Transforming a B2B eCommerce Platform’s Organic Presence With Product Snippet Surge and AI-Search Visibility
The Client
The client is a leading B2B eCommerce marketplace for industrial and construction applications, built to modernize how Indian businesses source essential products. Backed by a strong legacy in engineering and infrastructure, the platform connects MSMEs and large enterprises with verified suppliers offering a wide range of high-quality industrial merchandise.
Since its inception, the platform has rapidly expanded its digital presence, enabling businesses across India to simplify procurement through a trusted and transparent online ecosystem. It brings together product discovery, supplier comparison, secure transactions, and end-to-end fulfillment support, making industrial buying more reliable and efficient.
With its growing online footprint, the B2B eCommerce platform serves contractors, manufacturers, project companies, and SMEs by providing easy access to essential industrial products directly through its website. Focused on improving procurement efficiency and building trust in digital purchasing, the platform continues to play a vital role in transforming India’s industrial supply chain.
The Objective
The B2B eCommerce platform aimed to strengthen its overall organic visibility and improve performance across key industrial and non-brand search queries.
Key Objectives:
- Expand AI Overview keyword coverage and AI-led traffic
- Improve overall keyword rankings
- Enhance non-brand discoverability and overall search presence
- Increase organic & non-brand clicks and impressions from SERPs
- Boost product snippet visibility and engagement
The Challenge
While the platform had a growing digital presence, several technical and content-related issues were limiting its organic performance, especially for industrial and non-brand search queries. The main challenges included:
- Keywords were not ranking well across key industrial and non-brand queries
- Limited visibility in AI Overview and SERP features
- Indexation issues across important product and category pages
- Crawlability issues affecting proper discovery of URLs
- Unoptimised on-page factors
- Weak on-page keyword signals across major pages
- Missing structured data, restricting eligibility for rich results
Both Infidigit and the client team collaborated closely to address these challenges and build a scalable roadmap to significantly improve organic visibility and performance.
The Strategy
Infidigit and the client collaborated to build a data-driven SEO roadmap focused on strengthening technical foundations, improving page relevance, and maximizing visibility across rich SERP features and AI-powered search experiences.
The roadmap included:
- Strengthening overall keyword performance by improving visibility for high-value industrial and non-brand queries
- Expanding presence across AI Overview and advanced SERP features to increase non-brand discoverability
- Improving site crawlability and ensuring search engines could efficiently access all critical product and category pages
- Addressing indexation gaps to improve coverage across important URLs
- Enhancing metadata across key pages to improve SERP alignment and CTR
- Strengthening content quality and relevance across product, category, and informational pages
- Implementing structured data across templates to improve eligibility for product snippets and rich results
- Improving internal linking to support better crawl flow and distribute authority more effectively
This structured, multi-layered strategy ensured a strong foundation for significant improvements in organic visibility and search performance.
The Solution
Infidigit implemented a structured SEO plan to resolve the identified challenges and strengthen the platform’s overall search presence:
- Conducted a complete SEO audit to analyse technical barriers, content gaps, and optimisation opportunities
- Created a detailed keyword-to-URL mapping framework to assign primary and secondary keywords to all key pages
- Optimised meta titles, descriptions, H1s, and on-page content across product, category, and sub-category pages
- Developed clean and crawler-friendly paginated URLs to eliminate JavaScript-based crawl issues
- Identified high search-volume industrial topics and supported creation of new blogs and sub-category pages
- Enhanced internal linking with contextual links and structured navigation pathways to improve crawl flow
- Removed duplicate content across product pages to prevent cannibalisation and strengthen ranking signals
- Implemented structured data (Product, Category, Blog schema) to increase eligibility for product snippets and rich results
- Resolved schema gaps to ensure accurate SERP representation, particularly for Product Snippets
- Collaborated with the tech team to refine site hygiene and improve overall indexation and performance
This systematic execution helped build a technically sound, content-rich, and search-optimized ecosystem for the B2B eCommerce platform.
The Result
Infidigit’s SEO execution led to significant improvements in the platform’s organic visibility and search performance:
245x
Improvement in AI Overview Keyword Presence
36x
Improvement in Product Snippet Impressions
32x
Improvement in Product Snippet Clicks
2x
Improvement in Overall Keyword Rankings
3x
Improvement in Non-Brand Impressions
3x
Improvement in Total Organic Impressions
2x
Improvement in Non-Brand Clicks
2x
Improvement in Total Organic Clicks
The Conclusion
Through continuous collaboration between Infidigit and the client, the platform achieved substantial improvements in organic visibility, search performance, and AI-driven discoverability.
By addressing technical gaps, optimizing content, and enhancing site structure, the B2B eCommerce platform significantly expanded its presence across key industrial and non-brand keywords. The strategic SEO enhancements also strengthened its eligibility for Product Snippets and AI Overview results, driving exponential growth in visibility and user engagement.
These efforts collectively positioned the platform as a stronger and more discoverable digital marketplace within the B2B industrial ecosystem in India.
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