Superbalist Case Study
How Infidigit Helped Superbalist To Generate 236% More Revenue via Black Friday Campaign
Superbalist, part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa with 300+ brands, over 32,000 products and upwards of 8 million web visitors.
What was Superbalist Looking for?
Superbalist did not make the best of Black Friday 2018 through organic search and wanted Infidigit help to increase revenue for Black Friday 2019. For this, the following were the objectives:
- Increase in Organic Session during Black Friday Campaign
- Increase in Organic Revenue during Black Friday Campaign
- To rank in the top three during Black Friday for the “Black Friday” keyword
What Infidigit Provided them ?
In this Black Friday Campaign, Infidigit helped team Superbalist to improve their organic sessions by implementing best SEO practices
With the help of team Superbalist, Infidigit was successful to increase their organic revenue exponentially.
By Implementing all the changes suggested by Team Infidigit, Superbalist secured a rank#1 for “Black Friday” keyword for the entire campaign period.
The result of SEO initiative campaign was an ROI of 240, a 116x increase (11,683%)