Modern SEO 101 Playbook
India’s First SEO Playbook By Marketers For Marketers
What's Inside?
1. Future of Organic Search Marketing
2. Is SEO Aging?: A Glimpse at its Evolution and Future
3. Why 'Search' can be a great Marketing Strategy?
4. The Stages of SEO
5. How can partnering make SEO work
6. Tools to sharpen your SEO process
7. Going local: the Vernacular SEO
8. 20+ Case Studies
What's Inside?
1. Future of Organic Search Marketing
2. Is SEO Aging?: A Glimpse at its Evolution and Future
3. Why 'Search' can be a great Marketing Strategy?
4. The Stages of SEO
5. How can partnering make SEO work
6. Tools to sharpen your SEO process
7. Going local: the Vernacular SEO
8. 20+ Case Studies
India’s First SEO Playbook By Marketers For Marketers
“SEO is a constant dialogue between your brand and customers. Whatever stage they are in the buying cycle, your brand interacts with them, and SEO enables this ongoing dialogue to connect and engage with them.
India is entering a new era of digitalization at a growing rate. The need for digitization has led marketers to seek further avenues of revenue generation and better Returns on Investment. As the internet penetration percentage increases over the years, organic search will become the biggest driver of digital success for most online businesses.”
Kaushal Thakkar
Founder & Managing Director at Infidigit
CMO's who have contributed to Playbook's success
Sumeet Singh
Chief Marketing Officer
Info Edge India Ltd
Anil Kumar Singh
Head - SEO & Organic Growth
HT Media
Sai Narayan
Chief Marketing Officer
Paisabazaar
Vipul Oberoi
Chief Marketing Officer
Dun and Bradstreet
Kaushik Chakraborty
Senior VP - Digital Transformation
Tata Capital
Shalini Rao
Chief Marketing Officer
BLR Airport
Khantil Mazumdar
VP & Head of E-commerce
Metro Brands
Vishal Rupani
Co-Founder
Stealth Startup