Website Redesign Services: Improved UI & User Experience
Infidigit is your one-stop partner for website redesign services, helping boost your user experience and user interface significantly.

Driving Growth for Mid-Market & Enterprise Ecommerce Brands
- 3.1B+ Organic Sessions
- 135+ Case Studies
- 39M+ Leads Generated
- 100+ Awards Won
Clients
We are trusted partners for brands to achieve organic success
BENEFITS
Notable Benefits of Website Redesign Services
Better Online Presence
Redesign services can transform your site to attract new visitors with clear brand messaging
Improved UX
Better UX is possible with simpler menus, clear buttons, and navigation that keep visitors longer on the site.
Mobile-Friendly Design
Make your website easily adaptable for mobile devices with higher mobile rankings in search results.
Faster Load Speed
Enjoy quicker load speeds with clean code, swift image loading, and lower bounce rates.
SEO-Friendly Structure
Get an improved SEO-friendly structure with improved site layouts & more free traffic.
Stronger Website Security
Enjoy higher website security with software updates, secure data handling, and secure payment setups.
Challenges
Common Website Redesign Challenges Businesses Face
"Our website looks outdated and does not reflect our brand."
You will need professional website design services to transform the look and feel of your website, making it sync properly with your brand identity. Outdated interfaces often hinder your credibility. You have to establish your official style guide for the brand, create mock-ups, and then execute the clean layout with contemporary typography, custom images (instead of stock photos), and consistent brand colours.
"Visitors leave quickly because the website is difficult to use."
You know you need the right redesign services when your visitors leave your site quickly because it is hard to use. Complex layouts and poor visual pathways may lead to your visitors getting irritated. You have to rely on professionals to use wireframes and map the user journeys before developing the website. You also have to leverage the whitespace to ensure more room for your content, while using contrasting colours to guide users better to vital areas.
"Our website is not working well on mobile devices."
Your website not working well on mobile devices is a major issue, since contemporary web traffic is intensely driven by mobile devices. A rigid and outdated desktop-first web layout will naturally reduce your audience. You will require the right website services for adopting a more mobile-friendly design structure, sizing tough elements and buttons properly for easier tapping, and of course, structuring all the elements in the layout for vertical flow.
"Pages load slowly and affect user experience."
It is another key issue, since big images, cheap hosting, and bloated tracking codes may lead to delays that increase your bounce rates. You can use various tools like Google Lighthouse for finding and isolating performance blocks, while compressing imagery into contemporary formats (WebP and others). Other steps that professional website redesign services will execute include minifying the system code and leveraging a premier CDN (content delivery network).
"We redesigned the site before, but traffic dropped after launch."
You have evidently not opted for the best website services in this case. Old pages may have been erased without prior warning, thereby indicating to search engines that your content is fully gone. You have to review the historical website analytics to find the pages that give you the highest traffic. You should maintain your content during the change or move with care. The domain name should also remain the same to safeguard your authority in the long haul.
"Users are visiting the website but not converting into leads."
When your website gets users, but there is poor conversion into leads, you may have clear directions for users missing on the site, or the registration forms may need excessive effort from your audience. There has to be proper realignment of the site, positioning the right CTAs (calls to action) above the fold on the major landing pages. You have to streamline the contact forms down to the vital and basic fields, such as your email address and name. You also have to integrate client reviews/testimonials to build more trust.
"Our website structure makes it hard for users to find information."
You will need extensive website design services where your structure makes it difficult to gather the right information. Deeply nested or cluttered dropdowns or layouts often hide crucial data. You have to redesign information architecture so that your users can reach pages with only a few clicks or less. You have to create a standardised main menu with a more accessible search bar that is positioned suitably at the top.
"We are afraid of losing SEO rankings during redesign."
Choosing expert redesign services will help you avoid this problem. Changing the page URLs without suitable updates to search indexes will hinder your current search rankings. The right provider will build a master list of all the active site URLs you have, prior to any modifications being done. The company will map each old URL directly to its closest new page variant, with the use of stringent and permanent 301 redirects. All the underlying metadata will remain completely optimised.
Case studies
We create success stories like these for your brand
Myntra Records 270% Revenue Growth in the Kids’ Category via SEO
Objective
To scale revenue, #1 rankings, and organic traffic in the Kids’ category and establish market leadership.
Challenges
– 51% crawl budget wasted on irrelevant URLs
– Slow page speed impacting UX & conversions
– No schema implementation & content gaps
Solutions
– Log file analysis to optimise crawl budget & indexing
– FAQ, video, breadcrumb & rating schema for higher CTR
– Page speed optimisation, contextual linking & keyword-focused landing pages
Results
270%
Revenue Growth – Kids’ Category
273.87%
Increase in #1 Keyword Rankings
201%
Growth in Organic Sessions
How Infidigit Helped Mochi Shoes Boost Non-Brand Rankings by 47.78%
Objective
To push high-potential category & non-brand keywords from Page 2 to Page 1 using strategic content SEO.
Challenges
– Oversaturated footwear e-commerce market
– Keywords stuck between Page 1 & 2
– Need for differentiation via content optimisation
Solutions
– AI-driven content optimisation inspired by top-ranking competitors
– SEO-focused footer content expansion with intent-aligned keywords
– Refined titles & meta descriptions for higher visibility & CTR
Results
47.78%
SERP Position Improved in Non brand clicks
49.04%
Increase in Clicks –
Men’s Category
44.30%
Increase in Clicks –
Women’s Category
How Infidigit Boosted HDFC Life Term Insurance Non-Brand Clicks by 132%
Objective
To increase non-brand clicks by 100% and grow term insurance leads by 30%.
Challenges
– Competitive insurance SERPs
– Need for highly qualified, conversion-ready traffic
– Strengthening topical authority in term insurance
Solutions
– Competitive gap analysis with Hub & Spoke content strategy
– Programmatic SEO with EEAT-driven content enhancement
– Technical optimisation, A/B testing & high-authority backlink building
Results
132%
Increase in Non-Brand Clicks
188%
Growth in Non-Brand Impressions
39%
Increase in Term Insurance Leads
How Flipkart Seller Hub Achieved 22x Surge in Business Leads
Objective
To reduce paid media dependency and scale organic growth by increasing non-brand clicks, improving top 10 rankings, and building a seller-focused information hub to drive qualified business leads.
Challenges
– Heavy reliance on paid campaigns
– Intense competition for non-brand keywords
– Low organic visibility for seller-intent queries
Solutions
– In-depth keyword research and content gap analysis
– Creation of pillar pages and structured content clusters
– SEO-optimized seller-focused content development
Results
22x
Growth in Business Leads
91.67%
Reduction in Cost Per Click
12x
Improvement in Non-Brand Rankings
Dun & Bradstreet Boosts 176% Qualified Organic Leads with CRO & SEO
Objective
Increase qualified organic leads, improve conversion rates, and significantly reduce organic CPL through technical optimization, UX enhancement, and intent-driven SEO.
Challenges
– High traffic but low organic conversion rates
– Elevated CPL exceeding 600+ per lead
– Technical, UX, and user journey friction points
Solutions
– Implemented user-centric UX and form optimization
– Strengthened technical performance and mobile experience
– Targeted high-intent SEO with deep behavioral analytics
Results
176%
Increased in Qualified Organic Leads
64%
Reduction in Optimized Organic CPL
95%
Increase in Organic Lead Goals (Desktop)
Kotak Life Sees 216% Growth in ULIP Clicks & 148% More Leads via SEO
Objective
Strengthen organic visibility for the ULIP category by improving rankings, increasing non-brand traffic, and driving higher-quality leads through strategic SEO interventions.
Challenges
– Content indexing issues limiting search visibility
– Poor keyword rankings impacting discoverability
– Unoptimized on-page and technical SEO elements
Solutions
– Implemented crawling, indexation, and technical SEO fixes
– Deployed Hub & Spoke content strategy with contextual internal linking
– Executed content refresh, A/B testing, and 6R optimization framework
Results
2x
Increase in ULIP clicks
160%
Growth in top 10 keyword rankings
148%
Rise in organic ULIP leads
Why US
Why Choose Infidigit for Website Redesign Services?
We leverage our LLM SEO services and our technical expertise in AI SEO services to help you get a competitive edge. Our proprietary AI platform Infigrowth enables smart analytics and cutting-edge data tools that help optimise the behavioural patterns of users, while forecasting the trends that you should be following.
The foundation of our website redesign services is our skilled and experienced team. We have an extensive team of professionals with specialisation in all facets of the process, along with intensive industry knowledge to build bespoke and high-conversion layouts. Multidisciplinary expertise and smart strategies/design thinking help us sync your project with the specific requirements of your brand.
We adopt a mobile-first approach, since adaptability to mobile devices and smartphones is a must in order to capture users in higher volumes today. A mobile-responsive layout and design will help you ensure smooth and quicker experiences throughout all your devices. This will help you reach out to a majority of users browsing on their mobile phones today.
Our website redesign services are tailored to make your website more SEO-friendly. This SEO friendliness is integrated into each and every aspect of your website redesign process. We ensure cleaner code structures and optimised tags, in addition to quicker loading speeds. This helps safeguard your search rankings, while putting them on the fast track towards future growth.
One of the biggest advantages you get while working with Infidigit is clear and transparent communication at every step of the process. So, what you can expect is clear project milestones and collaborative project workflows to keep you in the loop at each stage of the process. You can understand how the project is going, the progress, and how we intend to meet all your goals seamlessly.
At Infidigit, we adopt a security-first approach from the start. We implement stringent and extensive technical setups that safeguard your user data. We also help you maintain the long-term stability and safety of your platform. This is ensured by the most advanced technical updates and security fixes that keep you protected from threats consistently.
Testimonials
Our clients talk about their transformative growth journeys with us.
SEO Process
Infidigit’s Website Redesign Process
1. Website Audit and Discovery
The first phase of our website redesigning services begins with a thorough website audit and discovery process. Our SEO audit services come into play here, looking closely at how you are placed at present. We thoroughly check how your site looks and feels, how easy and responsive it is to use on various devices. We understand it is crucial to understand your SEO health and mobile performance, along with your UX, design and layout aspects, speed and data analytics. We also check for content gaps, conversion problems, and technical problems to find the issues and what needs to be improved first.
2. Competitor and User Research
Our professional website redesign services at the second stage of the process focus more on your competitors and users. We conduct thorough research as a part of our SEO services, analysing your competitor sites, user expectations, industry trends, content gaps, navigation flow, and conversion patterns. It will help us understand what your competitors are doing right and what they are missing. We can build a redesigned site that is more user-friendly and contemporary, while being aligned with your business objectives as well. It also helps us differentiate your website from your rivals.
3. Sitemap and SEO Planning
As a leading website redesign agency, we take care of sitemap and SEO planning at this phase. Our local SEO services come into the picture here, where we safeguard your search engine rankings and make your website easier to navigate and explore. We organise your page hierarchy, mapping sitemaps so that humans and search bots can both find pages easily. We implement clean URL structures, smartly map keywords, and use robust internal links for helping search engines understand your content properly. We also plan redirects to avoid old links leading to error pages. Proper SEO planning keeps your ranking secure, while building the foundation for higher visibility.
4. Wireframe and User Journey Mapping
Our website redesign services cover wireframe and user journey mapping at this stage. We build wireframes to plan the page layouts properly, along with taking care of section flow, forms, CTAs (calls to action), conversion pathways, and navigation. This will help your users find information quickly and take the action steps without getting confused. The user journey and wireframes will function as the structural mechanism for each page on your new site. We will also have layouts to test how users move to the final sign-up or purchase. We plan the section flow and build the navigation pathways seamlessly, eliminating guesswork at the visual design stage.
5. UI Design and Branding
We are a premier website redesign company and know the significance of good UI design and branding. We build your site with fresh colours, branding, imagery, typography and mobile-first layouts and spacing. It will make your website look more professional and trustworthy, and will ensure a greater level of consistency and user-friendliness. The right UI (user interface) design will bring your brand identity to life by transforming the basic wireframes into a more vibrant and stylistic website. We will always take a mobile-first outlook, where your website looks as good on any device. Consistency across pages will boost your users’ confidence and lead to greater engagement.
6. Content & Conversion Alignment
At this point in the process, we leverage our expertise in SEO, design, and content writing services. Well-aligned content and conversion will ensure your content is well aligned with your new website look and feel, and speaks directly to what your audience wants. We will refresh the headlines, improve service messages, and create more attractive CTA (call to action) buttons. We also add the correct trust signals, such as badges, reviews, and case studies, to remove user doubts, while reorganising the page sections to focus more on sales and leads.
7. Development & Integration
This is where our expertise also comes into play for ecommerce SEO services and also covers the right development and integration through our website redesign services in India. Then we build your approved visual design into a working website with more responsive layouts that adjust across devices and install a CMS (content management system) for easy text editing. We also add contact forms, security plugins, tracking codes, and performance tools, and reference third-party tools such as CRM (customer relationship management) software and payment gateways.
8. Testing, Launch and Handover
As part of our enterprise SEO process, we also conduct a thorough testing process before launching and handing over your website. We check the site throughout multiple web browsers and mobile screens to tackle issues like broken links, layout bugs, or slow loading speeds. We test all the forms and check the SEO tags, while ensuring that your redirects and tracking codes function properly. Once everything is checked, the site will go live. We also offer full handover and team training, along with helping manage updates, ongoing technical support and security.
PLANs
SEO plans designed for your success
Lite
Best for new businesses and startups.
Your Growth Toolkit
- 30 Pages optimized
- AI overview and Rank Tracking for 500 Target Keywords Weekly
- Generative Engine Optimization (GEO)
- Free Access to Infigrowth
Standard
Best for established companies targeting consistent growth.
Your Growth Toolkit
- 50 Pages optimized
- AI overview and Rank Tracking for 1000 Target Keywords Weekly
- Generative Engine Optimization (GEO)
- Free Access to Infigrowth
Pro
Best for businesses in competitive markets focused on ROI.
Your Growth Toolkit
- 70 Pages optimized
- AI overview and Rank Tracking for 1500 Target Keywords Weekly
- Generative Engine Optimization (GEO)
- Free Access to Infigrowth
Enterprise
Best for large-scale operations demanding full market penetration.
Your Growth Toolkit
- 200 Pages optimized
- AI overview and Rank Tracking for 2500 Target Keywords Weekly
- Generative Engine Optimization (GEO)
- Free Access to Infigrowth
SEo Growth
How Website Redesign Supports SEO Growth?
The right website redesign services will boost your SEO (search engine optimisation) growth. Redesign solutions will foster higher organic growth by fusing technical SEO services, cleaner architecture and more conversion-oriented layouts from the outset. Some of the main drivers in this case include preserving the SEO equity you already have, optimising your Core Web Vitals, and streamlining the conversion pathways properly. What you need is not just a visual refresh; you will need proper clarity with clean code and logical hierarchies that enable search bots to index pages quickly and more accurately. Layouts without friction will help guide visitors easily to a final purchase/enquiry from the first landing page, while SEO and user experience will be taken as a single unit. This will ensure that traffic growth will directly convert into tangible business results.
Another aspect here is ensuring suitable redirect mapping, where each older URL should precisely map to the new counterparts with 301 redirects. It will pass link authority without any Page Not Found errors being triggered. Safeguarding legacy and high-value content will hinder sudden keyword visibility drops, while risk mitigation is ensured through technical checks, finding broken links and missing tags (before your site is penalised by search engines) and working on your Core Web Vitals. This involves redesigning layout shifts, speeding up the initial rendering times, and enhancing overall interactive responsiveness. Other procedures also include the removal of bloated plugins and heavy scripts, while better engagement is guaranteed through quicker pages and lower bounce rates, along with the right cues for search engines that users like the content.
A suitably organised site structure will help search engines gauge topical relevance while helping your users discover the answers with a few clicks. Some aspects include cleaner navigation with simplified menus and more logical internal linking for smoother authority distribution. Other parts of the process include contemporary schema mark-ups for displaying suitable rich snippets, good information hierarchy, and conversion-focused layouts and accessibility. CRO-focused layouts involve placing strategic CTA buttons, trust signals and forms, while accessibility revolves around multiple devices, keyboard navigation and screen readers. An intuitive and clean CMS (content management system) also helps publish updates swiftly, launch landing pages and optimise metadata. The redesign should not only transform or refresh your website look, but also enable search engines to crawl your site better and help users move swiftly to enquiries or sign-ups from landing pages.
solutions
Explore Our Comprehensive Suite of Digital Growth Solutions
SEO
Improve search visibility for steady growth
LLM SEO
Optimize for AI search visibility
AI SEO
Smarter SEO with AI insights
E-commerce SEO
Boost product visibility and sales
CRO
Increase conversions from existing traffic
SEO Audit
Get found in local searches
Local SEO
Get found in local searches
Small Business SEO
SEO that helps small businesses grow faster
Enterprise SEO
Scale SEO across large websites
ASO
Increase app visibility and install growth
Website Development
Build fast, scalable websites for growth
Content Writing
Drive organic growth with strategic content
The team is very proactive and adheres to the timeline, while also, the team members have a never say no attitude. It has been a good collaboration so far.

Supriya Layek
Manager: Digital Marketing - Myntra
FAQs
FAQ's on Website Redesign Services
What are website redesign services?
Website redesign services are extensive professional solutions that will completely revamp your current website in terms of its look, visual aesthetics, UX (user experience), backend architecture, and content structure. These services not only keep the site aligned with current design standards, but also look at better crawlability, accessibility, and SEO-friendliness.
How much do website redesign services cost?
The costs of website redesign services depend on several factors. These include the nature of the website, your current position, the man-hours and expertise needed, the added features you need like SEO and technical fixes, and so on. At Infidigit, you can expect fair and competitive costs for your website redesign process.
How do I know when to redesign my site?
You will need a website redesign in case your business is facing some key technical or visual problems. Some of them include lower leads and higher bounce rates, along with slow desktop and mobile loading speeds, outdated UI (user interface) and branding, poor mobile usability, and tougher backend management.
How do I get started with a website redesign process?
To initiate the right website redesign process, you should first define the core objectives and specify the trackable outcomes, conduct a thorough security audit, map the information architecture, choose the vendor/provider, and then start the core design and production process. This will cover UI/UX prototyping wireframes, content creation for assets, final coding builds, and comprehensive validation of mobile responsiveness. The finalised product should be deployed, thereby enabling stringent and technical 301-redirect rules to combat the loss of active search traffic.
How often should a company redesign their website?
A company should structurally revamp or redesign its website at least every 2-3 years on average. It is a timeline that will enable your business to stay in sync with fast-growing expectations of consumers with regard to design, security path deployment, changing algorithmic layout rules, and browser framework updates. Minor and iterative functional or visual updates should be done on a quarterly basis at least, while deep code revamps are usually carried out on a multi-year basis.
How can I maintain SEO performance when redesigning a WordPress website?
A proper redesign should preserve important URLs, content, internal links, redirects, and technical SEO elements. Our WordPress SEO services help ensure these elements are properly managed throughout the redesign process.
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