Junior Marketing Executive :
We are looking for a creative and enthusiastic Junior Marketing Executive to join our in-house marketing team, working across both Infidigit and Infigrowth brands.
The ideal candidate should have a good understanding of marketing, PR, social media, and digital marketing, along with a passion for content creation and brand storytelling. This role involves supporting end-to-end marketing activities — from campaign planning to execution — and contributing to building a strong online and offline brand presence.
Responsibilities :
Marketing & Branding:
- Assist in planning and executing online and offline marketing campaigns for Infidigit and Infigrowth.
- Coordinate with internal teams, vendors, and external partners for timely campaign execution.
- Support brand-building, outreach, and award nomination initiatives.
- Ensure brand consistency across all marketing touchpoints.
Public Relations (PR) & Outreach:
- Assist in drafting press releases, brand stories, and media communications.
- Identify media features, collaborations, and award opportunities.
- Coordinate with PR agencies and media outlets for coverage and brand visibility.
- Support in maintaining and monitoring the brand reputation of Infidigit and Infigrowth.
Social Media Marketing & Content Creation:
- Plan and execute monthly social media calendars and strategies for both brands.
- Create and manage engaging content — posts, stories, reels, and short-form videos.
- Be comfortable in front of the camera and enjoy creating reels and video content.
- Collaborate with the design/studio team to produce impactful creatives.
- Stay updated with platform trends and analytics to improve performance.
- Track and report social media metrics and insights.
Digital Marketing:
- Support in digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Conduct keyword research, assist in campaign setup, and monitor performance.
- Coordinate with the digital marketing team for optimization and reporting.
- Support in digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Requirements :
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 0–2 years of experience in marketing, PR, or social media roles.
- Strong written and verbal communication skills.
- Must be comfortable on camera and enjoy creating reels and engaging video content.
- Basic knowledge of SEO, SEM, and digital advertising platforms.
- Familiarity with Canva, Google Analytics, Meta Business Suite, or BuzzSumo.
- Creative mindset with strong coordination and multitasking abilities.
Preferred Skills :
- Basic video editing or reel creation experience.
- Exposure to press release writing, influencer collaborations, or brand outreach.
What We Offer :
- Opportunity to work on two growing brands — Infidigit and Infigrowth.
- Hands-on experience across branding, PR, social media, and digital marketing.
- A creative, collaborative, and growth-oriented work environment.
- Exposure to strategic marketing campaigns and cross-functional coordination.
