SEO (Search Engine Optimization) and Google Ads (previously known as Google AdWords) are two very different digital marketing strategies designed with different intentions in order to achieve online visibility and attract web traffic.
SEO is a long-term strategy that focuses on optimizing a website’s content and structure to rank higher in organic search results and improve its visibility for relevant keywords. It involves various techniques such as keyword research, on-page optimization, backlink building, and technical SEO to improve a website’s ranking and visibility in search engines.
Google Ads, on the other hand, is a paid advertising platform that allows businesses to display ads on Google search result pages and other websites. This helps them target specific keywords and audiences appearing at the top of search results, marked as “Ad”. Google Ads provides immediate results and allows businesses to reach their target audience faster, but it requires ongoing investment to maintain visibility.
In summary, SEO and Google Ads are complementary strategies that can be used together to achieve online visibility and drive traffic to a website. While SEO provides long-term results, Google Ads can provide immediate results and increase visibility in a short time.