SEO Company in Kolkata
Get Revenue Generating Organic Traffic

Infidigit’s SEO audit services ensure your website is fully optimized, free from inconsistencies, and ready to perform at its best. We follow a comprehensive checklist with over 400 points to evaluate various elements, including content, URLs, site structure, and mobile responsiveness.

Once the audit is completed, we deliver an in-depth report pinpointing areas of improvement and optimization strategies to boost your page rankings.

SEO Audit Process: A Step-by-Step Approach

• Technical SEO Audit: Using tools such as Screaming Frog and Google Search Console, we identify crawl issues and indexing problems. Our team also updates the XML sitemap, resolves robots.txt issues, and uses canonical tags to fix duplicate content. We optimize site navigation, ensuring all essential pages are accessible within three clicks.
• On-Page SEO Audit: We analyze title tags, meta descriptions, content relevance, and keyword usage. Broken links, oversized images, and missing alt texts are addressed, and internal linking as well as video metadata are refined for better optimization.
• Site Speed Optimization: Our site speed optimization service focuses on enhancing Core Web Vitals (LCP, FID, CLS) by optimizing file sizes, improving mobile responsiveness, and implementing CDNs. We also resolve CSS/JS issues to ensure faster site performance.
• Off-Page SEO Audit: Our team evaluates the quality of backlinks, removes harmful links, and ensures that your Google My Business listing matches the correct NAP (Name, Address, Phone) details.
• Business-Specific SEO: We optimize hreflang tags for international SEO, ensuring accurate localized content, and resolve SSL or mixed content issues for both global and local SEO.
• Comprehensive Reporting: After completing the audit, we provide a detailed report with clear, actionable recommendations, showing how the changes will directly impact your website’s performance.

As a premier SEO agency, Infidigit excels in conducting comprehensive keyword research to help your web pages secure top rankings. Choosing the right keywords is essential for driving organic traffic, and we ensure that this critical aspect is thoroughly optimized through our keyword analysis and enhancement services.

Keyword Analysis Process:

• Define Goals & Audience: Our team identifies keywords that align with your business objectives, target audience, and market trends using tools like Google Keyword Planner, SEMrush, and Ahrefs.
• Evaluate Keyword Metrics: We analyze key metrics such as search volume, keyword difficulty, competition, cost-per-click (CPC), and search trends to select the most effective keywords.
• Identify Keyword Categories: We focus on a balanced mix of short-tail (general), long-tail (specific, high-conversion), branded, and competitor-related keywords.
• Classify by Intent: Keywords are grouped based on their intent, including informational (research-based), navigational (brand-specific), and transactional (action-driven) queries, ensuring targeted optimization.
• Competitive Keyword Research: Using tools like SEMrush and Ahrefs, we examine your competitors’ keyword strategies and uncover gaps in their approach.
• Prioritize Keywords: We prioritize high-converting, relevant keywords with moderate competition to maximize potential.
• Map Keywords to Content: We enhance existing content and create new pages focused on ranking for high-value keywords.
• Track & Refine: We continuously monitor keyword performance using the Infigrowth Rank Tracking Tool and adjust our strategy based on market trends and algorithm updates.

Through our On-Page SEO services, we optimize individual web pages to improve their visibility and ranking on search engines. Our team assesses key elements like content, meta tags, title tags, and other factors to ensure they align with SEO best practices. This all-encompassing approach guarantees that every detail is addressed, helping your website climb the rankings.

On-Page SEO Process:

• Keyword Integration: We identify both primary and secondary keywords for each page, integrating them strategically into titles, meta descriptions, H1 tags, and subheadings, while maintaining a natural flow of content.
• Content Optimization: Following E-E-A-T principles, we craft content that is user-focused, engaging, and meets search intent. We structure the content with short paragraphs, bullet points, and optimized multimedia to boost user engagement.
• URL Structure: We create concise, descriptive, and keyword-rich URLs, ensuring they are free from unnecessary parameters and formatted with hyphens for better clarity.
• Internal Linking: Our team employs keyword-optimized anchor text to interlink relevant pages, ensuring easy navigation and a balanced distribution of link equity across the site.
• Meta Tags and Schema Markup: We develop unique meta titles and descriptions for each page and implement structured data, like FAQ or product schema, to improve visibility in search results with rich snippets.
• Image Optimization: We optimize images for faster loading times by compressing them, using descriptive file names with relevant keywords, and adjusting dimensions to ensure both quality and performance.

Our content marketing services focus on creating and optimizing content that is both SEO-friendly and aligned with your business objectives. We ensure that your content performs well on search engines, driving improvements in page rankings and enhancing your online presence.

Content Optimization Process:

• Keyword Research and Placement: Our team develops compelling, SEO-focused content by seamlessly incorporating relevant keywords into page titles, headings, and body text, maintaining readability and avoiding overuse of keywords.
• Content Relevance and Quality: We prioritize content that matches user intent and adheres to E-E-A-T guidelines, providing valuable insights, data, and examples to boost credibility and relevance.
• Structure and Readability: We structure content with clear headings (H2, H3, H4), short paragraphs, and bullet points for better readability. Regular updates ensure the content remains fresh by adding current stats, examples, and trends, while removing outdated or underperforming material.
• Optimizing for Featured Snippets and Voice Search: We enhance content for featured snippets by organizing it with bullet points and tables, and optimize for voice search by including conversational, long-tail keywords.
• Performance Monitoring: We track content performance using tools like Google Search Console and Infigrowth, monitoring key metrics such as bounce rate, time on page, and social shares to measure engagement and effectiveness.

Internal linking is a vital SEO strategy that enhances website navigation and boosts overall SEO performance.

• Identify High-Value Pages
  Our internal linking strategy is designed to improve both user experience and SEO. Using tools like Google Analytics or SEMrush, we pinpoint key pages such as product or category pages and group related content into topic clusters. This creates pillar pages supported by additional content.
• Add Contextual Links
  We use descriptive, keyword-rich anchor text, avoiding generic phrases like “click here.” Internal links are naturally embedded within the content to add value to readers. We maintain a balanced approach, using 2-5 internal links per 1,000 words to prevent overloading the content.
• Maintain a Logical Linking Structure
  Links should be contextually relevant and guide users from less important pages to more critical ones. We avoid excessive linking to the same page in a single post unless it adds clear value.

Rich snippet implementation, a feature introduced by Google, enables the integration of markup schemes into websites for better search visibility.

At Infidigit, we assess your website content and apply structured data markups to enhance elements like FAQs, product schema, How-To schema, ratings, and more. By implementing rich snippets, we not only improve your website’s SEO but also increase its visibility on search engines, boosting the click-through rate (CTR).

• Identify Content Suitable for Rich Snippets
  We use structured data to improve search visibility. Our team identifies content types that are ideal for rich snippets, such as product reviews, FAQs, recipes, and how-to guides, focusing on high-value pages like product listings and blog posts.
• Add Structured Data Markup
  Using Schema.org, we apply structured data (such as JSON-LD) for elements like FAQs, products, and tutorials, embedding it directly into the HTML to enhance search visibility and improve CTR.

Influencer marketing and Digital PR are powerful tactics to enhance your brand’s visibility by leveraging online influencers and prominent promotional platforms.

Through our guest posting services, we connect your brand with influential blroggers, vloggers, and social media figures. These partnerships not only enhance credibility but also secure valuable backlinks that improve your online presence.

Our Digital PR services create buzz around your products or services on respected promotional platforms, driving brand awareness efficiently within your target digital audience.

• Build High-Quality Backlinks
  We engage with authoritative websites, bloggers, and influencers to acquire backlinks via guest posts, collaborations, and expert contributions. Additionally, we promote shareable content, like infographics and research reports, through email and social media to attract organic backlinks.
• Leverage Social Media and Online Communities
  We expand your content’s reach by sharing it across platforms like LinkedIn, Twitter, and Facebook, while actively participating in communities such as Quora and Reddit to build credibility and drive traffic. User-generated content, such as reviews and testimonials, further boosts brand visibility.

At Infidigit, we emphasize transparency by keeping our clients informed about how their target audience interacts with their website and how to effectively drive conversions.

With our expertise and in-depth analysis, we deliver reports that provide more than just raw data. Our reports offer actionable insights supported by detailed user data.

Regular updates help you track every aspect of your campaigns, from site traffic summaries to in-depth conversion analysis.

Our reports blend valuable SEO data with insightful analysis and visualizations, offering a refreshing alternative to traditional data-heavy, number-centric reports.

Our Reports Include the Following Data:

• Traffic and Engagement Metrics
  We deliver comprehensive reports on organic traffic sessions, user counts, and page views, including month-over-month (MoM) or year-over-year (YoY) comparisons. Engagement metrics such as bounce rates, average session duration, and pages per session are analyzed. Using Google Search Console, we track impressions, clicks, average position, and CTR to identify top-performing queries and pages.
• Keyword Performance
  We monitor changes in rankings for priority keywords, measuring search visibility through impression percentages. Our team tracks CTR for high-ranking keywords and identifies opportunities for optimization.
• Technical SEO Insights
  We highlight technical improvements, such as fixes for crawl errors and site speed enhancements, along with the performance of high-ranking pages.
• Content Performance
  We pinpoint the top pages driving organic traffic, generating leads, or contributing to conversions, ensuring they are optimized for maximum impact.
• Goals and Conversions
  We track key business goals like leads, sales, and e-commerce metrics such as revenue, transactions, and average order value. We also assess how organic search contributes to multi-channel conversions to understand its broader impact on business performance.
• Visual Dashboards and Trends
  Our data is presented with easy-to-understand visuals, including line graphs for trends, bar charts for keyword rankings, and pie charts for traffic sources. We illustrate connections between actions and performance to help you gauge the effectiveness of our strategies.
• Recommendations and Action Plan
  We offer actionable next steps, such as content updates, refined keyword targeting, backlink strategies, and technical improvements. A calendar for future optimizations ensures that all efforts stay aligned with your business goals for continuous growth.