How an Audio Technology Website Increased Its Organic Sessions By 183%
The Client
Audio Technology Website is an emerging brand in the auditory health space, offering open-ear headphones that prioritize user safety without compromising audio quality. The brand is committed to redefining how people experience sound. Its mission is to promote safe listening practices for all, ensuring that innovation and responsibility go hand in hand.
The Objective
With a desire to rank high on Google SERPs, the following objectives were formulated:
- Increase in organic sessions
- Increase in new users
- Increase in users
- Increase in conversions
The Challenge
The company wanted to scale and grow its online business; however, several obstacles made this goal significantly more challenging. These limitations included:
- Technical issues and errors that required attention
- Blog content that was not optimized
- Concerns with page speed
The Solution
To address these roadblocks, Infidigit provided the Audio Technology Website with a comprehensive strategy, consisting of the following key points:
1. AI Integration
AI has been pivotal in refining our digital strategy, guiding us in creating content outlines and offering insights for optimizing page speed, contextual footer links, and more. This integration has streamlined operations, enhanced user experience, and significantly boosted our digital presence.
2. Focus on Technical SEO
A thorough website audit was conducted by Infidigit. The audit identified several technical issues, and Infidigit provided detailed recommendations for resolving them. Implementing these technical enhancements improved the website’s overall performance, leading to a noticeable increase in non-brand organic traffic.
3. Contextual Linking Growth
By recognizing untapped internal linking potential, Infidigit constructed an optimized linking architecture. This strategy improved the brand’s internal linking structure, enhancing the site’s crawlability for search engine bots and improving overall SEO performance.
4. Wireframe Optimization
Infidigit identified multiple internal linking opportunities across the website and developed a strategic linking framework. These improvements contributed to better SEO performance and a more user-friendly interface.
5. Page Speed Improvement
Infidigit prioritized improving the page speed of the site. Faster load times and improved performance positively impacted both user experience and search engine rankings.
6. Category Page Creation
Infidigit assisted in creating category pages, effectively organizing the website’s content and improving navigation. These enhancements significantly improved both the user experience and site structure.
The Result
Over the course of 7 months, Infidigit helped Audio Technology Website improve its revenue through organic channels. After executing the above-mentioned strategies, the following results were observed:
106%
Improvement in Organic Revenue
183%
improvement in Organic Sessions
221%
Improvement in Organic Users
106%
Improvement in Organic Conversions
174%
Improvement in New Users
1780%
Improvement in Non-Brand Clicks
860%
Improvement in Non-Brand Impressions
207%
Improvement in Organic Engagement Sessions
Beauty & Fitness
Health
Our Solutions
