Driving Organic Growth for Babyshop India Through Strategic Technical SEO Improvements
The Client
Founded in 1973 in Dubai and launched in India in September 2024, Babyshop is a global retailer focused exclusively on baby and kids’ products, backed by over 50 years of experience serving parents worldwide. The brand has built a strong reputation around quality, safety, and thoughtfully designed essentials for children at every stage of early growth.
As part of its international expansion, Babyshop established its digital presence in India to cater to modern parenting needs. Babyshop India offers a wide range of products across clothing, footwear, toys, nursery essentials, travel gear, and baby care—bringing together trusted global brands and in-house labels through a seamless, category-led online shopping experience.
The Objective
- Improve revenue through high-intent category pages
- Increase non-brand clicks and impressions on SERPs
- Improve non-brand keyword rankings
- Increase organic traffic and ranking distribution (SEMrush)
- Enhance website crawlability and overall user experience
The Challenge
Babyshop India faced multiple technical SEO challenges that impacted how Google crawled, understood, and indexed the website. These issues limited visibility for key baby and kids categories and slowed organic growth. The primary challenges included:
- Limited non-brand organic visibility due to the brand’s recent entry into the Indian market
- The primary homepage version was not indexing correctly on SERPs
- Missing or incorrect canonical tags across several pages
- Missing on-page elements such as meta tags, content, H1s, and internal links
- Several product pages were not getting indexed
- Lack of contextual internal links via footer navigation
- Limited external links from high-authority websites
- URL structures targeting multiple categories within a single page
- Sitemap containing non-commercial and low-value URLs
- Additional page-level and technical issues affecting performance
The Strategy
- To improve Babyshop India’s organic performance, the strategy focused on resolving foundational technical issues and building strong non-brand visibility aligned with the brand’s recent entry into the Indian market and its specialised baby product offering.
- Conducted a comprehensive 360° SEO audit across technical, on-page, and off-page factors
- Prioritized non-brand keyword growth for a newly launched market
- Defined a single primary homepage and canonical structure to eliminate duplication issues
- Identified gaps in on-page optimization, internal linking, and product page indexation
- Reviewed URL structures and sitemap to reinforce clear page intent and hierarchy
- Planned authority-building initiatives through relevant external link acquisition
The Implementation
A series of targeted technical and on-page improvements were implemented to enhance crawl efficiency, indexation, and overall site quality.
- Mapped non-brand keywords to relevant category and product pages
- Resolved homepage indexation issues by aligning canonicals, internal links, and sitemap entries
- Fixed missing and incorrect canonical tags across the website
- Added missing meta tags, H1s, content, and internal links where required
- Improved product page indexation through content and internal linking enhancements
- Introduced contextual footer links to strengthen category-level visibility
- Built backlinks from relevant, high-authority websites
- Resolved URLs targeting multiple categories by defining clear page intent
- Removed low-value URLs from the sitemap and addressed remaining technical issues
The Result
(Nov’25 vs Aug’25)
After these technical improvements and content updates, Babyshop India saw strong growth in non-brand performance:
GSC
4x
Improvement in Non-Brand Clicks
3x
Improvement in Non-Brand Impressions
GA4 – Conversion
88%
Improvement in Organic Revenue
121%
Improvement in Organic Transaction
45%
Improvement in ROAS
88%
Improvement in Cost Per Click
(Positive Efficiency Gain)54%
Improvement in Cost Per Conversion
(Improved Cost Efficiency)SEMrush
2x
Improvement in Organic Traffic
4x
Improvement in Page 1 Rankings
4x
Improvement in Top 3 Rankings
Semrush- Estimated Non-brand Traffic Trend
Semrush- Organic Non-brand Rankings Trend
Keywords in Top 3
Keywords in Top 10
The Conclusion
Resolving core technical SEO issues enabled Babyshop India to rapidly improve visibility and scale its non-brand organic presence within a short period. Improved indexation, clearer page intent, stronger internal linking, and optimized category content have positioned the website for sustained, long-term organic growth aligned with revenue outcomes.
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
Beauty & Fitness
Health
Our Solutions
200+ brands scaled revenue using our data-backed playbook.
Let’s Begin with Your Details
- Your data is properly secured encrypted by SSL.
- We hate spam too, your inbox is safe with us.
