Keyword Research:

• Conduct in-depth keyword research to identify relevant and high-traffic keywords for the industry.
• Analyze keyword competitiveness and search trends to make informed content decisions.

On-Page Optimization:

• Optimize website content, meta tags, headings, and images for targeted keywords.
• Ensure website structure and navigation are search engine-friendly.
• Implement schema markup and structured data where applicable.

Off-Page Optimization:

• Develop and execute off-page SEO strategies, including link-building campaigns.
• Monitor and evaluate backlink quality, disavow toxic links, and build high-quality, authoritative backlinks.

Content Strategy:

• Collaborate with content creators to develop SEO-friendly content that aligns with keyword research.
• Optimize existing content for better search engine visibility.

Technical SEO:

• Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed improvements.
• Work with web developers to implement technical SEO recommendations.

SEO Analytics:

• Monitor website performance using SEO tools like Google Analytics, Google Search Console, and SEO software.
• Provide regular reports on SEO performance, including traffic, rankings, and conversions.
• Analyzing reports
• KPI Drop/Increase analysis

Stay Informed:

• Stay up-to-date with search engine algorithm updates and industry trends.
• Continuously research and implement best practices in SEO.

Competitive Analysis:

• Analyse competitor websites to identify strengths and weaknesses in their SEO strategies.
• Use insights to refine and improve your SEO approach.

Client Communication:

• The candidate will also be involved in client communication.

Team Handling:

• The candidate has to have experience of at least handling 2-3 team members.