Dream11 Case Study
How Dream11 Won During The IPL 2019
Dream11 is India’s Biggest Sports Gaming platform with 4 crore+ users playing Fantasy Cricket, Football, Kabaddi and NBA. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge.
What was Dream11 looking for?
IPL being one of the biggest sports leagues in India, they were looking to make the most out of their partnership with the league by achieving below objectives:
- Optimizing user acquisition cost by 50%.
- Increasing Fantasy click share by 20%
- Increasing click share for IPL terms by 10 times