Dream11 Case Study

How Dream11 Won During The IPL 2019

Dream11 is India’s Biggest Sports Gaming platform with 4 crore+ users playing Fantasy Cricket, Football, Kabaddi and NBA. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge.

What was Dream11 looking for?

IPL being one of the biggest sports leagues in India, they were looking to make the most out of their partnership with the league by achieving below objectives:

  • Optimizing user acquisition cost by 50%.
  • Increasing Fantasy click share by 20%
  • Increasing click share for IPL terms by 10 times

What Infidigit Provided them ?

0 %
Increased User Acquisition Cost by
We optimized the organic user acquisition cost by 84%, which improved their ROI via organic channels drastically.
0 %
Fantasy Click Share Increased by
Our efforts led to an increase in the Fantasy click share by 22%
0 x
IPL Click Share Increased by
The campaign led to an increased the IPL click share by 22 times.
0
Number of Awards won
A Gold at Indian Content Leadership Award for the Best Content in a Search Marketing Campaign category & another gold at Digital Enterprise Award for the Best Content-Driven Digital Campaign category.

How Did We Achieve These Results?

Creating New Pages

Created new pages that catered to the growing demand for IPL insights. Identified relevant keywords that could be linked to the newly created pages.

Content Syndication

Content syndication process on previously mentioned keywords, the team implemented an effective measure to create a buzz around the newly-created content pages.

Contextual Linking

Contextual linking was used to make pages easily discoverable by crawlers. The process also helped in spreading the internal links across the websites, making the user experience much more richer.