AI - Driven Growth Solutions

App Store Optimization
(ASO) Services to Boost Your App Rankings

Q: What tools do you use for ASO?

We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.

Q: Do I need to do some changes in my app to support ASO?

We have realized that most of the high performing apps in app stores are the ones that are constantly evolving while reflecting technology changes, updating with additional features, considering end-user feedback and other improvements. So we strongly suggest that you should update your app at regular intervals, take user feedback into consideration and accommodate it in your app design/framework, track ratings on a regular basis.

Q: How does the app description affect ASO?

A quality and keyword rich app description support in ASO as its indexed by the app store search engine. The app description should showcase the best features of your app to ensure user engagement and increase in conversion rate. It should also include important keywords for which you want to rank for, along with emoji’s to make it attractive

We customize ASO to ensure faster downloads by your targeted audience from the Play Store & App Store. Best practices of ASO and SEO are implemented to increase the quality of organic downloads.

3.1B+

Organic Sessions

39M+

Leads Generated

130+

Case Studies

70+

Awards & Recognitions

Clients

We are the trusted partners for brands to achieve organic success

BENEFITS

Leading App Store Optimization Services That Drive Organic Traffic

Generate Leads

Attract qualified prospects to your site with targeted SEO strategies

Increase Sales

Drive more conversions with optimized search visibility and user experience.

Higher Organic Rankings

Rank higher in search results, getting your business noticed by more customers.

Grow ROI

Maximize returns by investing in SEO that delivers long-term results.

Boost Brand Visibility

Increase your brand’s presence with better rankings and more traffic.

Improve Engagement

Enhance customer interaction with tailored content and improved site experience.

Challenges

What’s Holding Back Your App’s Organic Growth?

"I worked with an ASO company, but my downloads still haven’t improved."

Many businesses partner with an ASO team expecting quick results, but without the right strategy, your app may still struggle. Poor keyword selection, outdated metadata, and lack of creative testing often prevent apps from gaining visibility no matter how much effort you put in. This is why many brands eventually look for a more data-driven and structured approach, like the one Infidigit follows, to actually move the needle.

"I'm looking for an app store optimization agency, but I’m not sure what’s actually slowing down my growth."

Choosing an agency is tough when you don’t have complete clarity on what’s going wrong. It could be low keyword relevance, weak visual assets, poor ratings, or simply not understanding user intent. Without identifying these gaps, your app will always hit a ceiling.

"I signed up for app store optimization services, yet my app isn't appearing in top search results."

Many services provide basic updates but skip the data-driven work needed to rank. True ASO requires deep keyword research, competitor tracking, frequent updates, and testing new creatives. If any of these are missing, your app won’t move up the charts.

"Even after choosing ASO services, my app isn't converting visitors into installs."

Ranking is only half the job. If your app listing doesn’t clearly communicate value or fails to convince users, impressions won’t turn into installs. Elements like screenshots, videos, and descriptions must be aligned with your audience’s expectations, something Infidigit focuses on through continuous creative testing and user-behaviour insights to improve conversions naturally.

"I hired an ASO company in India, but my app still struggles to rank for competitive keywords."

Not all companies provide the expertise needed to compete in crowded categories. Sometimes the approach isn’t tailored for your niche, target audience, or region resulting in slow or stagnant growth despite regular updates.

"Everyone promises the best app store optimization services, but my app store page still looks the same."

Many providers focus only on surface-level changes. But ASO is an ongoing process that involves testing creatives, improving ratings, analyzing user behavior, and consistently refining your listing. Without a structured strategy, nothing truly changes.

Case studies

We create success stories like these for your brand

Seo

What is App Store Optimization Services?

App Store Optimization (ASO) services focus on improving an app’s visibility, discoverability, and conversion rates in app stores like the Apple App Store and Google Play Store. These services optimize key elements such as app titles, descriptions, keywords, icons, screenshots, videos, and user reviews to ensure higher rankings in search results and category listings.

A well-executed ASO strategy drives organic downloads, enhances user engagement, and boosts app revenue by targeting the right audience. ASO also includes competitor analysis, localization, and ongoing performance tracking to refine strategies and maintain long-term growth. With millions of apps available, ASO services are essential for standing out and achieving sustained success in the app marketplace.

Testimonials

Our clients talk about their transformative growth journeys with us.

“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”

“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”

“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”

“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”

“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“

“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”

“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”

“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”

“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”

“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”

“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”

“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.”

“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”

“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”

SEO Growth

ASO Services for Optimizing Your Smartphone Apps

App store optimization services are highly essential in today’s times, considering the advent of mobile apps as preferred information avenues for people. Every online business requires ASO services to get downloads flowing and proper traffic to their app. In this context, Infidigit is where you will find the best ASO Services.

We also provide all-round SEO Services that give you that extra edge for your product in terms of making it more visible and successful. We back this up with efforts towards app store optimization services and take care of app marketing too. Our digital marketing services are another plus point if you want to get the word out about your app and make it more appealing to users.

Infidigit’s app store optimization services will get you higher views and downloads. Additionally, we make sure that suitable keywords are leveraged within the app to draw high search traffic.

As an ASO Agency, we keep track of and optimize your rank performance versus that of your rivals for relevant keywords. We use advanced tools for monitoring keywords, search rankings, and competitors. We also optimize the architecture of your app while analyzing reviews/ratings. We make sure that your app has the right update frequency and size.

Our app store optimization agency team thoroughly reviews the app’s size, title, icons and screenshots, app downloads, and crash rate. We also cover category analysis, iOS compliance, and more. An off-page review is done, covering install and download analyses. We will help in delivering the message to prospective customers while enabling more app downloads.

We post and curate media releases and blog posts about the app. We keep updating app descriptions on a regular basis as well. ASO services help you learn about the visibility of your app on the Google Play Store and Apple Store. ASO services provide insightful reports about how these strategies are performing and the results yielded by them.

We also analyze the performance of your app thoroughly on the basis of a few key metrics. We take into account these insights while creating strategies for future improvement. If you require app store optimization services, reach out to us today.

Why Us?

Why Infidigit as ASO Service Provider?

We assign a dedicated project manager to oversee your ASO strategy, ensuring seamless execution and personalized support. They act as your primary point of contact, keeping you informed, addressing concerns, and optimizing strategies for maximum app growth.

Infidigit has been recognized for its excellence in ASO and digital marketing, earning industry awards that highlight our expertise. Our achievements reflect our commitment to delivering top-notch app optimization strategies that drive real results.

Our ASO experts use a data-driven approach to identify and resolve app optimization challenges. By analyzing key metrics, we develop tailored strategies that enhance visibility, boost downloads, and improve user engagement.

As a professional ASO agency, we utilize industry-leading ASO tools to analyze keywords, track performance, and optimize your app effectively. These tools help us refine strategies, enhance visibility, and ensure sustained growth in the competitive app marketplace.

Our ASO strategies drive high-quality traffic, boost conversions, and maximize in-app purchases or ad revenue. By improving app visibility and user engagement, we help you achieve higher ROI and long-term business growth.

Features

Our App Store Optimization Service Includes

1. App Store Audit

Our App Store Audit helps identify areas to improve your app’s performance and visibility. We analyze key factors to ensure your app is fully optimized for rankings and conversions.

What’s Included in Our App Store Audit?

Metadata Analysis – Evaluate app title, description, and keywords for better discoverability.
Keyword Performance – Assess keyword rankings and suggest high-impact keywords.
Competitor Insights – Analyze competitor strategies to identify growth opportunities.
User Reviews & Ratings – Identify trends in user feedback and areas for improvement.
Conversion Rate Optimization – Enhance listing elements to boost downloads.

With our best app store optimization services, we provide detailed insights and strategic recommendations to improve your app’s ranking. Our ASO services ensure your app stays ahead in the competitive app store optimization landscape.

2. Competitor Analysis

Understanding your competition is key to a successful ASO strategy. Our Competitor Analysis service provides in-depth insights into what’s working for top-ranking apps in your category.

What We Offer in Competitor Analysis:

Keyword Comparison – Identify high-performing keywords your competitors are using.
App Listing Evaluation – Analyze competitor titles, descriptions, and visuals for optimization ideas.
Performance Benchmarking – Compare download trends, user ratings, and engagement metrics.
ASO Strategy Insights – Discover winning tactics used by leading apps.
Growth Opportunities – Find gaps in the market to position your app effectively.

As an experienced ASO agency, we help refine your app marketing approach by leveraging competitor data. Our insights empower you to stay ahead and implement a data-driven ASO strategy for sustained success.

3. App Store Keyword Targeting

Effective app keyword research is crucial for improving your app’s discoverability and rankings. Our App Store Keyword Targeting service helps you identify and implement high-performing keywords to attract the right audience.

How We Optimize Keyword Targeting:

Comprehensive Keyword Research – Identify relevant, high-traffic keywords for better visibility.
Competitor Keyword Analysis – Discover keywords driving success for top-ranking apps.
Long-Tail Keyword Optimization – Target niche keywords to reach a more engaged audience.
Regular Performance Tracking – Monitor keyword rankings and refine strategies accordingly.
Metadata Optimization – Seamlessly integrate keywords into app titles, descriptions, and tags.

As a leading ASO company, we use data-driven strategies and advanced keyword research for ASO to enhance your app’s searchability, ensuring higher rankings and increased downloads.

4. App Title & Description Optimization

Your app title and description play a crucial role in app store optimisation, influencing rankings and user engagement. Our App Title & Description Optimization service ensures your app stands out and attracts more downloads.

How We Optimize Your App Title & Description:

Keyword-Optimized Titles – Craft compelling, keyword-rich titles for higher rankings.
Engaging Descriptions – Write clear, persuasive descriptions that highlight key features.
Structured Formatting – Use bullet points and spacing for better readability.
A/B Testing – Analyze different title and description variations to maximize conversions.
Localization Support – Optimize content for multiple languages to expand reach.

As the best ASO company, we provide expert ASO services to enhance your app’s visibility, improve discoverability, and drive organic downloads.

5. App Icon & Screenshots Optimization

Visual elements play a key role in user engagement and conversions. Our App Icon & Screenshots Optimization service ensures your app stands out in the crowded marketplace.

How We Enhance Your App’s Visual Appeal:

Eye-Catching App Icons – Design or refine icons for better brand recognition and visibility.
High-Quality Screenshots – Showcase app features with engaging, well-structured visuals.
A/B Testing – Test different icon and screenshot variations to maximize conversions.
Compliance with Guidelines – Ensure visuals meet app store requirements for better approval rates.
Localized Graphics – Adapt screenshots for different regions to enhance global reach.

As a trusted ASO company, our app store optimization service enhances your app’s first impression, leading to higher downloads and improved ASO marketing results.

6. App Category & Localization Optimization

Choosing the right category and optimizing for multiple regions are crucial ASO factors that impact your app’s visibility and downloads. Our App Category & Localization Optimization service ensures your app reaches the right audience globally.

How We Optimize Your App’s Category & Localization:

Category Selection – Identify the most relevant category to improve ASO ranking and visibility.
Localized Metadata – Translate and optimize app titles, descriptions, and keywords for different markets.
Cultural Adaptation – Tailor visuals and messaging to resonate with target audiences.
Region-Specific Strategies – Implement localization tactics to boost downloads in multiple countries.

With our best ASO service, your app gains a competitive edge, ensuring higher rankings and a stronger global presence.

7. App Review & Rating Reputation Management

User feedback directly impacts app store optimization, influencing both rankings and user trust. Our App Review & Rating Reputation Management service helps you maintain a positive brand image and improve app ratings and reviews.

How We Manage Your App’s Reputation:

Review Monitoring – Track and analyze user feedback to identify improvement areas.
Engagement & Response – Respond to app reviews promptly to enhance user satisfaction.
Encouraging Positive Ratings – Implement strategies to boost app ratings and credibility.
Addressing Negative Feedback – Resolve user concerns to improve overall perception.
Sentiment Analysis – Gain insights from reviews to enhance app features and user experience.

By optimizing app ratings and reviews, we strengthen your app’s reputation, leading to better retention, trust, and long-term success.

8. Monitoring & Regular Reporting

Tracking performance is key to refining ASO strategies and maximizing results. Our Monitoring & Regular Reporting service ensures you stay updated on your app’s growth and opportunities.

What Our ASO Monitoring & Reporting Includes:

Performance Tracking – Analyze downloads, rankings, and engagement metrics.
Keyword Monitoring – Track keyword movements to refine ASO strategies effectively.
Competitor Insights – Compare performance with top apps in your category.
User Behavior Analysis – Understand how users interact with your app.
Actionable Reports – Receive clear, data-driven reports with recommendations for improvement.

As a leading ASO company, we provide transparent insights that help you refine your ASO marketing approach, ensuring long-term success in the app marketplace.

Process

Our App Store Optimization Process

1. App Audit & Competitive Analysis

Our App Audit & Competitive Analysis helps optimize your app for better visibility. We assess metadata, keywords, visuals, and user engagement to find areas for improvement. By analyzing top competitors, we refine your ASO strategies to boost rankings. As a leading ASO company, we provide data-driven insights to enhance your app’s performance and growth.

2. Keyword Research & Selection

Our Keyword Research & Selection process ensures your app ranks for the right search terms. We conduct in-depth app keyword research to identify high-traffic and relevant keywords. As an experienced ASO agency, we analyze competitor keywords and trends to refine your strategy. By focusing on keyword research for ASO, we help improve search rankings, attract the right audience, and increase downloads.

3. Title, Subtitle & Description Optimization

Our Title, Subtitle & Description Optimization process enhances your app’s visibility and appeal. We craft compelling, keyword-rich titles and descriptions that align with app store optimization services guidelines. By implementing effective ASO strategies, we ensure your app ranks higher in search results. This approach strengthens your app marketing, attracting more users and boosting downloads.

4. App Icon, Screenshots & Video Optimization

Our App Icon, Screenshots & Video Optimization process enhances your app’s visual appeal to drive more downloads. As part of ASO marketing, we design eye-catching icons, engaging screenshots, and compelling preview videos that showcase your app’s features. As the best ASO agency, we ensure your visuals align with user expectations, increasing conversions and app store rankings.

5. App Category & Localization Strategy

Our App Category & Localization Strategy ensures your app reaches the right audience worldwide. We select the most relevant category to boost rankings and visibility through effective app store optimisation. By localizing app content, keywords, and visuals, we enhance user experience across different regions. With our ASO strategies and expertise as the best ASO service, we help maximize downloads and engagement globally.

6. Ratings & Reviews Management

Our Ratings & Reviews Management process helps improve your app’s reputation and credibility. We monitor and respond to app ratings and reviews, addressing user feedback to enhance satisfaction. As a trusted app store optimization company, we implement strategies to encourage positive reviews and maintain a strong rating, boosting user trust and app rankings.

7. Performance Tracking & Continuous Optimization

Our Performance Tracking & Continuous Optimization ensures long-term app growth. We analyze key ASO ranking factors, track keyword performance, and monitor user engagement to refine strategies. As the best ASO service, we make data-driven adjustments to improve visibility, downloads, and retention, keeping your app competitive in the market.

Industries

Discover how we can help across various industries

SEO for Real Estate

SEO for FMCG

SEO for Fitness

SEO for Health Care

SEO for E-commerce

SEO for Dentist

SEO for Doctor

SEO for Fashion

SEO for B2B

SEO for Automobile

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Conversion Rate Optimization

Enhance your website to drive users to complete a desired call to action that helps you gain long-term customers.

Website Development

Latest web development frameworks, responsive design techniques, and robust backend systems to ensure your website is fast, secure & seamless.

App Store Optimization

Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store.

Content Writing

Craft your brand narrative efficiently with our skilled writers, tailoring content strategies to effectively convey your story.

Local SEO

Boost local visibility, attract quality traffic, and drive conversions with tailored Local SEO strategies.

YouTube SEO

Drive video growth, attract loyal subscribers, and amplify engagement with tailored strategies.

Amazon SEO

Enhance your Amazon presence, capture more buyers, and drive sales with custom optimization strategies.

Link Building

Strengthen your site’s authority, attract quality traffic, and improve SEO with expert link building.

Locations

We drive growth Worldwide, delivering solutions wherever you are

SEO Company in Gurgaon

SEO Company in Chennai

SEO Company in Hyderabad

SEO Company in Jaipur

SEO Company in Ahmedabad

SEO Company in Kolkata

SEO Company in Noida

SEO Company in Mumbai

SEO Company in Bangalore

SEO Company in Delhi

FAQs

FAQ's on App Store Optimization Services

What is App Store Optimization?

App Store Optimization (ASO) is a technique used to improve your mobile app ranking within app store ecosystems like Apple App Store, Google Play Store, and Windows Store. It is also known as App Store Marketing or Mobile App SEO.

What is the primary goal of ASO?

The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, app reviews, and audience engagement.

Does ASO use similar techniques to SEO?

Some techniques of ASO are quite similar to SEO. Optimization for the app name, title, and URL, keyword research for app searches, app rating and reviews generation, deep linking within mobile apps, CTR optimization, and indexation of Apps in Google SERPS (search engine results pages) are some of the tactics which are variants of the ones used in SEO.

What are the core optimization elements of ASO?

App name, URL, and subtitle, keyword fields, ratings and reviews, downloads are the core elements to optimize in ASO.

What tools do you use for ASO?

We use a number of third-party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.

Do I need to make some changes in my app to support ASO?

We have realized that most of the high-performing apps in app stores are the ones that are constantly evolving while reflecting technology changes, updating with additional features, considering end-user feedback, and other improvements. So we strongly suggest that you update your app at regular intervals, take user feedback into consideration and accommodate it in your app design/framework, and track ratings on a regular basis.

What is your research process on relevant SEO keywords?

Our team uses a mix of automated tools and manual research to arrive at the most appropriate keywords for your SEO campaign. We use factors like search volume, competition, content relevancy, and conversion potential to arrive at the final list of keywords for the SEO campaign.

Do keywords in App Store reviews affect ASO?

Yes, they do. All the keywords in the app store reviews are indexed by the app store search engine. Hence, as part of our ASO services, we mine user reviews to get more keyword ideas as they are full of ASO-friendly keywords.

How does the app description affect ASO?

A quality and keyword-rich app description supports ASO as it’s indexed by the app store search engine. The app description should showcase the best features of your app to ensure user engagement and an increase in conversion rate. It should also include important keywords for which you want to rank, along with emojis to make it attractive.

What budget should I keep aside for ASO?

After understanding your marketing objectives from ASO, we will work closely with you to estimate your budgets. It is a function of efforts based on your optimization status quo, number of keywords, competitiveness of the category, etc based on which our team will share a customized quote with you

Why it is important to opt App Store Optimization Services?

With many apps that come into existence day by day, each one of them needs ASO Audit to get high-ranking. If your app is ranking higher along with having a trust-building factor then it certainly gains organic traffic and downloads on the app.

How Can I Measure the Success of Our ASO Efforts?

Measuring the success of ASO efforts starts with understanding the specific actions being taken. App Store Optimization (ASO) improves app rankings and increases downloads. By aligning our ASO strategy with clear goals and business objectives, we can track progress and work towards achieving those targets for better app visibility and performance.

200+ brands scaled revenue using our data-backed playbook.

Multifold growth

Boost ROI

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App Store Optimization(ASO) Services to Boost Your App Rankings