Superbalist Case Study

How Infidigit Helped Superbalist To Generate 236% More Revenue via Black Friday Campaign

Superbalist, part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa with 300+ brands, over 32,000 products and upwards of 8 million web visitors.

What was Superbalist Looking for?

Superbalist did not make the best of Black Friday 2018 through organic search and wanted Infidigit help to increase revenue for Black Friday 2019. For this, the following were the objectives: 

  • Increase in Organic Session during Black Friday Campaign
  • Increase in Organic Revenue during Black Friday Campaign
  • To rank in the top three during Black Friday for the “Black Friday” keyword

What Infidigit Provided them ?

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Organic Sessions Increased by

In this Black Friday Campaign, Infidigit helped team Superbalist to improve their organic sessions by implementing best SEO practices

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Organic Revenue Increased by

With the help of team Superbalist, Infidigit was successful to increase their organic revenue exponentially. 

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Rank of Superbalist

By Implementing all the changes suggested by Team Infidigit, Superbalist secured a rank#1 for “Black Friday” keyword for the entire campaign period. 

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Renturn On Investment

The result of SEO initiative campaign was an ROI of 240, a 116x increase (11,683%)

How Did We Achieve These Results?

Content Gap Analysis

This helped us in creating content considering users & search engines in mind. We focused on the long-tail keywords & ensured content is easy to read.

Media Rich Targetting

To make the page more user & SEO friendly, We implemented infographics, videos and structured data mark-up on our target pages.

Smart URL Targetting

In this process, we made sure we created a sufficient amount of internal linking for our target pages to optimize the crawl frequency.