How Infidigit Helped CodeSkin Achieve 1st Page Rankings on Amazon in 90 Days
The Client
CodeSkin is an innovator in the skincare industry, offering innovative solutions based on safe science that ensures both effectiveness and clean beauty. Focused on revolutionizing the skincare landscape, CodeSkin adheres to a strict set of quality and safety standards—outlined in the CodeSkin charter—that surpass international cosmetic regulations. With a commitment to excellence, CodeSkin aims to provide consumers with safe, highly effective skincare products that transform beauty routines.
The Objective
CodeSkin, a newly launched brand, sought to improve visibility and gain traction in a highly competitive market. Looking to establish a strong presence in the Amazon India Marketplace, CodeSkin aimed to enhance the organic performance of its product listings. The primary objective was to improve keyword rankings for non-brand queries with high SV business-oriented keywords. The goal was clear: climb from the back pages of search results to prominent rankings for relevant, high-impact keywords within a three-month period, ensuring the brand’s products gained visibility and attention in the marketplace.
The Challenge
Brand Awareness Challenge
CodeSkin is a newly launched brand with limited awareness in the market. As a result, potential customers were not familiar with the brand, leading to low recognition and consumer trust. This lack of brand visibility hindered its ability to establish a foothold in the highly competitive marketplace
Low Product Visibility on Amazon
Due to CodeSkin’s limited brand recognition, its products struggled to gain traction on Amazon’s marketplace. Low search visibility, poor ranking on relevant keywords, and insufficient exposure in the search results made it difficult for customers to discover the brand’s products organically.
Observations
Upon reviewing CodeSkin’s Amazon product listings, the following issues were identified:
- Non-Optimized Titles: Product titles were overly lengthy and not aligned with Amazon’s best practices for keyword-rich titles
- Ineffective Utilization of Bullet Points: Bullet points were poorly structured, making it difficult for potential customers to quickly understand product benefits
- Weak Product Descriptions: Descriptions lacked the necessary detail and keyword focus to rank well in organic searches
- Lack of A+ Content Optimization: CodeSkin’s product pages were missing optimized A+ Content, which is a critical factor in improving product presentation and enhancing customer engagement. Without rich media like high-quality images, comparison charts, and enhanced text placement, the listings were less compelling compared to competitors that utilized A+ Content effectively
- No Link- Building: There were no external efforts to drive additional traffic or authority to the listings
The Solution
To address these challenges, Infidigit implemented a comprehensive Amazon SEO strategy focused on improving keyword rankings and overall listing performance. The key steps included:
Keyword Research & Targeting
In-depth keyword research was conducted to identify business-oriented, high SV keywords. Both long-tail and short-tail keywords with strong buyer intent were selected to target on Amazon
Optimized Product Titles
The product titles were restructured to be concise, keyword-rich, and compliant with Amazon’s guidelines, ensuring they effectively captured the most relevant terms for search algorithms
Bullet Point Optimization
Each product’s bullet points were rewritten to highlight key features, benefits, and unique selling propositions (USPs). This improved both user readability and keyword density
Enhanced Product Descriptions
Descriptions were optimized for SEO by incorporating primary and secondary keywords while maintaining engaging, informative content that spoke to customer needs
Link Building via Article Submissions
External link-building activities, such as article submissions on reputable platforms, were initiated to build backlinks. These efforts helped in driving more traffic and improving the authority of CodeSkin’s listings.
The Result
The results of these Amazon SEO efforts were impressive. Over the three-month period, CodeSkin experienced significant improvements in its product rankings, traffic, and sales:
Keyword Ranking Growth
Prior to optimization, CodeSkin’s business-oriented, high-SV keywords were ranking beyond page 7 on Amazon, making it difficult for potential customers to discover the products. After three months of focused Amazon SEO efforts, the keyword rankings significantly improved:
These improvements reflect the effectiveness of the SEO strategies implemented, positioning CodeSkin’s products in front of a larger, more targeted audience and boosting visibility for high-volume, business-relevant keywords.
Organic Visibility
The improved keyword rankings translated into enhanced organic visibility, meaning more customers could discover CodeSkin’s products organically, without paid promotions.
The Conclusion
Infidigit’s strategic approach to Amazon SEO enabled CodeSkin to overcome significant visibility challenges and achieve impressive results within a three-month period. By focusing on keyword optimization, listing enhancements, and external link-building activities, CodeSkin successfully moved from obscurity on Amazon’s search results to ranking prominently on pages 1, 2, and 3 for key business-oriented terms.
This case study underscores the power of Amazon SEO and the impact of focused, strategic optimization on improving keyword rankings, visibility, and ultimately sales in a competitive marketplace.
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