Dream11 Case Study

How Dream11 Won During The IPL 2019

About Dream11

Dream11 is India’s Biggest Sports Gaming platform with 4 crore+ users playing Fantasy Cricket, Football, Kabaddi and NBA. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge.

What was Dream11 looking for?

IPL being one of the biggest sports leagues in India,
they were looking to make the most out of their partnership with the league by achieving below objectives:
  • Optimizing user acquisition cost by 50%
  • Increasing Fantasy click share by 20%
  • Increasing click share for IPL terms by 10 times

What Infidigit Provided them ?

0 %
Optimization in User Acquisition Cost

We optimized the organic user acquisition cost by 84%, which improved their ROI via organic channels drastically.

0 %
Increase in 'Fantasy' Click Share

Our efforts led to an increase in the Fantasy click share by 22%

0 X
Click Share Growth for IPL

The campaign led to an increased the IPL click share by 22 times.

0
Awards won

A Gold at Indian Content Leadership Award for the Best Content in a Search Marketing Campaign category & another gold at Digital Enterprise Award for the Best Content-Driven Digital Campaign category.

How Did We Achieve These Results?

  • Creating New Pages
  • Content Syndication
  • Contextual Linking

The biggest sporting event in India IPL was about to start. We saw an opportunity in this case where we created new pages that catered to the growing demand for IPL insights. In this process we identified relevant keywords that could be linked to the newly created pages. This strategy helped us to improve their ROI via organic channels.

With the content syndication process on previously mentioned keywords, the team implemented an effective measure to create a buzz around the newly-created content pages. This process helped us to improve their click share on IPL terms. 

Contextual linking was used to make pages easily discoverable by crawlers. The process also helped in spreading the internal links across the websites, making the user experience much richer. This led to an improvement in organic users. 

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