Technical SEO refers to the optimization of the technical aspects of a site. This involves indexing, rendering, and making the website easier to crawl and any other improvement that boosts site visibility.
Technical SEO enables a site to meet the search engine requirements that aim to provide seamless Internet navigation to the users.
Few Technical SEO Tips to Consider
Search engines like Google look for crawl, index, and render on websites to rank. Sites should also be fast, chock full of original content, and mobile optimized. Given below are a few technical SEO tips to consider while working:
- Sitemap: A sitemap is a list or collection of a website’s URLs or pages. It conveys to the search engine what content is available on a site and how to reach it. It spares crawlers the hunt for links as all the related material is available at once. The absence of a sitemap may lead to search engines not finding internal links and important pages may be overlooked.
- Best Practices on Robot.txt: A robot.txt is a text file created to guide search engines as they crawl through websites. They also indicate if a particular search engine is allowed to crawl a particular website. One must ensure that pages that need to be crawled are not blocked. In the case of sensitive content or pages that need to pass equity, blocking should not be done using robot.txt. To update or upload pages faster, the robot.txt URL can be submitted to search engines.
- Canonical Tags: A Canonical tag or Rel Canonical is a part of on-page technical SEO that informs the search engine about which version of an URL should appear as search results. They are HTML codes that point to the master copy of a page and block the display of duplicate pages.
Website owners must look closely and carefully into technical SEO and update or tune their content for better optimization across all webpages. Infidigit regularly posts relevant and interactive articles on technical SEO and its details. Developers can refer to these so as to be up to date with the latest and relevant knowledge about the field.