Transforming Complex Security Pricing into a Seamless User Experience
The Client
DoveRunner is a global leader in advanced mobile app security and content protection. Specializing in solutions that safeguard mobile applications from threats, DoveRunner provides cutting-edge services like Multi-DRM, Forensic Watermarking, Anti-Piracy solutions, and more. The company’s goal is to help enterprises secure their mobile apps and content in an increasingly digital world.
The Objective
The primary objective was to create an innovative pricing simulator on WordPress that meets the design and UX requirements for DoveRunner’s diverse customer base. The simulator had to:
- Simplify complex security-plan calculations
- Provide clear, accurate pricing for both English and Korean audiences
- Integrate seamlessly into the existing WordPress site
- Be built using custom JavaScript to offer a dynamic, responsive experience
The Challenge
DoveRunner needed a modern, bilingual website that reflected its expertise and sophisticated solutions while supporting its rapid global growth. With a growing clientele in both English and Korean-speaking markets, DoveRunner required a platform that could effectively communicate its offerings and deliver a seamless user experience (UX).
Additionally, DoveRunner needed an innovative solution to simplify complex pricing and solution plans, which were often too intricate for users to calculate on their own.
The Solution
To meet DoveRunner’s objectives, we developed a custom pricing simulator embedded directly into the WordPress platform. The solution included:
- Multi-DRM Pricing: Calculating costs based on the number of users (MAL, MAU).
- Forensic Watermarking Pricing: Based on session count and detection requests.
- Distributor Watermarking Pricing: Determined by the number of watermarked video minutes output.
- Transcoding & Packaging: Pricing adjusted according to input video length, codec, job type, and renditions.
- Anti-Piracy: Calculating pricing based on the number of assets monitored in parallel.
- Mobile App Security Solution Pricing: The pricing for mobile app security based on MAD.
By using custom JS, the simulator was able to dynamically calculate the cost of each solution based on user input, while adjusting to different languages for bilingual support. The simulator was designed to be intuitive, with easy-to-navigate fields, helping users quickly understand the pricing structure for various security solutions.
The Result
The integration of the pricing simulator into the Doverunner website brought multiple benefits:
- Enhanced User Experience: Customers could easily calculate the cost of their mobile app security and content protection solutions based on their specific needs, saving time and effort.
- Bilingual Support: The simulator was successfully implemented in both English and Korean, allowing DoveRunner to cater to its global client base.
- Improved Conversion Rates: By providing an easy-to-use tool that demystified pricing, DoverRunner was able to improve its engagement and conversion rates on the website.
- High Performance: The WordPress site, now unified and scalable, displayed excellent performance scores, further bolstering the trust in DoveRunner’s brand.
The Conclusion
The innovative pricing simulator we developed for DoveRunner not only met the company’s functional requirements but also aligned perfectly with its business goals of supporting global growth and providing superior mobile app and content security solutions. The project demonstrated how a complex service offering could be simplified for customers through modern technology, resulting in a more user-friendly experience and better overall results.
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