SEO, or search engine optimization, is a process that aids in improving your overall site structure and its visibility on search engines. When someone searches for a product or content by typing a phrase into the search box, and your website contains that information, it is an SEO effort that causes your web page or site to appear in the search results. Remember that the better your SEO strategy, the more likely you are to be discovered on the internet and persuade users to visit your website.
SEO is typically classified into four types: on-page SEO, off-page SEO, technical SEO, and local SEO. The on-page SEO covers all aspects of your website. If you hire an SEO expert to perform on-page, the emphasis will be on content creation, existing content optimization, adding new keywords wherever necessary, and optimizing the visuals to make it device friendly.
Off-page SEO covers the areas that fall outside your website. It primarily focuses on link-building strategies such as guest posting and outreach to high-domain sites such as media outlets. Off-page SEO also includes content marketing and promotion across multiple platforms. Similarly, technical SEO focuses on improving your site’s structure and locating and repairing broken or dead links.
Last but not least, there is local SEO. This type of SEO is useful for franchise businesses, small clothing stores, and restaurants that operate in small areas. Local SEO begins with Google My Business Listings and includes activities such as obtaining reviews, promoting in local media, and maintaining information consistency across web pages.