Superbalist Case Study
How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign
Superbalist, a part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa. With 300+ brands and over 32,000 products, and upwards of 8 million web visitors, the company is the market leader in the fashion industry.
What was Superbalist Looking for?
Superbalist wanted to increase higher revenue for 2019 Black Friday through organic search than the previous year. For this, the following objectives were set by Infidigit:
- 100% Increase in Organic Sessions
- 100% Increase in Organic Revenue
- Ranking in the top three search result for the ‘Black Friday’ keyword
What Infidigit Provided them ?
Implemented best technical SEO practices for organic sessions.
Exponentially increased Superbalist’s organic revenue by devising a custom strategy to boost online presence
Superbalist secured a Rank #1 for “Black Friday” keyword for the entire campaign period.
The result of the SEO initiative campaign was an ROI of 240, a 116x increase (11,683%).