Shabbir Sadriwala

Does Technical SEO Implementations Really Work

Technical Search Engine Optimisation (SEO) is one of the most searched terms in the search marketing glossary. The popularity of this term has grown tremendously over the last decade. But why? As Google became more efficient with its ranking algorithms and multiple signals for ranking, the SEO experts had to make sure that they did …

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Google New Link Attributes

Google Introduces New Link Attributes

In September 2019, Google announced two new link attributes to help webmasters better understand the nature of particular links. These link attributes are going to be an addition to the ‘no-follow’ attribute introduced by Google in 2005 to help fight comment spam. Within no-follow, Google has announced rel=”sponsored” and rel=“ugc”, which are explained below: rel=”sponsored” …

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