Dun & Bradstreet SEO Case Study

How Infidigit helped Dun & Bradstreet to increase its Organic Sessions By 156% in 5 months

Dun & Bradstreet India, offers a wide suite of credit information solutions and database services extensively used by banks, financial institutions, multinationals, corporate entities, public sector undertakings, SMEs, exporters and importers. With Dun & Bradstreet, it’s easier to choose the most promising companies to move forward with; and the riskiest ones to leave behind.


More than 100,000 companies rely on Dun & Bradstreet to provide the insight they need to help build profitable, quality business relationships with their customers, suppliers and business partners. 

What were they looking for?

Dun and Bradstreet were struggling to increase their sessions and user base via the organic channels; a goal which they were aiming at for the past 2 years. With numerous companies trying to promote the same services they were finding it difficult to stand out against the competition.

  • Increase in Organic Sessions by 100% within 12 months of engagement
  • Increase in Organic Users & New Users by 100%  within 12 months of engagement
  • Increase in Clicks by 100% within 12 months of engagement

What Infidigit Provided them ?

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Increase in Organic Sessions in 5 months

Within 5 months of engagement, Infidigit team helped Dun & Bradstreet to increase their organic sessions by 156%

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Increase in Organic Users

With constant support and technical implementation from the D&B team, Infidigit team managed to increase the organic users of the website by 175%.

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Increase in Organic New Users

With numerous SEO strategies involved, we observed an increase in organic new users by 188% in 5 months of engagement.

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Increase in Clicks

With on-page and technical implementations on the website, D&B team observed improvement in clicks by 186%

How Did We Achieve These Results?

Once the website was audited manually and using various tools, technical points were recommended to resolve the issues. Technical pointers like schema addition, sitemap creation, crawling and indexing optimization and many more. This helped us to make the website more search-friendly and also helped to increase the crawling and indexing of pages.

Infidigit team suggested multiple on-page SEO changes which helped them to improve the overall SEO health score. Header tags and meta tags were optimised on the service pages. Internal Linking activity was performed to enhance user and bot experience. These activities helped to improve the rankings of service pages.

Content is one of the most crucial aspects of any SEO campaign. Based on the content gap analysis performed by the Infidigit team, content recommendations were shared with the D&B team. Once the content was made live, the SEO health score of the webpages increased which helped us to improve our rankings and land more users on the website.

Off-page optimisation helps build a website's recognition and domain authority. For Dun and Bradstreet Infidigit team build high-quality backlinks from external websites to increase the website’s online presence and domain authority

Some Snapshots



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