Performance Marketing Lead - Meta & Google Ads :
We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our growing team. In this role, you will be responsible for managing and optimizing paid advertising campaigns across Meta (Facebook, Instagram, Messenger) and Google Ads (Search, Display, YouTube, Shopping) for a diverse portfolio of clients.
Key Responsibilities :
- Develop, execute, and manage high-performing PPC campaigns across Meta and Google Ads platforms.
- Conduct in-depth keyword research, competitor analysis, and audience targeting.
- Write compelling ad copy and design engaging ad creatives in collaboration with the creative team.
- Monitor campaign performance closely, analyze key metrics (CTR, CPC, CPA, ROAS), and identify areas for improvement.
- Implement data-driven optimizations to maximize campaign performance and achieve client goals.
- Generate comprehensive reports and insights to track campaign progress and demonstrate ROI.
- Stay abreast of the latest trends and best practices in paid advertising.
- Collaborate effectively with cross-functional teams, including creative, content, and product teams.
Qualifications :
- Proven experience (2+ years) managing successful paid advertising campaigns on Meta and Google Ads platforms.
- Strong understanding of PPC best practices, bidding strategies, and audience targeting.
- Experience with A/B testing and other optimization techniques.
- Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong communication and interpersonal skills with the ability to collaborate effectively.
- Detail-oriented and organized with the ability to manage multiple projects simultaneously.
Preferred Skills :
- Experience with Google Tag Manager, Google Data Studio, and other advanced analytics tools.
- Familiarity with conversion rate optimization (CRO) techniques.
- Experience working in an agency environment.