PAY PER CLICK SERVICE

PPC enables a controllable, targeted and cost-effective medium to rank higher on Google.
We optimize campaigns and drive revenue for you through smart data-backed decisions.

SCHEDULE A MEETING

CREATING TARGETED CAMPAIGNS

Amidst online ad campaign formats, PPC is one of the most flexible and scalable options. We build campaigns with the sole objective of driving quality leads for you.

  • We research and select the most effective keywords which can give you maximum conversions with minimum investment. We keep a regular check on ad spends by competition and tweak our campaigns to ensure that we don’t lose out on any opportunities.
  • A well-optimized landing page can greatly boost conversions of your PPC campaign. Our team facilitates the best landing page option through targeted A/B testing of content and call to action buttons, to ensure higher conversions.
  • Our content team creates engaging copy for your campaigns through rigorous A/B testing of multiple ad formats ads. We finally go big bang with only those campaigns which are destined to increase your online revenues.

OPTIMIZING EXISTING PPC CAMPAIGNS

As part of our strategic engagements with brands, we constantly keep optimizing their PPC campaigns to achieve better ROI.

  • We run multiple A/B testing campaigns on PPC ad formats to ensure that brands get improved conversions with the same or reduced investment.
  • Regular tracking of engagement levels of users ensures that we get enough primary data to analyze and tweak the campaign creative and content. This enables us to use the most potent creatives for higher ROI.
  • Our team keeps a close tab on the performance of each keyword in your campaign. We follow a goal based strategy and all our campaign budgets are aligned to give you the most optimum conversions

REPORTING PPC PERFORMANCE

Your team would be regularly updated on performance metrics of the PPC campaign through detailed monthly reports.

  • We keep you posted on campaign spends and improvements with transparent and insightful reports.  
  • Our team constantly optimizes keyword campaigns to drive more conversions through minimum investments. The same is captured in detailed campaign reports and shared with you on a monthly basis.
  • We provide a custom online dashboard to you for accessing your PPC campaign data and reviewing the same at your convenience.
SEO Services India

PPC SERVICES FAQ’s

What is Pay Per Click Marketing?

Simply put, Pay Per Click marketing or PPC, refers to a mode of search marketing in which advertisers buy visits to their website by paying a fee each time one of their display ads is clicked. It facilitates a bid based online platform through which advertisers can bid for ad placement in sponsored search results. These ads appear when a prospective buyer searches for their business/product category through a relevant keyword on search engines.

Why would PPC be important for my brand?

PPC will give you immediate results in terms of website traffic and conversions for your brand. It also gives the most visibility in ROI considering its bid placement platform through which you can easily control advertising spends and tweak your strategies on the fly.

Which paid ad platforms do you execute campaigns on?

Our teams execute PPC campaigns on Google and Bing. Since they represent almost 96% of search traffic (Google – 93% and Bing – 3% at the time of writing this post), we advise our clients to primarily consider advertising only on these two platforms based on quality, volume, relevancy of searches and target audience.

Should my business use PPC advertising?

If done right, PPC marketing facilitates instantaneous growth in website traffic and conversions. Hence, it should be an essential part of your advertising strategy, especially if you are looking for immediate results on your marketing spends.

Can you elaborate on Google Shopping campaigns and if you execute them?

Google Shopping campaigns are a form of PPC campaigns which are the most relevant for e-commerce portals. They are facilitated by the combination of two platforms: AdWords and Google Merchant Center. Google Merchant Center holds your product details and Adwords is where you set up and run the PPC campaign. We have Google Shopping Campaign experts in our team who will ensure the most optimal and effective campaigns for your e-commerce portal.

Can you share more details on the tools and solutions you use?

Our team uses a mix of in-house and third-party tools to ensure that we get the best out of the paid search campaigns for your business. We use the most cutting edge solutions to track competitor spends, optimize budgets, research and bid on the best performing keywords to achieve the maximum ROI.

After beginning a PPC campaign, how soon can I expect an increase in sales?

If done right, PPC can instantaneously result in leads and conversions for your brand. With the bidding platform, we can control ad-spends on the fly and tweak them for the best ROI for your campaign.

What are the differences between SEO and SEM?

SEO gets traffic to your website organically and without using paid strategies. It’s not an instantaneous solution to increase website traffic and will take at least 3-6 months before you start witnessing some tangible results. If the competitiveness of your industry is high, it may even take longer than 6 months for ranking on traffic-heavy keywords.

SEM, on the other hand, uses paid search strategy to instantaneously increase website traffic and conversions for your brand. So, depending on your marketing objectives, you can grow sustainably using SEO or invest in SEM to build traffic instantly.

What is the importance of a landing page in a PPC campaign?

A landing page is the web page which is shown to the user after he clicks on your sponsored ad. The content and call to action buttons on the landing page make it as an important element in a PPC campaign to boost lead generation and conversions. The landing page can be one your existing website pages (provided it has the CTA at the right place) or it can be created separately for a campaign. Our team is adept at creating optimized landing pages which aid in better conversions.

What budget should I keep aside for PPC campaign?

We will work closely with you to estimate your PPC budgets based on planned marketing objectives and investment capabilities. There is no one-size-fits-all budget suggested for a PPC campaign due to the varying investment in bidding for industry relevant keywords.

SCHEDULE A MEETING









CONNECT WITH US

We have grown online traffic and sales for multiple businesses. We would love to do it for you too.

Subscribe to Monthly Growth Marketing Newsletter

Once a month, 100% Useful. No spam.