nayakar

In episode #16, Raam Nayakar, the Director – Marketing: Customer Loyalty & Marketing Science at Myntra shares trusted growth retention strategies for business sustainability and revenue growth of a business. Read More.

Episode 15 – Creating Digital Growth for FMCG Brands by Juhi Singh

In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands. Read More

Episode 14 – Build Local Sell Global by Ankit Rawal

In episode #14, Affle’s Director – Business Development & Partnerships, Ankit Rawal, talks about the importance of building local and selling global post-COVID-19 pandemic. Read More

Episode 13 – Creating Digital Growth via Exceptional User Experience by Saurabh Gupta

In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade. Read More

Episode 12 – Creating SEO growth for Enterprises via Product and Engineering by Avinash Bikumalla

In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites.  Read More

Episode 11 – Apps Ecosystem in India and Ingredients for App Success by Sanjay Trisal

In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem. Read More

Episode 10 – Building Digital Brands via Communities by Paras Pundir

In episode #10, the founder & community builder at Community Folks, Paras Pundir, talks building communities for both as a profession and a hobby. He will discuss how he successfully established Community Folks with approximately 600 members in India in a span of five years. Read More

Episode 9 – How Zycus delivered 7.4x ROI with precision targeting on LinkedIn by Ashish Agrawal

In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus. Read More

Episode 8 – Moving Offline to Online, Marketing Setup and Generating ROI by Nilay Shrivastav

In episode #8, the Business Head at Mozak Labs, Nilay Shrivastav, talks about the importance of moving online from offline in 2020. He shares his insights about digital marketing strategies on building your brand presence on the internet and the ways of generating ROI. Read More.

Episode 7 – App’s Growth and its Future in India by Rajat Srivastava

In episode #7, Google India’s app marketing solutions manager, Rajat Srivastava, will talk about the future of apps in India and how one can take advantage of them to grow their business. Rajat also discusses his work in digital marketing, attribution, and category management domains with our host, and the founder and managing director of Infidigit, Kaushal Thakkar. Read More.

Episode 6 – Google Analytics Implementation and Attribution Challenges by Kiran Kurnool

In episode #6, the marketing specialist genius, Kiran Kurnool, shares his insights about the right way to implement and attribute Google Analytics into your website. He will talk about how Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Read More.

Episode 5 – Advanced Twitter Marketing by Amit Panchal

In episode #5, the social media marketing genius, Amit Panchal will decode some of the tips and tricks that could help agencies and companies to grow not only on Twitter but also on other social media platforms. Read More.

Episode 4 – Knowledge Exchange: The State of SEO by Kaushal Thakkar

In episode #4, the founder and managing director of Infidigit, Kaushal Thakkar, discuss the importance of SEO, his journey in becoming an SEO expert, the reason why he founded Infidigit and started “The Growth Genius Podcast” series. Read More.

Episode 3 – Role of Content in Marketing & SEO by Divya Shrivastava

In episode #3, Growth Genius, Divya Shrivastava, will talk about the importance of content in the world of marketing and Search Engine Optimization (SEO). She will share her experience of working as a marketing consultant and how she successfully created marketing campaigns for brands, such as Myntra, TataCLiQ, Diageo, and Unilever. Read More

Episode 2 – Create Growth Via Facebook Ads by Manik Singla

In episode #2, we will discuss with digital marketer Manik Singla on how to effectively promote a brand and business on the social media king – Facebook. With his immense knowledge about the digital marketing industry, Manik shares some valuable tips about dos and don’ts about promoting through Facebook Ads. Read More

Episode 1 – Create Growth Via SEO by Pinaki Chakraborty

In episode #1 of “The Growth Genius Podcast,” we will be talking to the digital marketer and growth hacker Pinaki Chakraborty at Schneider Electric, who shares his insights for creating organic growth for business via SEO. Read More.

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