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Driving 44.7% Ranking Growth for a BFSI Leader through Targeted Link-Building & SEO
The Client
A prominent financial services provider in India collaborated with our SEO team to strengthen its online authority through a targeted monthly link-building campaign.
The initiative aimed to enhance organic visibility and keyword performance across high-intent BFSI categories.
The Objective
To drive sustained ranking growth and improve organic visibility for high-value BFSI keywords through a consistent, white-hat link-building program — focused on quality, contextual alignment, and authority reinforcement.
The Challenge
- The BFSI search space is one of the most competitive verticals in India, with dominant players and frequent SERP volatility.
- Rankings were affected by Google’s algorithmic changes, requiring stable, authority-driven off-page signals.
- The brand needed to expand domain credibility while maintaining adherence to ethical SEO and E-E-A-T principles.
The Solution
1. High-Authority Backlink Acquisition
- Secured backlinks from reputable BFSI, investment, and financial news domains (DA 40+).
- Prioritised editorial mentions and feature inclusions on industry-relevant websites.
2. Thematic Reinforcement through Relevance
- Focused exclusively on contextual backlinks mapped to existing product clusters — term insurance, ULIPs, and life insurance.
- Ensured each link strengthened Google’s topical understanding of the brand’s expertise in financial planning and protection.
3. Anchor Optimisation & Diversity
- Maintained a balanced anchor ratio between branded, generic, and exact-match anchors to ensure a natural backlink profile.
- Avoided over-optimisation by varying placement context and content themes.
4. Continuous Monitoring & Insights
- Monitored keyword progress via SEMrush and Google Search Console.
- Adjusted link-building focus areas monthly based on performance and ranking shifts.
Execution Highlights
- Monthly outreach targeting high-authority finance and policy platforms.
- Leveraged content-led placements and contextual linking in informational articles.
- Ensured full compliance with Google’s white-hat SEO standards.
- Mapped backlink acquisition directly with ranking trends for better attribution.
The Result
45%
Improvement in Average Keyword Ranking
Between April and September 2025, the brand achieved a 44.7% boost in average keyword position, driven by precision link-building and authority reinforcement.
66%
Targeted Keywords Now Rank in the Top 3 on Google
Core transactional queries (term insurance, ULIP plans, life insurance policy and retirement plan) maintained top-tier positions across months.60+
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