PPC enables a controllable, targeted and cost-effective medium to rank higher on Google. We optimize campaigns and drive revenue for you through smart data-backed decisions.
PPC Services - How to Drive Greater Brand Growth
If you own a brand or company, PPC services are the need of the hour for growing it. Wondering what pay per click advertising (PPC) actually entails? It can help you target customers based on the advertisements that they view.
And this is why you need the right PPC services in India, courtesy Infidigit, for optimizing your brand campaigns and growing revenues through data-based decisions.
PPC is a highly flexible option that can be scaled up swiftly and used to generate high-quality leads. We research and choose keywords that enable the highest conversions with lower investments so that your PPC campaigns are a success.
Infidigit is the right PPC company to help you keep a check on what the competition is spending on and tweak your campaigns accordingly. Our PPC services will help you create a fantastic landing page with targeted A/B content testing and buttons for calls to action. Additionally, the content specialists in our pay-per-click services team will create a compelling copy that gets the job done.
Our top-of-the-line PPC services will also help in fine-tuning and optimizing existing campaigns for enabling better returns on investment (ROI). The right PPC company in India, like Infidigit, will help execute several A/B testing procedures for PPC-based advertisement formats. This will improve conversions with comparatively lower investments. We also cover user engagement tracking in addition to keyword performance.
We can also help you drive successful campaigns across Bing. Using our services will instantly help you jack up traffic on your website along with enhancing conversions and overall visibility. This will naturally equate to higher ROI. We at Infidigit also have dedicated experts who can take care of Google Shopping campaigns in case you own an e-commerce website.
PPC Services Includes
Creating Targeted Campaigns
Amidst online ad campaign formats, PPC is one of the most flexible and scalable options. We build campaigns with the sole objective of driving quality leads for you.
- We research and select the most effective keywords which can give you maximum conversions with minimum investment. We keep a regular check on ad spends by competition and tweak our campaigns to ensure that we don’t lose out on any opportunities.
- A well-optimized landing page can greatly boost conversions of your PPC campaign. Our team facilitates the best landing page option through targeted A/B testing of content and call to action buttons, to ensure higher conversions.
- Our content team creates engaging copy for your campaigns through rigorous A/B testing of multiple ad formats ads. We finally go big bang with only those campaigns which are destined to increase your online revenues.
Optimizing Existing PPC Campaigns
As part of our strategic engagements with brands, we constantly keep optimizing their PPC campaigns to achieve better ROI.
- We run multiple A/B testing campaigns on PPC ad formats to ensure that brands get improved conversions with the same or reduced investment.
- Regular tracking of engagement levels of users ensures that we get enough primary data to analyze and tweak the campaign creative and content. This enables us to use the most potent creatives for higher ROI.
- Our team keeps a close tab on the performance of each keyword in your campaign. We follow a goal based strategy and all our campaign budgets are aligned to give you the most optimum conversions
Reporting PPC Performance
Your team would be regularly updated on performance metrics of the PPC campaign through detailed monthly reports.
- We keep you posted on campaign spends and improvements with transparent and insightful reports.
- Our team constantly optimizes keyword campaigns to drive more conversions through minimum investments. The same is captured in detailed campaign reports and shared with you on a monthly basis.
- We provide a custom online dashboard to you for accessing your PPC campaign data and reviewing the same at your convenience.
FAQ's on PPC Services
Simply put, Pay Per Click marketing or PPC, refers to a mode of search marketing in which advertisers buy visits to their website by paying a fee each time one of their display ads is clicked. It facilitates a bid based online platform through which advertisers can bid for ad placement in sponsored search results. These ads appear when a prospective buyer searches for their business/product category through a relevant keyword on search engines.
If done right, PPC marketing facilitates instantaneous growth in website traffic and conversions. Hence, it should be an essential part of your advertising strategy, especially if you are looking for immediate results on your marketing spends.
Our team uses a mix of in-house and third-party tools to ensure that we get the best out of the paid search campaigns for your business. We use the most cutting edge solutions to track competitor spends, optimize budgets, research and bid on the best performing keywords to achieve the maximum ROI.
SEO gets traffic to your website organically and without using paid strategies. It’s not an instantaneous solution to increase website traffic and will take at least 3-6 months before you start witnessing some tangible results. If the competitiveness of your industry is high, it may even take longer than 6 months for ranking on traffic-heavy keywords.
SEM on the other hand, uses paid search strategy to instantaneously increase website traffic and conversions for your brand. So, depending on your marketing objectives, you can grow sustain-ably using SEO or invest in SEM to build traffic instantly.
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