Anuja Mishra, an accomplished marketing and sales professional with over 19 years of experience, currently serves as the EVP & Chief Marketing Officer at Honasa Consumer Pvt Ltd, overseeing brands like Mamaearth, The DermaCo, and B Blunt. Her illustrious career includes recognition such as DMA Asia Trailblazer, Storyboard 18 Marketing Visionaries, and BW Top 100 Influential Marketers. Anuja’s insightful articles on brand management reflect her expertise, emphasizing the importance of brand differentiation and the power of storytelling in driving business results. In