Netradhama Achives 170% Year-on-Year Growth in Non-Brand Clicks
The Client
Nethradhama Eye Hospital is a leading provider of specialized eye care services in India, known for its expertise in treatments like LASIK, Cataract surgery, and other eye care services. With a team of skilled ophthalmologists and state-of-the-art equipment, Nethradhama ensures the best care for patients experiencing a wide range of eye conditions. The hospital’s goal is to provide high-quality, patient-centered eye care services that combine the latest advancements in medical technology with compassionate care.
The Objective
Nethradhama Eye Hospital sought to increase its online visibility and drive more organic traffic to its website. By improving its SEO strategy, the hospital aimed to:
- Build topical authority around key eye care topics, such as LASIK, Cataract, and other eye care services.
- Enhance the visibility of crucial service pages.
- Educate and engage potential patients by providing valuable, relevant content.
- Increase the number of patient inquiries and consultations from organic search traffic.
The Challenge
Despite having a strong offline presence, Nethradhama’s website lacked the necessary structure and content to compete effectively in search engine rankings. The hospital’s existing web pages were not optimized to target the most relevant keywords for its key services. Moreover, while the website was informative, it was missing content that could answer potential patients’ queries in detail and build trust in the services offered.
Key challenges included:
- Lack of comprehensive, optimized content for core services like LASIK, Cataract, and other eye care services.
- Absence of a well-structured internal linking strategy to guide users and improve SEO.
- Content gaps and outdated information that prevented the website from ranking higher on search engines for high-intent queries.
The Solution
Strategy Overview:
Infidigit implemented a multi-faceted SEO strategy focused on building topical authority, optimizing content, and improving the overall website structure:
1. Topical Authority Building:
- New Pages & Content Clusters: Infidigit created dedicated pages for LASIK, Cataract, and other eye care services to target high-value keywords and provide detailed, valuable content. Clusters of pages were developed around these topics, covering subtopics like surgery preparation, recovery, risks, and patient testimonials.
- Informational Pages: Infidigit developed additional pages to educate patients about various eye conditions, establishing Nethradhama as a trusted authority on eye care.
2. Content Creation & Optimization:
- Infidigit crafted in-depth, patient-centric content tailored to the needs of potential patients. This content was reviewed and proofread by eye specialists at Nethradhama to ensure accuracy and quality.
- Existing pages were re-optimized to fill content gaps, update outdated information, and include high-impact keywords for better rankings.
3. Internal Linking Optimization:
A strong internal linking strategy was implemented, linking key service pages and blog posts to ensure that all content was interlinked in a way that would enhance SEO. Contextual footer links were also added to guide users to important pages.
4. Technical SEO Enhancements:
Site speed, mobile responsiveness, and overall technical health were optimized to ensure that both search engines and users had a seamless experience.
The Result
The implementation of Infidigit’s SEO strategy led to substantial improvements in Nethradhama’s online performance:
- 170% YoY Growth in Non-Brand Clicks: The SEO optimization resulted in a significant increase in organic clicks, bringing more relevant traffic to the site.
- 843% YoY Increase in Non-Brand Impressions: Nethradhama saw a dramatic rise in impressions, indicating that its web pages were now ranking for more valuable keywords related to LASIK, Cataract, and other eye care services.
- No. of keywords ranking in the Top 10 Grew by 259.90%: Infidigit’s SEO efforts resulted in a 259.90% increase in the number of keywords ranking in the top 10 positions on Google. By optimizing content for high-value keywords related to LASIK, Cataract, and other eye care services, along with informational pages, Nethradhama’s visibility and authority in search results improved significantly, driving more qualified traffic.
These results reflect the success of the SEO efforts in building topical authority, improving content, and optimizing the technical aspects of the website.
169%
Improvement in Non-Brand Clicks
8x
Improvement in Non-Brand Impressions
2x
Improvement in No. of keywords ranking in Top 10
Top Keywords Rankings in the SERP
Hypermetropia vs Myopia
Iridocyclitis
6/6 Vision Means
Monofocal Lens
No. of Keywords Ranking in Top 10 (Semrush)
Keyword Search Count (Semrush)
60+
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200+
Global Brands
70+
Awards & Recognition
130+
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