AI - Driven Growth Solutions
SEO for BFSI
Elevate Trust and Visibility
Infidigit is a CMO’s most preferred partner
2.2B+
Organic Sessions
15M+
Leads Generated
100+
Case Studies
60+
Awards & Recognitions
We are the trusted partners for brands to achieve organic success
KNOW ABOUT BFSI
What is SEO for BFSI ?
SEO for BFSI (Banking, Financial Services, and Insurance) is the process of optimizing digital content, websites, and online platforms for financial institutions to improve their visibility in search engine results. Given the competitive and trust-driven nature of the BFSI sector, SEO focuses on reaching the right audience, building credibility, and driving organic traffic while adhering to strict compliance and security standards.
Key Components of SEO for BFSI:
- Keyword Optimization:
Targeting industry-specific keywords such as “best home loans,” “mutual fund investments,” or “car insurance quotes” to match the search intent of potential customers. - Content Strategy:
Creating high-quality, informative content like blogs, calculators, case studies, and FAQs that address customer pain points, explain complex financial products, and establish authority. - Local SEO:
Optimizing for localized searches, such as “banks near me” or “insurance agents in [city],” to attract customers to physical branches or regional services. - Technical SEO:
Enhancing website speed, mobile-friendliness, secure HTTPS protocols, and proper site structure to ensure smooth navigation and compliance with search engine algorithms.
- Trust and Authority Signals:
Building backlinks from reputable finance-related sources and leveraging customer reviews and testimonials to establish credibility and authority.
- Compliance: Adhering to legal and regulatory standards in all SEO activities to ensure sensitive financial data and user information remain secure.
We create success stories like these for your brand
Strategies
Essential Steps to Include in Your SEO Strategy for BFSI
1. Conducting Thorough Keyword Research
Before crafting any marketing strategy, it is critical to find out what exactly your target audience is looking for. Hence, comprehensive keyword research is very important. Finding out all the search terms and phrases your target audience is searching for can give you clear insights on how to develop your marketing strategy.
Research shows that over 90% of the search queries conducted online are long-tail keywords. Keeping this in mind, be very careful in choosing the keywords in your SEO for BFSI strategy. Only choosing high-volume short keywords can mean that you lose out on users with a long-tail query.
2. Creating Engaging Content
3. Mobile-Friendly Website
Making your website mobile-friendly is a big part of building an SEO strategy. Google’s mobile-first indexing is another factor, as the search engine considers mobile-friendly websites first for indexing.
Designing your website for mobile devices can make it accessible for users to consume any information without facing any navigation or reading issues. Another thing you can do is create mobile apps where the users can avail benefits like raising requests, transactions, customer service, and more.
And lastly, your website should have at least SSL security integration in order to safeguard customer information.
4. Link Building
Building links is another important SEO strategy. Linking your content to internal and external sources solidifies your website’s SEO. Getting links for your content on external sources with high domain authority and relevance can also significantly increase your rankings.
These link exchanges serve the purpose of telling Google what your pages are about. It helps Google index your pages faster, and rank them based on how relevant and authoritative the search engine perceives your content to be.
You can also obtain links through social media profiles, creating official social channels for your business and optimizing them. You can also obtain citations in directories for link building.
5. Images,Videos & Infographics
6. Create a Blog
7. Local SEO
8. Measuring SEO Success
Our clients talk about their transformative growth journeys.
Carla Rabe
The Iconic
Achint Setia
Carla Rabe
Product Lead at Superbalist
The Iconic
Head of SEO at THE ICONIC
Achint Setia
VP Marketing at Myntra
Suresh Chettiar
Manish Dubey
Awant Bhagat
Suresh Chettiar
Marketing and Product Head at NUUU
Manish Dubey
CMO, ICICI Prudential Life Insurance Company Limited
Awant Bhagat
Head of Digital Marketing at Stader
Vipul Oberoi
Lara Salomon
Vipul Oberoi
Director - Marketing, CSR & Learning Solutions at D&B
Lara Salomon
Marketing Specialist at Solid Systems
Anurag Goyal
Anurag Goyal
Sr. Manager - Digital Marketing at Extramarks
Altaf Saiyed
Founder of Traya
Altaf Saiyed
Founder of Traya
Aparna Acharekar
Rituj Kate
Aparna Acharekar
Programming Head at Zee5
Rituj Kate
SM – Product at Dream11
Nidhi Gupta
Manan Bajoria
Nidhi Gupta
Marketing Assistant at Tata Consumer Products
Manan Bajoria
AVP | Growth, Ixigo
KNOW ABOUT BFSI
How Is SEO Crucial for Banking & Financial Websites?
Let us interpret the approach of a normal user in 2022 looking to engage with a bank or financial sector. The user will most likely look for the services they need on Google using the relevant keyword to their use-case. If your BFSI business is not displayed at the top or even on the first page of the SERP, it is almost impossible for the user to find you
Such a situation can be easily taken care of with the help of SEO for financial sector. Implementing the best SEO practices can help your online visibility grow, and bring in more prospective customers or leads. As a business in the BFSI industry, you would not want to miss out on generating prospective leads. Hence, SEO for BFSI is an absolutely essential element towards their success.
Summary
Time to Optimize SEO for BFSI
Plans
SEO Packages and Plans
Lite
Boost your visibility and drive initial growth
- 500 Keyword tracked weekly
- 30 pages optimised
- Bi-Annual reviews with Seniors
Standard
Elevate your website to achieve higher visibility
- 1000 Keywords tracked weekly
- 50 pages optimised
- Quaterly reviews with Seniors
Pro
Supercharge your websites growth by advance strategies
- 1500 Keywords tracked weekly
- 70 pages optimised
- Monthly reviews with Seniors
Enterprise
Unleash the full potential of your websites presence
- 2500 Keywords tracked weekly
- 200 pages optimised
- Monthly reviews with Seniors
Industries
Discover how we can help across various industries
Other Solutions
More Ways to Drive Results
Search Engine Optimization
Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies.
Conversion Rate Optimization
Enhance your website that drives users to complete a desired action to become your customer.
Website Development
Latest web development frameworks, responsive design techniques, and robust backend systems to ensure your website is fast, secure & seamless.
App Store Optimization
Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store.
Content Writing
Craft your brand narrative efficiently with our skilled writers, tailoring content strategies to effectively convey your story.
Local SEO
Boost local visibility, attract quality traffic, and drive conversions with tailored Local SEO strategies.
YouTube SEO
Drive video growth, attract loyal subscribers, and amplify engagement with tailored strategies.
Amazon SEO
Enhance your Amazon presence, capture more buyers, and drive sales with custom optimization strategies.
Link Building
Strengthen your site’s authority, attract quality traffic, and improve SEO with expert link building.
Locations
