Episode 17 – How ALTBalaji Became One of The Most Popular OTT Platforms in India?

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AltBalaji, an OTT platform, has gained immense popularity in the digital entertainment space. With a focus on creating original and diverse content, AltBalaji has successfully captured the attention of viewers. The platform offers a wide range of shows across various genres, catering to different audience preferences. AltBalaji’s success can be attributed to its strategic partnerships, innovative marketing techniques, and user-friendly interface. The platform has also leveraged the power of social media to engage with its audience and create a strong brand presence. AltBalaji’s commitment to delivering high-quality content and its ability to adapt to changing consumer demands have contributed to its rise as one of the most popular OTT platforms in the industry.

Key Take Aways

  1. Understanding the target audience: AltBalaji’s success can be attributed to its deep understanding of its target audience, which allowed them to create content that resonated with their viewers.
  2. Leveraging data analytics: The use of data analytics helped AltBalaji identify trends, preferences, and viewing patterns, enabling them to make data-driven decisions and optimize their marketing strategies.
  3. Content diversification: AltBalaji recognized the importance of offering a diverse range of content to cater to different viewer preferences, ensuring that there was something for everyone on their platform.
  4. Strategic partnerships: Collaborating with popular actors, directors, and production houses helped AltBalaji gain credibility and attract a wider audience base.
  5. Effective social media presence: AltBalaji leveraged social media platforms to engage with their audience, build brand awareness, and promote their content effectively.
  6. Personalization and customization: AltBalaji focuses on providing personalized recommendations and customized content offerings to enhance the viewer experience and keep them engaged.
  7. Continuous innovation: AltBalaji constantly experimented with new content formats, genres, and marketing techniques to stay ahead of the competition and keep their audience engaged.
  8. User feedback and engagement: AltBalaji actively sought feedback from their viewers and engaged with them through various channels, allowing them to understand their needs and preferences better and improve their offerings accordingly.

In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years.

About The Growth Genius

From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in driving the brand’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her experience to build the ALTBalaji brand at a global level.

Before joining ALTBalaji, Divya worked with ZEE5 where she conceptualized and developed the brand ‘ZEE5’ and ‘ZEE5 Originals’ and launched the platform and multiple original shows on it.

So, let us join today’s Growth Genius, Divya Dixit, and Kaushal Thakkar, Host – Founder & Managing Director of Infidigit as they talk about the secret sauce behind ALTBalaji’s success in India and on an international level.

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Episode 17 – How ALTBalaji Became One of The Most Popular OTT Platforms in India?