Infidigit boosted Motilal Oswal’s app visibility through effective ASO strategies
The Client
Motilal Oswal Financial Services Limited, a top player in the Indian financial services sector, offers a diverse range of financial products and services. Renowned for their superior online trading platform, they stand as a leading broking house across various financial segments.
The Objective
Motilal Oswal aimed to enhance their digital presence with specific goals including:
- Increase the number of keywords ranking for the Play Store and App Store
- Increase the number of visitors to the app listing via non-branded keywords
- Receive recommendations for app features that would enhance the user experience
The Challenge
In a highly competitive market, the Motilal Oswal app faced formidable contenders. To meet these challenges, Infidigit needed to adopt a comprehensive optimization strategy encompassing keyword research, UI/UX enhancements, review management, and technical improvements.
The Solution
Infidigit employed a multifaceted approach to enhance Motilal Oswal’s app visibility. This section delves into the strategic methods and innovative techniques adopted to tackle the unique challenges in app store optimization (ASO). From conducting comprehensive audits to fine-tuning app features, each step played a pivotal role in steering the campaign towards success.
- Performed ASO Audit for Play Store & App Store – Infidigit conducted a detailed ASO audit for apps, covering all the critical aspects. This audit included a thorough analysis of the app’s name, short and long descriptions, icons, screenshots, promotional video, feature graphic, app size, update frequency, reviews, ratings, warnings from Google, and competitor’s app analysis.
- Keyword Rich App Title & Description – To ensure optimal results, Infidigit also conducted extensive keyword research, which includes the classification of terms into primary and secondary categories based on intent and search volume. After completing the keyword research and competitor analysis, the team optimized Motilal Oswal’s title, short description, long description, and developer name. Infidigit also conducted A/B testing for multilingual content in the long description.
- Android Vitals Recommendations – The team also provided ANR and crash insights to improve the app’s performance, based on the Android and app versions. 99.45% reduction in crashes of the app which leads to improvement in Android vitals.
- Suggestions on App Visuals –
- Offered suggestions for app screenshots that helped users get a better idea of app UI/UX, features & benefits with the app journey.
- Shared suggestions for a promotional video about the app
- Review & Rating Analysis – Infidigit’s review and rating analysis was based on negative feedback, and the team suggested ways to improve Motilal Oswal’s app accordingly.
- App Features for Better User Experience – Infidigit also provided suggestions for app features to help gain more reviews and improve the overall user experience like in-app reviews, In-app updates, multiple ways to log in, and more.
The Result
The culmination of Infidigit’s targeted strategies and meticulous execution led to remarkable achievements for Motilal Oswal’s app. This section highlights the tangible outcomes of the campaign, showcasing how the strategic interventions translated into measurable improvements in app visibility, user engagement, and keyword rankings across digital platforms.
700%
Improvement in the top 5 Keywords Ranking for the Play Store
1600%
Improvement in the top 10 Keywords Ranking for the Play Store
62.5%
Improvement in top 5 Keywords Ranking for App Store
54.5%
Improvement in top 10 Keywords Ranking for App Store
Increase in keyword ranking within the top 5 and top 10 positions
Play Store Summary | |||
# Keywords | Base Ranking Sept’22 | Rankings as of July’23 | % Growth |
Top 5 | 1 | 8 | 700.00% |
Top 10 | 2 | 34 | 1600.00% |
App Store Summary | |||
# Keywords | Base Ranking Sept’22 | Rankings as of July’23 | % Growth |
Top 5 | 8 | 13 | 62.50% |
Top 10 | 11 | 17 | 54.55% |
Keywords Ranking in Top 10 | |||
Keywords | Search Volume | Base Ranking Sept’22 | Rankings as per 31st July’23 |
demat account | 5,100 | 44 | 10 |
Share market investment | 2,800 | 12 | 10 |
trade futures | 1,500 | – | 10 |
demat account opening | 1,300 | 30 | 5 |
open demat account | 1,300 | 10 | 5 |
demat | 1,300 | 17 | 5 |
share market india | 1,300 | 135 | 8 |
investment app | 1,300 | 31 | 10 |
share bazar | 1,300 | unranked | 10 |
best share market app | 1,000 | 26 | 9 |
Conclusion
Infidigit’s tailored strategies propelled Motilal Oswal’s app to new heights in a competitive market. This case study exemplifies how targeted ASO can lead to significant improvements in app visibility and user engagement.
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