How Karagiri Improved Average Rankings of 15 Category Pages from Position 19 to 10 Through Keyword Stuffing Removal
The Client
Karagiri is one of the leading trendsetters in the world of Indian ethnic wear. With more than 10,000 saree designs, Karagiri proudly flaunts the Indian heritage in a contemporary way. Ranging from Banarasis to Kanjivarams, with a wardrobe of gorgeous sarees to choose from, Karagiri is your one-stop destination for sarees.
The Objective
- Improve the rankings of important category pages
- Relook into the content to identify the gaps
- Look into the content plagiarism
The Challenge
A content audit revealed that the content on the pages was not SEO-friendly or user-friendly, which was affecting the pages’ performance. Additionally, the pages also had content plagiarism affecting the pages’ performance. Keyword stuffing was also found across multiple pages, creating a negative signal that was hurting rankings.
The Solution
1. Content Audit
A full content audit was conducted across Karagiri’s category pages to identify plagiarism, keyword stuffing, and content gaps. Based on the audit findings, one page was selected for an initial update. The page was made plagiarism-free, more user-friendly, and SEO-friendly. Post the content update, ranking improvement was observed for that particular page, which validated the approach before scaling it further.
2. Keyword Stuffing Removal
During the content audit, keyword stuffing was identified across multiple pages. Since keyword stuffing is not recommended for any sort of content, it was removed from the existing content on 15 category pages while the team prepared fresh content for those pages.
3. Content Update
Post the content audit and keyword stuffing removal, the content was updated on 15 important category pages. After all the content was updated, rankings started to improve for keywords. This helped improve the average rankings and top 5 positions across those pages.
The Result
19th to 10th
Improvement in Average ranking for 15 category pages
Top 5 rankings
Improvement in Keywords 7 to 45
The Impact
A focused content quality intervention addressing plagiarism and keyword stuffing across 15 category pages produced a measurable shift in average ranking position and a significant increase in top 5 keyword count. The case demonstrates that content hygiene, particularly the removal of practices that actively harm ranking signals, can deliver meaningful rank recovery without requiring technical or link building changes.
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