90 Days to Momentum: The Link-Building Strategy That Drove a 14% Ranking Boost for a BFSI Leader
The Client
A leading BFSI enterprise collaborated with our SEO team to strengthen its organic visibility across high-intent insurance and financial categories. Competing with large aggregators and legacy insurers, the brand required a strategic authority boost through off-page SEO alone — without modifying on-page content or website architecture.
“Infidigit’s SEO expertise helped us strengthen our organic visibility across highly competitive insurance and investment categories.”
The Objective
- Improve rankings for competitive BFSI keywords
- Increase organic discovery through higher impressions
- Strengthen credibility with high-quality backlinks
- Achieve measurable uplift in clicks and average ranking position
The Challenge
- Highly competitive BFSI landscape
- Ranking volatility across transactional terms
- Required a relevance-first, sustainable off-page strategy
The Solution
1. Quality-Led Domain Selection
Backlinks were secured from trusted financial, business, and planning-oriented publishers.
Priority was given to editorial strength, contextual fit, and thematic relevance.
2. Cadence-Based Link Timing
A consistent publishing rhythm was maintained to allow authority to accumulate gradually.
This consistent cadence contributed to noticeable ranking uplift in the July–September period.
3. Intent-Layered Placement
Backlinks were placed in content aligned with BFSI decision-making; financial planning, money management, investment education, and long-term savings themes. This broadened the authority profile and reinforced real user-intent relevance.
Execution Highlights
- Ethical, editorial link placements
- Relevance-first publisher targeting
- Natural, diverse anchor text usage
- Performance measured through GSC trend analysis
The Result
July–September 2025
The strongest uplift occurred during this 90-day period, reflecting the compounding effect of sustained, high-quality link-building.
14%
Improvement in Average Ranking Position (8.6 → 7.4)
34.8K
Improvement in Organic Clicks in 90 days
1.28M
Improvement in Impressions
- Do’s
- Do prioritise link quality and contextual relevance over quantity.
- Do maintain a consistent monthly cadence for link-building outreach.
- Do monitor keyword movement regularly to adjust targeting.
- Do align anchor texts with user intent and high-value product clusters.
- Don’ts
- Don’t use over-optimised or repetitive anchor texts.
- Don’t pursue irrelevant backlinks from non-financial domains.
- Don’t pause link-building efforts after early ranking gains—sustain momentum.
- Don’t compromise on content quality when building links.
The Conclusion
Through a focused, relevance-driven link-building program, the BFSI brand achieved tangible gains in organic visibility.
The July–September period demonstrated a clear acceleration in ranking improvements, discovery signals, and user engagement, validating that consistent authority-building can drive meaningful search performance in a highly competitive BFSI environment.
“The team’s transparency, timely reporting, and proactive communication make Infidigit a trusted growth partner.”
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