The Client
The client is a leading aviation platform operating an extensive network of flight route information and booking services. As a premier travel technology brand, the company continuously seeks to enhance its digital presence and improve customer accessibility to flight booking information, route details, and travel services across multiple markets.
The Objective
While the brand has significant brand presence, It lacked the non brand visibility. Considering the same, following objectives were laid out:
- Increase Non-Brand Search Visibility by 300%
- Expand Keyword Coverage by improving the keyword in top 3 position
- Improve Search Impressions by 600%
- Drive Transaction Growth and improve it by 200
- Scale Digital Operations – Leverage AI to automate repetitive tasks and improve operational efficiency
The Challenge
In order to achieve the following objective, This aviation platform had several critical challenges:
- Limited Route-Specific Content – Hundreds of flight routes lacked optimized, searchable content
- Manual Content Creation Bottleneck – Creating and updating content pages required significant manual effort, limiting scalability
- Missing Schema Markup – Flight route pages lacked proper structured data (schema markup), reducing visibility in search engines
- Unoptimized Internal Linking – The website had limited internal link structure to guide both users and search engine crawlers through related services and destinations
- Resource Constraints – The team couldn’t manually maintain consistency and quality across hundreds of pages
The Solution
To address these challenges, we implemented three cutting-edge AI-powered solutions:
1. Custom GPT Agent for HTML Code Generation
We developed a sophisticated custom GPT agent trained specifically to generate and optimize HTML code for flight route pages. This helped us to improve efficiency, consistency, leading to scalability by creating more pages in lesser duration of time.
2. Bulk Flight Schema Generation Using ChatGPT Integration
We engineered an automated flight schema generation system by integrating ChatGPT with Google Sheets, eliminating the need for manual schema creation. This strategy helped us save hours of manual work and enhance SEO performance with data accuracy.
3. Intelligent Internal Link Mapping Using AI
We deployed an AI-powered internal linking strategy that identified semantic relationships between content and implemented contextually relevant internal links across the site.
The Result
2x
Improvement in Non-Brand Clicks
The platform dramatically increased its reach to users actively searching for flight information without brand-specific queries, capturing significant new customer segments.
3x
Improvement in Search Impressions
Visibility in search results increased nearly 10-fold, appearing before millions more potential travelers monthly.
5x
Improvement in Website Sessions
More than five times the number of users visited the platform to research flights and make bookings.
2x
Improvement in Transactions
The number of completed bookings more than tripled, directly impacting business revenue.
13x
Improvement in Top 3 Ranking Keywords
Extraordinary growth in keywords ranking in the top 3 positions, representing massive search dominance.
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